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ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
IF EVERYTHING IS
DISRUPTIVE
INNOVATION,
NOTHING IS.
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
WHAT DO WE NEED TO UNDERSTAND?
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
MINDSET
EATS INNOVATION
FOR BREAKFAST.
EASILY!
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
THE INNOVATIVE ROLE OF
PEOPLE
COMPANIES
NATIONS
THE HYPERLOOP TEST TRACK
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
DAIMLER TRUCK
“WE TRIED TO CREATE
SOMETHING IMAGINATIVE”
-  BRUCE DICKINSSON
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
THE INNOVATIVE
MINDSET
IT’S A PUZZLE
LOOK FOR
PASSION
.
PRIORITIZE
PROBLEM-
SOLVING
. LOOK OUTSIDE
CONSIDER
ALTERNATIVES
.
READ MORE: HRB.ORG – THE INNOVATIVE MINDSET YOUR COMPANY CAN’T AFFORD TO LOSE
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
LOOK OUTSIDE. BUT HOW?
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
MEGA
TRENDS
DEMOGRAPHIC &
SOCIAL CHANGE
SUSTAINABILITY
&
RESILIENCE
URBANISATION &
MEGACITIES
HEALTH &
LIFESTYLE
CHANGING
TECHNOLOGICAL
INNOVATIONS
5 GLOBAL
MEGATRENDS
SHAPING THE FUTURE
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
DEMOGRAPHIC & SOCIAL CHANGE
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
THE GLOBAL BALANCE OF
ECONOMIC POWER IS SHIFTING
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
SUSTAINABILITY & RESILIENCE
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
THE GROWING SCARCITY OF STRATEGIC RESOURCES
BY 2030 DEMAND FOR WATER MAY BE 40% MORE THAN
SUPPLY, AND WATER SHORTAGES COULD AFFECT ALMOST 50%
OF THE WORLD’S POPULATION.
90% OF THE WORLD’S ENERGY PRODUCTION DEPENDS ON
WATER.
SOURCE: ESTIMATES BY THE UN
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
DESIGN
THINKING
IN A
CIRCULAR ECONOMY
SOLUTIONS ARE DESIGNED SMARTER
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
THE 4Rs
IN THE
CIRCULAR ECONOMY
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
URBANISATION & MEGACITIES
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
MEGACITIES, NOT NATIONS, ARE
THE WORLD’S DOMINANT, ENDURING
SOCIAL STRUCTURES
SOURCE: QZ.COM
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
SMART CITIES: BY 2025, THERE COULD BE NEARLY 40
CITIES EACH WITH A POPULATION OF OVER 10 MILLION
SOURCE: PWC
SOURCE: DISTRICTOFUTURE.EU
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
HEALTH & LIFESTYLE CHANGING
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
3 GLOBAL
HEALTHCARE GOALS:
-  TAMING ESCALATING
COSTS 
-  IMPROVING QUALITY AND
OUTCOMES
-  EXPANDING ACCESS
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
TECHNOLOGICAL INNOVATIONS
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
EXPONENTIAL TECHNOLOGIES
CHANGING THE WORLD
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
DISRUPTIVE TECHNOLOGIES
AI
QUANTUM
COMPUTING
3D PRINT GENOMICS
NANOTECH
ROBOTICS
AUTONOMOUS
VEHICLES
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
EXPONENTIAL TECHNOLOGIES ARE DRIVING WAVE AFTER
WAVE OF EXPONENTIAL INNOVATION
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
ACTION! BUT HOW?
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
NEW ECOSYSTEMS
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
THE
DISRUPTIVE
MASCHINE
HOW DO YOU
MAKE SURE THAT
YOUR TEAM
DOESN’T GO INTO
SILO THINKING? MANDATE
LEADERSHIP
– WITH
DESIRE TO
TRANSFOR
M
CROSS-
FUNCTIONAL
TEAM
WORK
METHODS
(MVP)
DELIVERY
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
THE APPROACH
• Disruptive to existing business/industry
• Tech-driven
• Agile time to market
• Higher risk of failure
DISRUPTIVE
INNOVATION
• Strong and open leadership
• Rapid feedback – faster results
• Data driven and customer centric
MINDSET
• Ecosystems: Collaborate to innovate
• Increase the Return on Failure
• Share the lessons learned
DELIVERY
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
MONOPOLIES, SMART CITIES, TRANSPORTATION HUBS…
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
DISRUPTIVE THOUGHTS AND QUESTIONS
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
NO MATTER WHAT, STAYING IS NOT AN OPTION.
WHAT’S YOUR
GOAL?
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]




6 DISRUPTIVE QUESTIONS
FOR SCIENCE & INNOVATION
1. What is the next ‘problem’ in our industry?
2. How can our services be turned into physical products? How can our
products be turned into digital services?
3.  How can we tap into the circular economy to enable innovation
and growth?
4.  Who is responsible for thinking the unthinkable?
5.  Have we reinvented our strategy for a digitally-disrupted world?
6.  How can we connect in new ways with our stakeholders?
ANJA HOFFMANN
SENTIOLAB.com
@AnjaHoffmann
@HoffmannAnja [dk]
THANKS!
ANJA HOFFMANN
T: 30 300 246
E: AH@SENTIOLAB.COM
@AnjaHoffmann
@HoffmannAnja (dk)
“
The best DEFINITION OF INNOVATION:
Innovation is significant positive change. It’s a result. It’s an
OUTCOME. It’s something you work towards achieving on a
project. If you are successful at solving IMPORTANT
PROBLEMS, peers your RESPECT will call your work
innovative and you an innovator. Let them choose the word.
-  Scott Berkun

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Manage Disruptive Innovation Systemically