Mapping Mashup Story Mapping Exercise 3 uncolored cards
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This document outlines the key aspects of implementing a loyalty program for a business, including offering membership enrollment, awarding points to members for various activities like purchases, reservations, and referrals, allowing members to redeem points for rewards like discounts, gift cards, and status levels. It provides guidance on tracking members, points, and redemptions to encourage repeat customers and referrals through rewarding loyalty.
Mapping Mashup Story Mapping Exercise 3 uncolored cards
- 1. Offer loyalty program membership Award points to members Redeem points Award status levels Accept member registrations Identify loyalty members Award points for joining Award points for purchase Award points for booking reservations Award points for referring new members
- 2. Display eligible rewards Redeem 'free' items Apply member discount Award gift cards Status levels are achievable Create account form Remind current members of existing account Signup via text Ignore duplicate phone numbers Block spammers
- 3. Enter member id when placing order Swipe loyalty card when placing order Send new member reward - 10% off code Award points based on bill total Award bonus points for exceeding levels Award double points for dinner purchases Award points per table reserved Award bonus points for multiple reservations per time period Award points for each new referral Award bonus points for every 5 referrals
- 4. Display rewards on wall monitor Display current loyalty 'points' Apply percentage discount Apply increased percentages based on amount of bill Send gift card to member when point total reached Gold members earn double points Encourage repeat diners with a loyalty program Silver members receive extra percentage discount