Managing WordPress Websites - Training Course - Feb 2015
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The document outlines a course structured to teach the management of WordPress websites, covering essential topics such as themes, plugins, and content creation. It highlights the importance of WordPress as a user-friendly content management system and includes practical instructions for student engagement. Additionally, it provides information on maintaining site security and managing user accounts effectively.
Managing WordPress Websites - Training Course - Feb 2015
- 1. 1 MANAGING WORDPRESS WEBSITES John A. Walsh - Feb 2015
- 2. SESSION 1 2
- 3. COURSE STRUCTURE 1. Session 1 - Introduction to WordPress • Tues, Feb 3rd 2. Session 2 -Themes, Plugins & Content Creation for WordPress • Tues, Feb 9th 3
- 4. ASSUMPTIONS 4 Students will have: • A basic understanding of the internet • Little or no knowledge of WordPress • Little or no knowledge of Website Design
- 5. YOUR TRAINER 5 • 60 + Web Projects • 150+ InternetVideos • 5+ years experience of WordPress • Passionate about Content & Native Advertising My Roles • Inspire Marketing - Digital Services Manager • Co-Organiser: Dublin Wordpress • The NativeTimes - Founder, Editor
- 6. 6 YOUR CURRENT WEBSITE EDITING PROCESS LIFE’S A BEACH MY HEAD IS MELTED
- 7. ?7
- 8. 8 WHAT IS WORDPRESS ? • WordPress is a Content Management System (CMS) • A CMS allows us to create a manage websites in a more user friendly manner • WordPress is an Open Source, FREE platform • Used on 18% of existing Websites & 20% of new websites
- 9. 9 WELL KNOWN WORDPRESS WEBSITES • Web Summit - websummit.net • Official LinkedIn Blog - http://blog.linkedin.com/ • TechCrunch - http://techcrunch.com • US Library of Congress - http://blogs.loc.gov/loc/ • Sweden’s Official Website - https://sweden.se/ • SlideShare Blog - http://blog.slideshare.net/ • BBC America - http://www.bbcamerica.com/ • The New Yorker - http://www.newyorker.com/ • Star Wars - http://www.starwars.com/ • Google Ventures - http://www.gv.com/ • Facebook Newsroom - http://newsroom.fb.com/ • Time INC - http://www.timeinc.com/ • Fortune - http://fortune.com/
- 10. 10 WHY DO WE NEED WORDPRESS ?
- 11. 11 WEB DESIGN USED TO BE A LOT MORE COMPLICATED
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- 14. 14 MORE TIME MORE MONEY DEVELOPERS ONLY RESULTING IN
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- 19. 19 WordPress simplifies the complex process of Web Design
- 21. 21
- 22. 22 VERSIONS OF WORDPRESS WordPress.com WordPress.org ilovecake.wordpress.com ilovecake.com
- 23. QUESTIONS ? 23
- 25. 25 WORDPRESS CAN’T FUNCTION ON IT’S OWN Domain Name Registration Website Hosting www.ilovecake.com WordPress Application
- 26. 26 YOUR USER ACCOUNT The first User Account is the Administrator account, created when WordPress is first installed on your domain. The administrator account can then create additional User Accounts, at different access levels
- 27. 27 LOGGING IN Default login url for WordPress is: • www.mydomain.com/wp-admin
- 28. 28 LOGGING IN
- 29. 29
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- 31. 31 POSTS V PAGES PAGES • More static in nature. e.g.The About Page,The Services Page,The Contact Page, etc • Are not Categorised orTagged • Not designed to stimulate conversation POSTS • More fluid in nature. e.g.Thought Leadership, Company News, etc • Can be Categorised &Tagged • Designed to stimulate conversation (via Comments & Social Shares)
- 32. 32 CREATING POSTS & PAGES PAGES • Select “Pages/Add New” from left side of your WordPress Dashboard • Fill in the fields, add a Featured Image /Video etc & select “Publish” POSTS • Select “Posts/Add New” from left side of your WordPress Dashboard • Fill in the fields, add a Featured Image /Video etc • Choose a relevant Category &Tab & select “Publish”
- 33. 33 TRY IT FOR YOURSELF !
- 34. 34 YOUR PRACTICE BLOG www.wptraining.me Your practice blog url is: • www.wptraining.me/username Login to your practice blog at: • www.wptraining.me/username/wp-admin
- 35. QUESTIONS ? 35
- 36. SESSION 2 36
- 37. 37 By: John A. Walsh - Feb 2015 MANAGING WORDPRESS WEBSITES
- 38. COURSE STRUCTURE 1. Session 1 - Introduction to WordPress • Tues, Feb 3rd 2. Session 2 -Themes, Plugins & Content Creation for WordPress • Tues, Feb 9th 38
- 39. 1. Recap - Session 1 2. Themes 3. Plugins 4. Content Creation • Blogging Fundamentals • Multi-Media Content SESSION 2 STRUCTURE 39
- 40. 40 RECAP - SESSION 1 • Introduction to WordPress • How to log in • Overview of the WordPress Dashboard • Posts & Pages • Demo Websites
- 41. Themes 41
- 42. 42 WHAT ARE THEMES ? “Themes provide all of the front-end styling of your WordPress Website, like colours, page layouts, fonts and other stylistic details.” Themes provide a distinct “look & feel” for your Website.
