The document discusses a pressure ulcer collaborative involving 22 participating sites in Dublin North-East. The collaborative aims to reduce avoidable pressure ulcers by 50% through a team-based approach that empowers frontline staff. Pressure ulcers cause great pain and suffering for patients and are expensive to treat, costing up to £2.1 billion annually in the UK. Data shows that pressure ulcer rates in Ireland average 16% prevalence and 11% incidence. The collaborative promotes use of the SSKIN care bundle to standardize preventative care and reduce differing practices. Early data indicates the collaborative has reduced pressure ulcer incidence by 73% in pilot sites and lowered prevalence and incidence rates in older adult settings between 2007-2013.