Making Rotary Relevant
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This document provides an overview of Rotary membership trends from the 1920s to present day. It discusses how each generation has become less civically engaged over time according to the "Bowling Alone" study. The document also notes that newer generations still want to volunteer but prefer shorter commitments and more flexibility. It emphasizes that clubs must adapt to changing needs by offering mentoring, engagement opportunities, and mixed online/in-person meetings. Survey results show satisfaction is highest when members feel welcomed, encouraged to participate, and that service is effective.
Making Rotary Relevant
- 1. 2016 Rotary Serving Humanity Conference Welcome Rotary All Stars!
- 2. A Journey into Membership Rotary Serving Humanity Seminar August 13, 2016
- 3. Grandfather and a few Rotary friends with Calvin Coolidge The “Greatest” Generation: joining and doing Rotary in the 1920’s
- 4. Father bowled in a Rotary league in a second meeting each week dedicated to fellowship The “Silent” Generation: following their parent’s footsteps. Rotary in the 1950-60’s
- 5. Boss: “You need to join Rotary—you’ve got problems in your community…” “Baby Boom” Generation: “How does it help ME?” Rotary in 1985
- 6. My chance to change Rotary as PRESIDENT: * All new committee chairs * All new ideas * “Going back to basics” to build membership Generation X: “No thanks.” Rotary in 2000
- 7. Harvard Study, 2001 By Robert Putnam • First effort to explore civic engagement • Data-driven explanation of changes from 1920 to 2000 • Used by Leadership Jax, Duke Divinity School, other volunteer groups What CHANGED??
- 8. Volunteering changed. Each generation is less engaged. Member of Group 1900 1970 Year of Birth Baby Boom Gen XGreatest Silent 8 ”Bowling Alone” Study, Putnam, 2000
- 9. Vote for President Read Newspaper “Can trust people” Work on community project 190 0 197 0 Year of Birth Fewer people in each generation engage in their community.
- 10. OLD: “Build a beautiful church and people will want to join it” NEW “Create value to attract and RETAIN volunteers” The 1920’s model doesn’t work
- 11. 2006 AmeriCorps Study with 2004 Census Data BabyBoomers GenX “Millennials”(GenY) 11 Good News! The new generation wants volunteering. Millennials born 1982-2000 Learned volunteering; want to continue… ….in their own way
- 12. • Fewer formal meetings • Team approach to leadership • facebook/Sharepoint: Work smarter • Shorter commitments • Want mentoring • Want full ENGAGEMENT (not token membership) so they learn and grow fast 8/14/2016 12 Organizations will have to change
- 13. • Rotary publishes findings from Rotary Brand Study: “LEADERS…..CONNECTING….to take ACTION in our communities” • Two new wild ideas create membership growth The Artie Lama: “Create Value to be Relevant” Braveheart George: “Retention” Rotary in 2013: Three big Rotary developments
- 14. Rotary in 2016: Flexibility so clubs can adapt Rotary Council of Legislation allows clubs to change: • Simplified definition of “Rotarian” • Relaxed (or tightened) Attendance rules • Meetings two times/month • E-meetings mixed with regular meetings • Rotaractors as Rotarians
- 15. Where to start to improve retention? • May 2016 Survey gives feedback on Member Satisfaction • 56 of 61 clubs had enough responses • 33 clubs had over 50% response rate! 5 23 33 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Response Rate Clubs with Good Response Rates <minimum meet minimum >50%
- 16. SO…Why focus on SATISFACTION? Is it really important? Does a Highly Satisfied Rotarian look this? Or like this?
- 17. About 60% of D6970 is HIGHLY Satisfied Those “HIGHLY Satisfied” with their club: 99% plan to stay 2+ years 92% feel strongly welcomed by their club 88% feel that they are strongly encouraged to participate 87% feel strongly that service is effective
- 18. What do “Satisfied” Rotarians feel? Those merely “Satisfied” with their club: 84% plan to stay 2+ years (vs.99%) 59% feel strongly welcomed by their club (vs.92%) 52% feel strongly that they are encouraged to participate (vs.88%) 46% feel strongly that service is effective (vs.87%)
- 19. Clubs differ greatly in satisfaction District Average Highest Club Lowest Club Very Satisfied 59% 94% 0% Dissatisfied (both categories) 5% 0% 30% 60% of D6970 members feel they are “Highly Satisfied with their club”, but clubs vary from 94% to 0% DISsatisfaction is 5%, overall, but ranges up to 20-30% in a few clubs
- 20. Feeling welcomed is most related to Satisfaction 77% of D6970 members feel “Warmly Welcomed”, but clubs vary from 100% to 43% District Average Highest Lowest Agree Strongly 77% 100% 43% Disagree (both categories) 1% 0% 13% 77% 0% 20% 40% 60% 80% 100% District Average 77% of D6970 Feel Very Welcomed %StrongDisagree %Disagree %Agree %StrongAgree
- 21. Feeling encouraged to participate is also key to a vibrant club 72% of D6970 members agree strongly that “I feel encouraged to Participate”, but clubs vary from 100% to 30% District Average Highest Club Lowest Club Agree Strongly 72% 100% 30% Disagree (both categories) 2% 0% 14% 77% 0% 20% 40% 60% 80% 100% District Average 77% of D6970 Feel Very Welcomed %StrongDisagree %Disagree %Agree %StrongAgree
- 22. Why People Join Rotary…. ……..and Why They Stay
- 25. What does it mean for your club? Your club may need to appeal to a variety of types: • New members who tend toward Networking/Service; • Existing members who tend toward Service/Fellowship You probably need to appeal to all three areas. CONCLUSION: Know what Rotary offers to help, like “Rotary Means Business”
- 26. You can get ideas how to tackle these issues in other sessions today How to attract new members. How to attract younger and more diverse members How to use the COL changes to make your club relevant How to engage members.