- 43. 43 WHY ARE THEY USED ? Themes can add specific design & structural features, quickly & cheaply*, to your website. e.g. an E-Commerce Theme for an Online Store, or Image Galleries for a Photography Website They are relatively inexpensive compared to the custom theme development process
- 44. 44 TWO OPTIONS Bespoke Design (build from scratch) Pre-Built Theme (customise existing theme) To apply a design structure, a.k.a A THEME, to our WordPress Website, we have two options:
- 45. 45 Bespoke or Non-Bespoke ? That is the question !
- 46. 46 The Bespoke Design Process i.e. The Longer, more expensive method to acquire your theme !
- 47. CUSTOM DESIGN 47
- 48. CUSTOM DESIGN 48
- 49. 49 CUSTOM DESIGN
- 50. 50 CUSTOM DESIGN
- 51. 51 CUSTOM DESIGN
- 52. 52 CUSTOM DESIGN
- 53. CUSTOM DESIGN 53
- 54. 54 PROCESS OVERVIEW 1. Sketch Design ideas 2. Create planning drawings /wireframes 3. Create detailed design mockups 4. Install Wordpress. 5. Create custom code (i.e. custom Wordpress Theme) 6. Set-Up all Content 7. Launch Website
- 55. 55 TAKES A LOT MORE TIME REQUIRES MUCH LARGER BUDGET GREAT END PRODUCT, BUT…….
- 56. 56 Using Pre-Built Themes i.e. The faster, cheaper method of acquiring your theme
- 58. 58 TWO MORE OPTIONS ! Free Themes Paid Themes Choosing to use a Pre-Built Theme, we have two further options available:
- 59. 59 FREE THEMES
- 60. 60 SEARCHING FOR, AND ADDING A FREE THEME TO YOUR WORDPRESS INSTALLATION
- 61. 61 FREE THEMES
- 62. 62 FREE THEMES
- 64. 64 FREE THEMES
- 65. 65 PAID THEMES
- 66. 66 SEARCHING FOR, AND ADDING A PAID THEME TO YOUR WORDPRESS INSTALLATION
- 67. 67 MARKETPLACE To purchase a theme, we can use a variety of Marketplace websites that include: • WordPress.org/themes • Themeforest.net • ElegantThemes.com • WPMUDEV.org/themes
- 69. 69 THEME LICENCES • Regardless of where you acquire your theme or whether it is provided Free of Charge or not, it will have a User Licence attached • The WordPress Foundation supports the General Public Licence (GNU) method • The owners of themeforest.net (Evanto) in particular, are at odds with the WordPress Foundation re: Theme Licences (apart from this section) • Themes sold with a GNU licence can be modified, copied & distributed without limit. Themes with other licences may be much more restricted, and much more expensive • All themes, regardless of licence type, should work in your WordPress installation from a technical point of view
- 75. 75 THEME LICENCE CHECK Which license do I need for an end product that is only accessible to paying users? If the end users need to pay to see the end product, you need an extended license.There can be more than one end user as long as there is only one end product. Example:A website that requires money before you can access the content
- 76. 76 THEME DOWNLOAD Purchasing your theme (s) will provide you with the ability to download the Theme to your computer (in .ZIP format)
- 77. 77 THEME UPLOAD
- 80. 80 THEME ACTIVATION Your WordPress website should now be active with your new WordPress theme. The next steps normally involve: • Checking the Website Menu’s are displaying properly (Check that the “Primary Menu” checkbox is checked as it may have been unchecked when the new theme was uploaded) • Checking that the Website Content is displaying properly within the new theme • Checking that Logos/Branding etc, are displaying properly within the new theme
- 81. 81 PRE-BUILT THEMES - PROCESS OVERVIEW 1. Install WordPress 2. Install a Free Theme or Purchase Theme from a Theme Marketplace (WordPress.org,Themeforest, etc) 3. Install & Customise the Theme 4. Launch Website
- 82. Plugins 82
- 83. 83 WHAT ARE PLUGINS ? Plugins provide the ability to quickly, and cheaply, add specific functionality to your WordPress Website.
