Mannequin

Mannequin A life-size full or partial representation of the human body, used for the fitting or displaying of clothes; a Dummy A jointed model of the human body used by artists, especially to demonstrate the arrangement of drapery. Also called lay figure . A person employed to wear clothing to be photographed or to be displayed before customers, buyers, etc. e.g. a clothes model .

Importance of using Mannequins Mannequins - the most Popular Presentation Tool & store’s most valuable asset. Designed to express an individual’s personality and attitude Built in a variety of human forms, they can trigger customer’s imaginations, causing them to visualize themselves wearing the merchandise. Can be completely accessorized to provide a total look. Can be used singly or in groups. Stores use them in groups to strengthen specific fashion statements. It is a “silent salesperson”, speaking the clearest fashion message.

Use of Mannequins Mannequins can and should be used in (1) Theme areas (2) Main aisle presentations (3) Window displays (4) Entrances. Wherever mannequins are used, they should be appropriate for the segment of the population they are meant to represent

Types of mannequins Realistic Mannequins Semi realistic Mannequins Abstract Mannequins Headless Mannequins

Realistic Mannequins More natural, more true to life, more animated, and more identifiable as the people who shop the stores. Well made up and proportioned to wear a particular size, and well positioned to show off a certain group or style or merchandise

SEMI-REALISTIC MANNEQUINS Mannequins proportioned & sculpted like realistic mannequins, but with makeup that is neither natural nor realistic, but more decorative or stylized. The hair may be part of the sculpture. It may not be changed, replaced or restyled.

Semi Abstract Mannequins Even more stylized & decorative than the semi realistic mannequin. Its features may be painted on or merely suggested, such as a bump for a nose or a hint of pursed lips. It will often have a hairstyle painted onto its otherwise smooth, egg-shaped head. This type of mannequin is doll-like and decorative, and more popular-priced than elegant in appeal.

Abstract Mannequins Represents the ultimate in style and decoration - used to create an overall effect without natural lines & proportions. The features and specific details like fingernails ,elbows, musculature are rarely sculpted. Frequently finished in white or black, or sprayed in a color to match an interior design scheme or a specific color promotion. Less expensive to maintain as hairstyle and make-up do not change.

HEADLESS MANNEQUINS A headless mannequin has a full size or semi realistic body with arms and legs but no head. It may be standing/sitting or reclining but offers no personality or image. Works well in a window where height is a problem. Since there is no head, makeup, or wig, this type of form is considerably cheaper than realistic mannequin.

Selection of a Mannequin The target customer personality & store image. Mannequins are also selected according to sizing dimensions Also check the poses to see to match different style of apparels If different postures are possible to show Skin tones should complement the types of clothing the mannequins will display Factors affecting the decision about the selection and use. Season -spring, summer, fall, winter, Christmas Lifestyle - is it for a sporty goods store, sophisticated high end store? Customer' demographics age group, income level, type of job The merchandise & Theme of presentation

Types of Alternatives to Mannequins Three-quarter Forms Soft-sculpted Figures Articulated Artistic Figures Dress Forms and Suit Form Hangers

Three-Quarter Forms Full length Three quarter length One – half length It is a three-dimensional representation of a part of the human anatomy, such as the torso, the bust, or the area from Shoulder to waist or from hips to ankles. Has an adjustable rod (located beneath the form or in the butt) & a weighted base. It usually has a head.

Soft-sculpted Figures This is a life-size doll-male, female, or children of all ages-and are available covered in black, dark brown, or off-white, jersey like fabric with little or no facial details. The skeleton is a soft, spongy, foam filler that holds its shape inside the jersey “skin.”

Articulated Artistic Figures These life-sized figures are based on the small wooden miniatures used by artists and designers to get correct anatomical proportions and poses for figure drawing when a live model is not available. Movable joints can be swiveled or turned into new positions. They are usually made of wood or white plastic.

Dress Forms and Suit Forms The old metal basket and roll around, cast iron base is often reproduced today to look as it did a century ago To enhance the “old- fashioned,” tailored, crafted, and designer look of the garment. The dress form actually provides an image to the garment.

Hangers: A simple hanger can be an alternative to the mannequin, but without taste or talent it can also look like something that was just pulled out of stock or off the track without fuss, bother or presentation.

Hangers Blouse or dress hanger Scarf/Tie hanger

Inflates: Life size balloons that stimulate parts of human anatomy. Mostly lower half of the body. The Draper : Shaped hanger set atop a vertical rod that is supported by a base.

Steps of Dressing a Mannequin Arrange for clothing of the correct size When more than one mannequin is used in a display; the clothing being shown is Coordinated. coordination can be either rigorous ensuring that the clothing colors, shapes are compatible. Or more flexible, using alternating colors for separates-navy blazer and white slacks for one model, white blazer and navy slacks for another.

How to setup mannequins For all mannequins, Separate arms, hands, waist, and legs Turn bottom half upside down and put on trousers, and shoes. Carefully split pants along seam in the seat to make room for the mannequin’s stem. Attach torso; put on blouse, shirt, and vest. Put on jacket, Put arms back in by way of blouse. Accessorize. Apply makeup; position wig and hat. Cut off garment taps and place in garment pockets or pin inside the garment. Coordinate mannequin’s pose with that of other mannequins in display. Polish any expose chrome. Change a mannequin as often as possible. Surveys show that customers return to shop every ten days. On each of visits, show them something new to stimulate their interest

Accessories for realistic Mannequins Wigs : different wigs add some variety to the presentation and change in appearance Hairstyles should be compatible to what the customers wear. Hard wig cannot be restyled suited to semi realistic or highly styled mannequins and soft wigs: softness of natural hair and can be combed and brushed Eyes are also movable and be directed in the suitable direction.

Do’s & Don'ts of using Mannequin Rotate your mannequins regularly Avoid mixing windows mannequins and floor Mannequins Do not fit mannequins into fashion situations When mannequins get “tired” send them to the mannequin refurbished. They will serve you better looking fresh Formal clothes should be shown on an unanimated mannequin Action clothes should be shown on a mannequin seemingly in motion. Seated mannequins add variety and interest to a group of mannequins and can work to show separates casual wear lingerie's and active sportswear Horizontal mannequins should only be used for specific merchandise such as night wear lingerie's swimwear and some sportswear

Mannequin

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