Market dynamics
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The document discusses the rapid changes and growth in the Wi-Fi market, driven by the increasing adoption of mobile devices and applications. It highlights the need for wireless networks to evolve and provide a more reliable, wired-like experience due to the explosive growth in mobile data and application usage. Furthermore, it emphasizes the shift from traditional networking models to customer-driven, programmable networks that can handle high-density access and dynamic capacity requirements.
Market dynamics
- 1. 1© 2013 XIRRUS :: All Rights Reserved© 2013 XIRRUS :: All Rights Reserved JULY 2013 WI-FI MARKET TRENDS AND DYNAMICS
- 2. 2© 2013 XIRRUS :: All Rights Reserved A PERIOD OF UNPRECEDENTED CHANGE dis·rup·tion / noun transitive verb a : to break apart b : to throw into disorder C : to interrupt the normal course or unity of — dis·rupt·er noun — dis·rup·tion noun — dis·rup·tive adjective — dis·rup·tive·ly adverb — dis·rup·tive·ness noun
- 3. 3© 2013 XIRRUS :: All Rights Reserved MOBILITY DRIVES IT SPEND IT spending in 2013 will exceed $2.1 trillion, up 5.7% from 2012. Sales of smart mobile devices including smartphones and tablets will grow by 20%, generate 20% of all IT sales, and drive a whopping 57% of all IT market growth.
- 4. 4© 2013 XIRRUS :: All Rights Reserved GROWTH IS CHALLENGING THE WIRELESS NETWORK • Access network has historically been optimized for wired • Wireless has been a convenience with inconsistent user experience • Wireless needs to take on “wired” characteristics
- 5. 5© 2013 XIRRUS :: All Rights Reserved DEVICE INNOVATIONS DRIVE WIDE SCALE ADOPTION iPhone 5 Blackberry 10 iPad
- 6. 6© 2013 XIRRUS :: All Rights Reserved TABLET ADOPTION CONTINUES
- 7. 7© 2013 XIRRUS :: All Rights Reserved MOBILE DATA CONTINUES ITS GROWTH TRAJECTORY
- 8. 8© 2013 XIRRUS :: All Rights Reserved APPLICATION USAGE EXPLODES
- 9. 9© 2013 XIRRUS :: All Rights Reserved APPLICATIONS DEMAND INCREASED CAPACITY
- 10. 10© 2013 XIRRUS :: All Rights Reserved USERS FAVOR MOBILE APPLICATIONS Source: Junptap
- 11. 11© 2013 XIRRUS :: All Rights Reserved INSTAGRAM BECOMES NO.1 TRAFFIC ON WWW
- 12. 12© 2013 XIRRUS :: All Rights Reserved WIRELESS IS OVERTAKING WIRED By 2015, data per month by access type will be… - Wi-Fi 37.2 Exabytes - Wired 37.0 Exabytes - Cellular 6 Exabytes Source: Cisco VNI, 2011 Source: Dell’Oro Group, 2012
- 13. 13© 2013 XIRRUS :: All Rights Reserved ENTERPRISE WIRELESS GROWTH $0.0 $1,000.0 $2,000.0 $3,000.0 $4,000.0 $5,000.0 $6,000.0 802.11ac 802.11n 802.11a/g 802.11g 802.11b Source: Dell’Oro 2013 Enterprise WLAN Forecast Enterprise WLAN AP Revenue
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- 23. 23© 2013 XIRRUS :: All Rights Reserved WHAT’S CHANGING IN WI-FI? From IT driven decision Dumb Access One device per user PCs, Laptops Low Wi-Fi density Device level control (Guest Access / NAC) To LOB owner drives decision Programmable Network Multiple devices per user; Wi-Fi preferred or only Tablets, Smartphones, Machines High Transaction density Flow control (application visibility & context)
- 24. 24© 2013 XIRRUS :: All Rights Reserved HOW DOES THIS IMPACT NETWORKING? Yesterday High Volume of Low Density Access Points Vendor Driven network services Vendor Management Interface Tight Service Coupling Macro-segmentation Vendor develops services Today Low Volume of High Density Arrays Customer driven network services Programmable APIs Loose Service Coupling Micro-segmentation Customer or Ecosystem enables services
- 25. 25© 2013 XIRRUS :: All Rights Reserved THE NEW REQUIREMENTS FOR WIRELESS • Break away from traditional architectures that don’t scale • Ability to add capacity and coverage easily as needed • Provide a “wired-like” experience for the users • Portfolio to address small to highly dense • High availability, mission critical apps • Application aware infrastructure • Roadmap to 802.11ac +