- 84. 84 WHY ARE THEY USED ? Using plugins shortcuts the need to engage with developers yourself in order to have specific elements function on your website. Plugins are used to add necessary code for: • SEO • Website Analytics • Newsletter Sign-Up • Social Media Sharing • Multi-Media Sliders • Contact Forms • Blog Comments
- 88. 88 POPULAR PLUGINS Ultimate Coming Soon
- 89. 89 POPULAR PLUGINS WordPress SEO by Yoast
- 91. 91 POPULAR PLUGINS E-Mail Marketing by MailChimp
- 92. 92 POPULAR PLUGINS Social Media Sharing
- 96. 96 SEARCHING FOR, AND ADDING FREE PLUGINS TO YOUR WORDPRESS INSTALLATION
- 97. 97 FREE PLUGINS
- 99. 99 PLUGIN INSTALLATION - FREE PLUGINS The Plugin Installation process is essentially the same as that for Installing a Theme. • Search for the Plugin • Select the “Install” button • “Preview” or “Activate” the plugin once downloaded
- 100. 100 SEARCHING FOR, AND ADDING PAID PLUGINS TO YOUR WORDPRESS INSTALLATION
- 101. 101 CODE CANYON
- 102. 102 UPLOAD PLUGIN
- 103. 103 PLUGIN INSTALLATION - PAID PLUGINS The Paid Plugin Installation process is essentially the same as that for Installing a Paid Theme. • Search for the Plugin on CodeCanyon.net • Purchase & Download the plugin (.zip file) • Upload the plugin • Activate the plugin
- 104. 104 PLUGIN DASHBOARD
- 105. 105 PLUGIN CONFLICTS Beware of using too many plugins Remove any unnecessary plugins. Less is more ! Plugins can conflict with each other and cause issues within WordPress Plugin conflicts can lock you out of your website. Be careful ! If locked out, plugins can be removed remotely via FTP
- 106. 106 KEEPING SOFTWARE UP TO DATE
- 107. 107 KEEPING SOFTWARE UP TO DATE It is incredibly important to keep your WordPress Installation Software up to date. Out-dated software increases vulnerability of your website been hacked. Every 3-4 weeks, your WordPress backend should be checked for available updates
- 108. 108 SOFTWARE UPDATES
- 109. 109 SOFTWARE UPDATES
- 110. 110 WHAT TO KEEP UPDATED 1. The WordPress Application Normally this is updated automatically for you 2. Themes 3. Plugins Note: Any theme or plugin that is not in use should be either deleted or deactivated from your WordPress Backend
- 111. 111 CAUTION ! Updating Themes and Plugins can cause design bugs (a.k.a. errors) in your Website !
- 113. 113 MODERN DAY REALITIES • We live in an age where our data is under constant threat. • Your website is only as secure as it’s weakest link. • Not addressing Web Security can have a dramatic negative effect on your business
- 114. 114 SECURITY CHECKLIST Use a reliable, trustworthy Hosting Company Keep all software up to date Use a trusted security plugin & set it up correctly Use strong passwords for EVERY login Strictly manage all User Account access
- 115. 115 SHOULD THE WORST HAPPEN
- 116. 116 HACKING RECOVERY Should the worst happen (your website is hacked), the following will be of significant help to you: 1. You have a good relationship with your hosting company & have a secure record of all your logins 2. Your hosting company will restore your website*, in full, from a recent backup** 3. You will have your own, additional, backups available as a further failsafe measure * Not all hosting companies will back up your website ! **Not all hosting companies are the same !
- 117. 117 TYPES OF HOSTING COMPANY Large, Multi-National Hosting Companies can seem attractive, can be great at the Sign-Up stage, but normally outsource support to foreign call centres. This rarely goes well when issues arise ! Smaller, locally based Hosting Companies , assuming they provide excellent technical services, are normally much better placed to give far surperior customer support due to their smaller size.
- 119. 119 TYPES OF BLOGGING • Standard Blogging - blogger.com , wordpress.com , self-hosted blog, • Micro-Blogging - twitter.com • Social Blogging - medium.com, tumblr.com • Video Blogging (VLOG) - youtube.com , vine.co • Audio Blogging (Podcasts) - audioboo.fm, thisamericanlife.org
- 120. 120 WHY BLOG? Networking Advertising, Branding, Self Promotion To connect with like-minded people To help others To stay in touch with Family & Friends To gain Knowledge To create a record To just write ! To make money Job Hunting
- 121. 121 BLOGGING
- 122. 122 VIDEO BLOGGING
- 123. 123 VIDEO BLOGGING
- 124. 124 BLOGGING
- 125. 125 PODCASTING
- 126. 126 PODCASTING
- 127. 127 IN SHORT Wherever you are, Whatever you do, there is an audience for it on the Internet. You can connect with this audience by using one or more forms of Blogging !
- 128. QUESTIONS ? 128
- 129. 129 CLEAR AS MUD ?!
- 130. 130 THANK YOU ! Your feedback on the course is very welcome. To enquire about further WordPressTraining & Development Services for your business, please contact Evanne Black via the details below. E-Mail: info@inspiremarketing.ie Phone: +353 87 146 5479 URL: www.inspiremarketing.ie