9th Amman  Product  
Managers  Meetup
11.26.16
Nafez Dakkak
Managing stakeholders as a Product Manager
Purpose: To  revolutionize  delivery  and  
access  to  education  across  the  MENA  region  
in  order  to  enable  Arab  society  to  fulfill  its  
potential
Mission:  To  empower  10  million  learners  
across  the  MENA  region  with  high  quality  
Arabic  online  and  blended  learning.  
+75,000    
Certificates  issued
26
+910K
Registered  learners
+50
Courses
+1.7M
SM  Footprint
Managing stakeholders as a Product Manager
Managing stakeholders as a Product Manager
CEO   PM  
X-­Factor
The  ability  for  a  group  of  people  to  do  remarkable  
things hinges  on  how  well  those  people  can  pull  
together  as  a  team.
A  team  is  not  a  group  of  people  that  work  together.  
A  team  is  a  group  of  people  that  trust  each  other.
Managing stakeholders as a Product Manager
“Culture  is  simply  a  shared  way  of  doing  
something  with  passion.”
“When we delegate tasks we get things done. But
when we delegate responsibility, others get done
much more than we ever could”
Managing stakeholders as a Product Manager
Managing stakeholders as a Product Manager
Managing stakeholders as a Product Manager
The  best  thing  you  can  do  for  employees—a  
perk  better  than  foosball  or  free  sushi—is  hire  
only  “A”  players  to  work  alongside  them.  
Excellent  colleagues  trump  everything  
else.
-­ Patty  McCord,  Netflix
Openness
Impact  &  
Growth
Diligence  &  
Ownership
Innovation  &  
Creativity
Collaboration  
&  Diversity
“Don’t  f*$!  up  the  CULTURE!”  
Managing stakeholders as a Product Manager
Managing stakeholders as a Product Manager
“A  small  communication  breakdown  is  enough  for  
everyone  to  be  working  on  slightly  different  
things.  And  then  you  loose  focus”
Managing stakeholders as a Product Manager
“The  truth  of  most  truths  is  that  they  are  
perception  and  not,  in  fact,  true.”
Managing stakeholders as a Product Manager
Managing stakeholders as a Product Manager
Managing stakeholders as a Product Manager
Managing stakeholders as a Product Manager
A  significant  part  of  communication  is  nonverbal.  Body  
language  is  CRITICAL.
Vulnerability  
is  the  only  
bridge  to  
build  
connection.
Managing stakeholders as a Product Manager
Managing stakeholders as a Product Manager
Managing stakeholders as a Product Manager
Managing stakeholders as a Product Manager
Managing stakeholders as a Product Manager
Managing stakeholders as a Product Manager
Meetings	
  that	
  don’t	
  suck
• Always	
  have	
  an	
  agenda	
  and	
  clear	
  purpose	
  
• Scenario	
  planning	
  
• Check	
  for	
  decision	
  makers	
  
• Kill	
  the	
  status	
  update	
  
• The	
  magic	
  number	
  7
Managing stakeholders as a Product Manager
Managing stakeholders as a Product Manager
Managing stakeholders as a Product Manager
Managing stakeholders as a Product Manager
Managing stakeholders as a Product Manager
Managing stakeholders as a Product Manager
Managing stakeholders as a Product Manager
Managing stakeholders as a Product Manager
Managing stakeholders as a Product Manager
Endpoints
OutcomesNot  a  shared  
to-­do  list
Managing stakeholders as a Product Manager
Managing stakeholders as a Product Manager
Resources
Netflix	
  Culture:
Freedom	
  &	
  Responsibility	
  
51
Netflix  Culture:
Freedom  &  Responsibility  
52
”…may  well  be  the  most  
important  document  
ever  to  come  out  of  the  
Valley."
Managing stakeholders as a Product Manager
Managing stakeholders as a Product Manager
Managing stakeholders as a Product Manager
Managing stakeholders as a Product Manager
Managing stakeholders as a Product Manager
Managing stakeholders as a Product Manager
Managing stakeholders as a Product Manager
Managing stakeholders as a Product Manager
Appendix
Resources*
• Stop	
  saying	
  Product	
  Management	
  is	
  like	
  being	
  the	
  
