Managers communication role
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This document outlines the roles and importance of communication managers in a marketing company. It begins by defining a marketing company and marketing manager. It then discusses Henry Mintzberg's theory that identifies 10 managerial roles divided into interpersonal, informational, and decisional categories. The document emphasizes that having managers fulfill these roles is critical for a marketing company to succeed in meeting its goals through effective communication. It concludes by stating references used.
Managers communication role
- 1. Course Name: Business communication course code: ENG 210 Spring 2014 Managers Communication Roles Presented to: Dr. Noura Assaf Prepared by: Abdullah Sawalhi
- 2. Do managers play any communication role inside an organization? For any Marketing company to succeed in meeting its goals, successful communication managers must be part of it.
- 3. Outline • what is marketing company • Who is a marketing manager • What is business communication • Henry Minstberg’s Theory • Types &Roles of communication managers • References
- 4. What is Marketing Company A business that affects the distribution and sales of goods and services from producer to consumer including products or service development, pricing, packaging, advertising, merchandising, and distribution.
- 5. Who is a marketing manager He’s a person who works with and through a group of other people by coordinating their efforts and work activities in order to achieve a marketing company goals
- 6. What is Business Communication The communication and interaction among people inside the company and this kind of communication can take several forms. Communication can be verbal, oral or written.
- 7. Henry Minstberg’s Theory • Minstberg's managerial rule was and still the most important rule. It can be applied in any Marketing company. • He discovered 10 managerial roles divided into 3 groups: Managers categories Interpersonal category Informational Category Decisional Category
- 11. conclusion • It is very important for all organizations and marketing specifically to ensure that it has these kinds of managers working in their official capacity and in proper way if it is to grow, success and prosper.
- 12. References • Book: Organizational Behavior 15th Global Edition, Robbins and Judge. Organizational behavior,10th edition, Fred Luthan • www.mindtools.com/pages/article/managment- roles.html