Many Business Problems - One Solution v2
- 1. By: Gagan Dutta Marketing Automation
- 2. Many Business problems – One Solution Optimization Engine • Achieving same (applicable to non Unica selection) • Campaign priority - • Customer contact optimization • Contact Limit per week/any duration • Contact Limit per campaign/Campaign Type • No eMail Day • Defining Best Practices • Optimizing Multiwave Campaigns
- 3. Campaign priority • Customer should be targeted in the high priority campaign if he/she eligible for many campaigns on same day • Business should decide the campaign priority • Priorities of the campaign should be changed any time • All campaigns should be executed in parallel instead of the Campaign priority order Customer contact optimization • Customer should be targeted with the right offer by maintaining no of times he/she can be targeted • Business should decide the no of time a customer can receive a particular type of offer in a week, month, quarterly, biweekly etc • Business to have flexibility to change the target criteria per campaign, per campaign type, per offer or per offer type
- 4. Item’s Browsed (Home Theatre, TV’s Phone, DVD etc) Shopping Cart (Items Purchased) Shopping Cart (Item Abandoned) Customer Journey during purchase Cycle
- 5. Generic flow for Campaign Execution Camp. Type Limit NO Email Day Item Browse -Pre Processing FC POSTPROTABLE Generic Trigger Flowchart Campaign PRIORITY Post Processing Flowchart Contact Limit/week Camp. Type Limit NO Email Day Abandoned Cart - Pre Processing FC
- 6. Consolidated Flow for Multiwave • To reduce load on campaign server, multiwave campaigns should be optimally designed • Auto selection of the next best offer should be integral part of the campaign designing for better control • Allows business users to change the offer priority etc Good Practices for Multiwave Campaigns Contact History Response History Consolidated View Master Action Table Next Best Offer
- 7. Thank You