Making the most of 140 characters at #ESHRE2017
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The document provides tips for using Twitter effectively at the 33rd Annual Meeting of the European Society of Human Reproduction and Embryology in Geneva from July 2-5, 2017. It identifies 14 categories of tweets that would add value, such as those that accurately inform, provide follow-up options, drive debate, or inspire. Examples of valuable tweets include retweeting others, asking questions, offering opinions, posting highlights or takeaways, and sharing photos or videos. Hashtags like #ESHRE2017 should be used to engage the relevant scientific community.
Making the most of 140 characters at #ESHRE2017
- 1. Making the most of 140 characters at #ESHRE2017 Len Starnes Digital Healthcare Consultant Berlin 33rd Annual Meeting European Society of Human Reproduction & Embryology Geneva 2 – 5 July 2017
- 2. Using Twitter for the first time at the ESHRE annual meeting?
- 3. 14 categories of tweets that will add value to the conference Twitter feed
- 4. *Inspired by Microstyle: The Art of Writing Little by Christopher Johnson A valuable tweet is like a key that opens doors*
- 5. Valuable Accurately informs Provides follow-up action options Drives debate Inspires & motivates Triggers emotions Offers light relief…yes, occasionally welcome Not valuable Does none of the opposite Is discourteous Delivers spam
- 6. A word about Perfectly acceptable For commercial organizations to occasionally tweet about events & services related to a medical conference Not acceptable For commercial organizations to flood conference hashtags with tweets about events & services
- 7. What type of tweets would be valuable if you were following ESHRE 2017 from… …10,000 km away?
- 8. Obvious place to start Retweet a valuable tweet from someone else Use the retweet icon 2nd from left bottom on the original tweet and add a comment of your own
- 9. Start a conversation Ask a probing question Questions are the life-blood of conferences Use @ to address speaker(s) or pose rhetorically without @
- 10. Start another conversation Ask for clarification Use @ to address speaker(s) or pose rhetorically without @
- 11. Stand out in the conversation Offer unusual or original perspicacity Use @ to address speaker(s) or pose rhetorically without @
- 12. Keep the conversation going Respond to answers to your questions Debate is the essence of good conferencing Use @ to address respondents directly
- 13. 50% of scientists who use SoMe use Twitter to follow discussions http://www.nature.com/news/online-collaboration- scientists-and-the-social-network-1.15711
- 14. Flag highlights as they arise during presentations Imagine that clinician, scientist or patient following from 10,000 km away Incentivize them to want to learn more
- 15. Post a take-away learning after every presentation & session Remember the words of Dr Merry Markham @DrMarkham, a clinician participant at #ASCO14
- 16. 140 characters are beneficial Dr Merry Markham @DrMarkham #ASCO14 participant …the 140-character limit is a good thing. I am forced to consider what I want to say, how I want to say it, and with just the right wording.
- 17. Express a personal opinion Contrasting opinions drive scientific debate Albert Einstein debated the validity of quantum mechanics for over 20 years
- 18. Post contextual background information Broaden the scope of the conversation Start more conversations
- 19. Offer practical help Include account names, website addresses, anything to help others…10,000 km away Maximize use of 140 characters: use URL shortening services such as bitly or TinyURL
- 20. Signal the best sessions Let the community know which sessions you find most interesting Explain why
- 21. Praise great speakers Let your enthusiasm for a speaker be felt A little passion goes a long way
- 22. Easy via smartphone Photos increase the chance of a tweet being read Tweet a photo
- 23. Easy via smartphone Can be up to 30 seconds long… incredibly popular Tweet a video
- 24. Impressions of Geneva Occasionally, prove you are human Conference buzz Networking experiences WiFi speed Anything inspirational Anything humorous Quality of cappuccinos Impressions of conference venue
- 25. Use hashtags to reach the global human reproduction and embryology community – HCPs and patients #infertility #gynaecology #fertility #obstetrics #embryology #IVF #pregnancy
- 26. Always remember to include #ESHRE2017
- 27. lenstarnes@gmail.com T: + 49 30 781 5513 M: + 49 172 1788253 Skype: lenstarnes www.linkedin.com/in/lenstarnes www.twitter.com/lenstarnes www.slideshare.net/lenstarnes Len Starnes Len Starnes Digital Healthcare Research & Consulting