Market Entry Workshop
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Indian companies are considering various expansions into international markets like Cambodia, Myanmar, Singapore, Japan, Australia, and Thailand. The workshop provided an overview of the target market economies and opportunities, highlighted strategic factors for successful market penetration, and discussed options for market entry through channels, alliances, franchising, outsourcing or local footprints. Attendees learned about capital requirements, key performance indicators, and next steps for their potential international business expansions.
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Market Entry Workshop
- 1. Market Entry & Expansions : A workshop
- 2. Business Case Indian Diagnostic Chain goes to Cambodia Indian Pharma opens manufacturing at Myanmar Indian Fintech into investment and Wealth Management opening up in Singapore Largest Auto component company wants to increase its presence in Japan Indian restaurant chain wants to expand in Australia India company wants to open old age home in Japan /or offshore Indian edtech firm wants to open a school in Thailand
- 3. Economy at a glance (of target market) ; Opportunities, Risks
- 4. Investment Opportunities Population Growth GDP No of markets etc
- 5. Economic Growth & Macros
- 6. High Level Strategy for Market penetration
- 7. Critical Success Factors (Key considerations)
- 8. Channel
- 9. Strategic Alliances & JVs
- 11. Benefits of local Foot print
- 12. Service Delivery
- 14. Targeted KPIs & ROIs
- 15. Capital Needed
- 16. Help needed & Next steps