Making The Game Changer business sim
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This case study discusses the development and implementation of 'The Game Changer,' an innovative business simulation blended-learning tool used for training by BNZ and presented at a training showcase in 2017. It focuses on experiential learning, allowing teams to engage in management scenarios over multiple quarters while achieving marketing and learning objectives. The program has seen successful results, with over 700 customers participating in events nationwide and plans for updates in subsequent years.
Making The Game Changer business sim
- 1. THE GAME CHANGER BNZ, The ICEHouse and InGame
- 2. Agenda This case study reviews the creation and rollout of ‘The Game Changer’ business simulation blended-learning tool Presented by InGame Managing Director Stephen Knightly at the New Zealand Association of Training and Development Showcase day in May 2017
- 3. THE GAME CHANGER A business simulation Group experiential learning Has marketing and learning objectives
- 4. FEATURES Highly engaging experiential training brought to life with digital tools Simulate a management, customer or sales scenario Over 8 quarters and 3 annual plans Up to six teams of five people One to two hour long event Easy-to-use touchscreen tablets Dynamic feedback on the big screen Great facilitator tools Customisable
- 5. Business Objectives Help bankers build deeper relationships with clients and prospects – Expose clients to the depth of their banker’s knowledge and expertise – Reinforce the BNZ bankers’ customer service training programme Provide valuable experiential learning on strategic business problems – Demonstrate the need for key BNZ products such as foreign exchange hedging or credit facilities by designing them into the scenarios Showcase BNZ Partner Centre facilities
- 6. Learning Objectives Show the benefit of investing in business capabilities using the IceHouse’s Business of International Quality (BIQ) framework Understand that Company Value is the ultimate client goal, not transactions Show that strategic planning pays off long-term Demonstrate the need for key BNZ products such as foreign exchange hedging or credit facilities by designing them into the scenarios
- 11. What we learned about designing the scenario ‘Goodberry Farms’ – a medium-sized growing berry company Realistic not childish team-building scenario Allow for different roles to shine – Number-oriented accountants, wise marketers, strategic HR managers No one right answer. The company has various future options – wholesale, retail, low-cost, premium or export strategies Present “hard choices” involving trade-offs or scarcity Clear consequences to previous choices
- 14. What we learned about writing the scenario Make it easy to edit and iterate – Excel spreadsheet – PC version for testing Avoid simulation overload. Focus on the Dashboards and Learning Objectives – Quarterly Dashboard – Annual Business of International Quality capabilities Model “min-max” outcomes on spreadsheet
- 19. What we learned about the event and user experience Designed to ‘pass around’ large screen tablets Easy to use multi-choice questions Blended learning and group learning makes people value the time Group dynamics and gamification are very real – Competition and rivalry between teams – Self-expression and personal fulfilment within teams Manage technical risk – No Internet required – Low battery alerts – Test AV beforehand – Bring your own gear, Wifi routers Give the facilitator the power
- 20. Facilitator Tools pause all teams’ games, so I can make announcements and control the group skip or shorten a round control what is displayed on the Projector know if a tablet battery is going flat know whether teams have answered every question know what answers each team chose to key decisions when reviewing each round
- 21. Results and Feedback "The timing was opportune for our business as we are just moving into the phase of appointing independent directors to our board, expanding internationally and raising new capital through share placements. All of these subjects were touched on by the game and we received some good advice and some hands-on lessons on these subjects." Tony Butler, Chairperson, Exeed After a successful pilot, ran 30 events with over 700 customers nationwide during 2016 Also used with internal staff for training and team building Programme is renewed for 2017 A scenario update planned