Manifesto for the Visual Revolution
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The document is a manifesto by David Berkowitz for the Visual Revolution, emphasizing that everything should be visual and promoting the sharing of visual content, especially through platforms like Instagram and Pinterest. It humorously outlines various rules and historical references to different visual revolutions, while also encouraging personal expression through selfies and meal photography. The manifesto culminates in a call to action for participation in the visual revolution movement.
Manifesto for the Visual Revolution
- 1. Manifesto for the Visual Revolution
- 2. This was penned by comrade David Berkowitz (@dberkowitz), toiling for the people as the chief marketing operative of the MRY collective. It is in honor of the Visual Revolution Summit (#visualrevolution) on the fifth day of December 2013, which also marks the forty-second day of the sixth month of the Third Visual Revolution.
- 3. 1) Everything must be visual. There is no audio allowed. If you are listening to this, cover your ears right now. Do not try to smell or taste this manifesto. Touching is mildly appropriate.
- 4. 2) You have to see it to believe it. But if you see it, you do not have to believe it.
- 5. 3) Real-time is all the time. Except during timeouts, half-time, and time to make the doughnuts.
- 7. 5) If your religious beliefs prevent you from posting graven images, then you’re better off sticking with cats.
- 8. 6) This is the Third Visual Revolution. The First Visual Revolution was when Magellan was able to waterproof his maps so they lasted for an entire voyage. The Second Visual Revolution was when the Quaker Oats logo was designed, which incidentally also later inspired the Hipster Revolution, once a proto-hipster misheard someone say “Quaker hats” as “trucker hats.”
- 9. 7) While the visually impaired may think they are being left out of the Visual Revolution, the truth is they aren’t missing much. Have you checked your Pinterest or Instagram feeds lately?
- 10. 8) Rule number eight about the Visual Revolution: don’t talk about the Visual Revolution. Unless you’re running, attending, promoting or speaking at a conference called the Visual Revolution Summit.
- 11. 9) A meal is only a meal if you have taken a picture of it and shared it. To not photograph your meal is to go hungry.
- 12. 10) As a foot soldier of the Visual Revolution, take off your footwear and photograph your feet.
- 13. 11) “Selfie” is not the word of the year. It is the word of the people. And the people must selfie themselves at every possible instant.
- 14. 12) Unlike so much of the content shared in the Visual Revolution, this manifesto shall never selfdestruct or disappear. It is forever.
- 16. Follow. Join. Share. Unite! - comrade @dberkowitz of @MRY #visualrevolution