Marchofdimespresentation2014
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The March of Dimes Foundation aims to improve baby health by preventing birth defects, prematurity, and infant mortality through research, services, education, and advocacy. Proceeds from the upcoming "Dimes to Make a Dollar" dinner and auction will support healthcare access for women and children at risk of birth issues, related research, and prevention/treatment programs. The event objectives are to generate revenue, attendees, and donor support through marketing, securing sponsors, and featuring families helped by the Foundation.
Marchofdimespresentation2014
- 2. The objective of the March of Dimes Foundation is to improve the health of babies by preventing birth defects, premature birth, and infant mortality. The March of Dimes Foundation will accomplish this objective through research, community services, education and advocacy to save babies' lives.
- 3. All proceeds from the “Dimes to Make a Dollar” Dinner and Silent Auction will: › go towards access to healthcare for women of childbearing age, infants and children who have been, are, or are at risk of birth defects or premature birth.
- 4. All proceeds from the “Dimes to Make a Dollar” Dinner & Silent Auction will: › Go towards research to prevent prematurity, birth defects, and infant mortality.
- 5. All proceeds from the “Dimes to Make a Dollar” Dinner & Silent Auction will: › go towards prevention and treatment programs to improve maternal, infant, and child hhas for 2010
- 6. The objective of this particular PR plan and program: › Revenue › Traffic › Inform Donors › Increase Donors › Increase Donor Donations › Thank Donors
- 7. Secure venue, food entertainment Invitations Select Feature Families Press Release Secure Donors/Sponsors
- 10. • Informative message points will educate those who are not already aware of March of Dimes and its mission while further educating those who do. • Persuasive message points will persuade guests and donors to donate funds and time to March of Dimes.
- 11. Informative: › Mission (already stated) › Education & research worldwide › Expansion, community action, community support › Expanding awareness Persuasive: › Purchase & Participate › Donate both time and money › March of Dimes spokes families
- 12. Primary Formal Research › How many people are expected to attend? The estimated attendance will play a part in determining the venue and accommodations of the dinner and silent auction, along with all other details The research is specific and formal because the data is reliant on projected numbers
- 13. Secondary Informal Research › What season and in what type of venue were past silent auctions held? What was the average bid what type of items were most successful? This is necessary to project what actions will lead to the most successful event. This will assist in carving out a budget and predicting profits. Evaluating past events to predict the success of future events.
- 14. Print Advertisements › Production Costs: $2,000 › Media Purchases: $5,000 Broadcast Media Advertisements: › Production Costs: $10,000 › Media Purchases: $18,000 Direct Mail Solicitation of Sponsorship: › Personalized Invitation to sponsors: $3,000 › Postage: $500 Online Advertising/Website Modifications: $1,000 › Personnel: $15,000 › Miscellaneous Costs: $2,500 Total Cost of PR Plan: $
- 15. Public Relations Team: › Christie Jones › Rebecca Holden › Sara Mendoza › Iman Garrett-Price › Cherise Lee › Sue Guerrero