- 27. Questions? Give us a call if we can help: District Membership Co-Chairs Mike Darragh – mikehdarragh@gmail.com Russ Miller - pdgruss@lazyscape.com Your Assistant or Area Governors Zone Rotary Coordinator team - art.macqueen13.14@gmail.com
- 28. We Want To Hear From You about each session today! On your mobile device, go to: http://bit.ly/rotaryallstar Please like us too! Rotary District 6970
- 29. Thank You
- 30. 70% of D6970 members bring guests Almost 30% of D6970 Rotarians have invited NO guests this year (red bar) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% New Smyrna Beach Dist% # of Guests Brought by Member Last Year % of Members Inviting Guests 0 1 2 3 4+ MEMBER ATTRACTION Less RED and more GREEN on chart means club members invite more guests
- 31. WOW-Here’s how your club satisfies members More Green is good; Red is bad 83% 59% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% New Smyrna Beach District Average D6970 Averages 59% Very Satisfied %HiDissatisfied %Dissatisfied %Satisfied %HiSatisfied
- 32. So what can we do to satisfy members better? Very Satisfied: 91% feel very Welcome-91% 88% feel very encouraged to participate 87% feel Service is very effective 78% feel leaders listen very well 65% feel very well informed Dissatisfied: 56% feel leaders don’t listen
Editor's Notes
- #2: Presenter’s Notes The notes below and on each slide are intended for you, the presenter, to use as you deliver your presentation. These notes provide background information for the text on the slides as well as optional activities you can incorporate to make the presentation more interactive. Your audience may be your club, members of various clubs, or a single club that is not your own. Please adjust the language (our vs. your) to fit your audience. Activity Ask participants the following questions: What is your club like? Is it lively and fun? Is it diverse and open to new ideas? Are members actively involved? How can your club become more vibrant?
- #4: Dad joined around 1950
- #12: 2014 studies about Millennials is mixed. BLS says only 20% of Millennials volunteered in 2014, vs. 30% in the overall population. Other studies find they tend to expect to volunteer more.
- #16: A 50% response rate, or above, is desirable to assure that the respondents are representative of the club. 47% of D6970 members responded. 34 clubs exceeded 50% response rate. The response rate in 2016 was 50% better than we had in our 2014 survey.
- #17: Dissatisfied or marginally satisfied: Cynical, have to pry them out of their seat to do anything Highly Satisfied: Feels welcomed, Engaged
- #18: Note on stats: 90% “strongly agree” they will stay two years. 9% more “agree”
- #19: Note on stats: 90% “strongly agree” they will stay two years. 9% more “agree”
- #26: RMB—Rotary Means Business—a new (2016) cross-district group that gets together D6970 Rotarians who might want to do business with each other Member Benefits is a new (2015) program that allows any Rotarian to offer discounts to other Rotarians through the Rotary International website
- #27: Dissatisfied or marginally satisfied: Cynical, have to pry them out of their seat to do anything Highly Satisfied: Feels welcomed, Engaged
- #29: Add image
- #31: Add image
- #32: 56% of Dissatisfied felt their club
- #34: Over 60 members are RED bars
- #36: “How many guests have you brought to a club meeting during this last year?”
- #37: “How many of your guests decided to become members of your club?”
- #44: Very satisfied rated the following as Major Strength: Community Reputation 651 Welcoming club: 591 Effective Charitable Giving 576 Fundraising 571 Service commitment 550 Fellowship 513 Speakers/Programs 454 Dissatisfied rated the following as weak or neutral: Fellowship 51 Service commitment 49 Speakers/programs 46 Charitable Giving 44 Fund-raising 41 Club welcomes 40 Community Reputation 34