Marketers That Matter Cisco Live 2013
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Cisco Live 2013 was a successful conference that saw record attendance and engagement both in-person and online. Over 20,000 people attended in person, an 18% increase over the previous year. Sessions saw increased attendance and satisfaction scores. The event significantly increased attendees' awareness and familiarity of Cisco's products, solutions, and vision for the Internet of Everything. Surveys found high levels of customer satisfaction, loyalty to Cisco, and intent to purchase Cisco solutions after attending. The conference was highly effective at connecting customers and partners while inspiring and motivating attendees.
![“Truly Amazing”
“[Cisco Live] was a great
experience and for
anyone in the IT field it is
a must attend.”
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Marketers That Matter Cisco Live 2013
- 1. Cisco Live 2013 “Redefining the Customer Experience”
- 2. “Definitely a “Keynotes are amazing Demographic & Core Event Customer Testimonial best of breed and world of solutions is ADVANCE . . Brand, INNOVATE..in the delivery of global customer and partner loyalty experiences “Best use of your training budget..It paid for itself in the first hour” “Fantastic job! Amazing products and vision” “It’s motivating, engaging and a TRUE learning experience!” AMPLIFY . . Voice & Share in market INSPIRE . . Customers, “The most informative and customizable training event in the industry” Partners into deeper relationships & loyalty with Cisco Cisco Live 2013Highlights event” one of the best” Strategies, Priorities © 2013 Cisco and/or its affiliates. All rights reserved. “More than just an event, it is a whole experience” Cisco Public 2
- 3. Cisco Live 2013 Record Scores in Every Category! In-Person & Online Engagement Product Awareness & Familiarity World of Solutions & Cisco Campus Social Media , Cisco on Cisco, Business Impact Message Impact Education & Training Satisfaction & Relationships Customers Satisfaction: 4.65 Cisco Live 2013Highlights © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Public
- 4. Record In Person Attendance 20,000 Registered: +18% year over year Net Promoter score: 75% (+3) Average for Industry/Proprietary events is 30-40% 4
- 5. Extending Reach Online Nearly 1.5M total impressions Qualified Page Views – 135,000 Educate & Excite Channels: 100 hours of broadcasting and 600 sessions recorded on-demand 5
- 6. “I believe Cisco's leadership has their finger on the pulse of IT technology. Well done!” John Chambers Keynote: 4.71 Satisfaction Score 6
- 7. Social Media Reach and Impact #CLUS “Trended” nationally twice during Cisco Live – only second time ever for Cisco #CLUS mentioned over 46k times, +100% Social Media Hub team drove 1700+ engagements, 40M impressions 7
- 8. Purchase Plans: 9 out of 10 are serious buyers 98% • Likely to purchase Cisco products, services, solutions as a result of attending Cisco Live 87% • Have specific Cisco product or service purchase plans as a result of attending Cisco Live 64% • Now interested in product/service they were not aware of prior to Cisco Live. 8
- 9. Messaging: 41 Point Lift in Internet of Everything Familiarity 51% Before the Event 92% After the Event Familiar Extremely/very familiar 0% 20% 40% 60% 80% 100% A7A63102 Cisco Live 2013Highlights © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Public 9
- 10. Awareness & Relevance Customer Testimonial Product Familiarity: More than 20% lift in product familiarity across multiple categories pre- to postevent Cisco Live 2013Highlights © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Public 10
- 11. Relationships & Loyalty Loyalty –88% are Pro Cisco –49% are Evangelists (record high) –97% are likely to recommend Cisco Live (47% extremely likely) Value of Cisco Live –93% extremely/very valuable – up from 90% (13 point increase in extremely valuable) Cisco Live 2013Highlights © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Public
- 12. Revenue Marketing: Top Performing Program Cisco Live 2013 lead management pilot program out9460819216_a48ce01e78_c.jpg performed other marketing activities in all key categories 12
- 13. Education & Training The #1 reason customers attend BREAKOUTS 58,091 total attended: +33.6% 4.51 overall; 4.42 in 2012 Table Topics, Tech Solutions Clinics, Meet the Engineer, WISP, SPP, Tech Seminars, Labs All increased attendance and overall scores New! EMPOWERED WOMEN’S NETWORK 4.89 overall; 245 attendees 13
- 14. World of Solutions Showcasing the Partner ecosystem 75% intend to take direct action with Partners as a result of attending 70% partners re-signed onsite for 2014 2014 Diamond sponsorships SOLD OUT 14
- 15. Cisco Campus – Vision, Strategy & Products Come to life! 69% watched a demo 63% talked to a Cisco rep 83% rated Campus above average or excellent 15
- 16. Innovate: Cisco on Cisco Bandwidth consumption doubled year over year Largest consumption Century Link has ever seen 13,000 concurrent wireless connections 20,000+ users 40,000 unique devices 500 Cisco access points 16
- 17. Innovate: Cisco on Cisco Cisco Kiosks: 78% satisfied or very satisfied Conference information, agenda, maps, live agents, throughout the environment Cisco TelePresence captures 600 sessions, audio, video, slides 17
- 18. Media & Analyst Platform “Cisco’s momentum appears to be growing… The “social feed” carried references throughout the day to Cisco “Just getting It” - Goldman Sachs 18
- 19. Awareness & Relevance Additional Results “Excellent conference that will provide professional and personal growth and adds business value” “Excellent vendor and Cisco partner relationship building opportunities” “Excellent event that allows direct access to a lot of extremely good Cisco employees” “brings a new vision to your decision if considering Cisco” “One stop shop for leading edge products” Cisco Live 2013Highlights © 2013 Cisco and/or its affiliates. All rights reserved. “Good place to see solution or technology that I would not have thought while evaluating an architecture” Cisco Public 19
- 20. “Truly Amazing” “[Cisco Live] was a great experience and for anyone in the IT field it is a must attend.” 20
- 21. Awareness & Relevance Customer Testimonial “Cisco Live is like Space Camp for adults. Once you have been there, coming back to normal life is difficult . . .” Jonathan Davis Cisco Live 2013Highlights © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Public 21
Editor's Notes
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