CEO	
  of	
  your	
  own	
  product	
  http://bit.ly/2fNxYEF
• Netflix	
  Culture	
  Deck	
  http://bit.ly/1WxSuIF
• Start	
  With	
  Why	
  http://bit.ly/2fNuT7D
• Startup	
  Lab	
  workshop:	
  Meetings	
  that	
  don't	
  suck	
  -­‐
YouTube	
  http://bit.ly/2fNCuTL
• Meetings	
  that	
  don’t	
  suck	
  http://bit.ly/2fNGdAx
• Estimate	
  the	
  Cost	
  of	
  a	
  Meeting	
  with	
  This	
  Calculator	
  
http://bit.ly/2fNCiny
• How	
  to	
  Start	
  a	
  Startup	
  http://bit.ly/1Oy1sQ1
*Tried	
  to	
  be	
  as	
  conclusive	
  as	
  possible	
  but	
  might	
  have	
  missed	
  a	
  few	
  resources.	
  

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Managing stakeholders as a Product Manager

  • 1. 9th Amman  Product   Managers  Meetup 11.26.16 Nafez Dakkak
  • 3. Purpose: To  revolutionize  delivery  and   access  to  education  across  the  MENA  region   in  order  to  enable  Arab  society  to  fulfill  its   potential Mission:  To  empower  10  million  learners   across  the  MENA  region  with  high  quality   Arabic  online  and  blended  learning.  
  • 4. +75,000     Certificates  issued 26 +910K Registered  learners +50 Courses +1.7M SM  Footprint
  • 9. The  ability  for  a  group  of  people  to  do  remarkable   things hinges  on  how  well  those  people  can  pull   together  as  a  team.
  • 10. A  team  is  not  a  group  of  people  that  work  together.   A  team  is  a  group  of  people  that  trust  each  other.
  • 12. “Culture  is  simply  a  shared  way  of  doing   something  with  passion.”
  • 13. “When we delegate tasks we get things done. But when we delegate responsibility, others get done much more than we ever could”
  • 17. The  best  thing  you  can  do  for  employees—a   perk  better  than  foosball  or  free  sushi—is  hire   only  “A”  players  to  work  alongside  them.   Excellent  colleagues  trump  everything   else. -­ Patty  McCord,  Netflix
  • 18. Openness Impact  &   Growth Diligence  &   Ownership Innovation  &   Creativity Collaboration   &  Diversity
  • 19. “Don’t  f*$!  up  the  CULTURE!”  
  • 22. “A  small  communication  breakdown  is  enough  for   everyone  to  be  working  on  slightly  different   things.  And  then  you  loose  focus”
  • 24. “The  truth  of  most  truths  is  that  they  are   perception  and  not,  in  fact,  true.”
  • 29. A  significant  part  of  communication  is  nonverbal.  Body   language  is  CRITICAL.
  • 30. Vulnerability   is  the  only   bridge  to   build   connection.
  • 37. Meetings  that  don’t  suck • Always  have  an  agenda  and  clear  purpose   • Scenario  planning   • Check  for  decision  makers   • Kill  the  status  update   • The  magic  number  7
  • 51. Netflix  Culture: Freedom  &  Responsibility   51
  • 52. Netflix  Culture: Freedom  &  Responsibility   52 ”…may  well  be  the  most   important  document   ever  to  come  out  of  the   Valley."
  • 62. Resources* • Stop  saying  Product  Management  is  like  being  the   CEO  of  your  own  product  http://bit.ly/2fNxYEF • Netflix  Culture  Deck  http://bit.ly/1WxSuIF • Start  With  Why  http://bit.ly/2fNuT7D • Startup  Lab  workshop:  Meetings  that  don't  suck  -­‐ YouTube  http://bit.ly/2fNCuTL • Meetings  that  don’t  suck  http://bit.ly/2fNGdAx • Estimate  the  Cost  of  a  Meeting  with  This  Calculator   http://bit.ly/2fNCiny • How  to  Start  a  Startup  http://bit.ly/1Oy1sQ1 *Tried  to  be  as  conclusive  as  possible  but  might  have  missed  a  few  resources.