Marketing
- 1. METHODS OF SEGMENTATION ANITA ANN ALEX MBA DAKSHA MACFAST TIRUVALA
- 2. METHODS OF SEGMENTATION FOR BICYCLE Wheelie Deals is a wholesale distributor that serves the retail bicycle industry. Wheelie Deals will carve out a focused niche within this industry, providing closeouts, last year models, and seconds. As prices continue to rise, and people's discretionary income decreases, more and more people are attracted to finding good deals. This trend will allow Wheelie Deals to generate sufficient business to reach and conquer profitability. Wheelie Deals quickly became the #1 source of deals that will provide retail shops with above average margins. Wheelie Deals grew rapidly and took away market share from the more traditional wholesalers. Wheelie Deals is lead by Dan Psycle, MBA, a veteran of the bicycle industry. Dan has modeled Wheelie Deals off an already successful wholesale distributor business model and will quickly gain market share
- 3. Trade Shows: Wheelie Deals will be visible at the two major industry trade shows. 75% of the retail bicycle shops attend at least one trade show a year. The shows provide retailers an opportunity to view upcoming products and chat with representatives from the companies as well place pre- season orders. Advertisements: Wheelie Deals will be advertising in Bicycle Retailer, THE industry magazine. Ninety-eight percent of the bicycle shops in America receive a copy of Bicycle Retailer making the advertising opportunities especially valuable. Website: Wheelie Deals will develop a website that includes a current catalog of their offerings. This will be the most up- to-date source of product information and availability. All advertising activities and trade show presence will highlight the website as an indispensable source of information.
- 4. METHODS OF SEGMENTATION FOR CIGARETTESTalking about the Cigarette industry in India, the demand is based upon homogeneous preferences among the people stating the urge of consuming tobacco by the way of smoking. •To target different Income groups in the market, the company uses three different segment markets Super premium It covers the upper segment of the market that have high income level and more brand conscious while selecting the product from the market and who are not concern about the price of the product. The consumers targeted at this level are entrepreneurs, IT professionals, Doctors, Lawyers, top level executives Premium: Middle level people are targeted who are concern about both the factors i.e. Brand as well as Price of the cigarette. In early stage of time, this segmentation was given more attention in terms of Promotion and Brand awareness due to high consumption of cigarette at this level as compared to other but with changing period of time, the concern for super premium has also drawn equal attention. Bingo: The lowest level for segmentation defined by the marketer in Cigarette industry, where people with low income level are targeted. As people here are more concern about the price of the product rather than the quality or the brand, the companies are rarely concern about their brand
- 5. • Segmentation is done on the Geographical factors mainly targeting three areas Urban areas like Delhi, Bangalore, Mumbai, Kolkata etc. Sub-urban areas like Nagpur ,Indore, Allahabad Rural areas consists of all villages and other backward areas. •Finally the segmentation is done on the basis of Age where the light cigarettes (that contain low level of Nicotine & Tar is less in the cigarette) are targeted to the low age group of people and who are at their initial stages of smoking like school going children, teenagers etc. where as strong cigarettes (with high level of Nicotine & Tar) are targeted to the people of medium &higher age group and people who are at later stages of their smoking like adults, professionals etc.
- 6. METHODS OF SEGMENTATION FOR WATER PUMPSThailand water pump market has been segmented on the basis of pump type into the submersible and monobloc. The submersible water pump segment is estimated to dominate the market with 63.5% of the overall Thailand water pump market share in 2015, followed by monobloc water pump segment with 36.5% share. Growth of the monobloc water pump segment over the forecast period is expected to be driven by incre However, the industrial segment is forecast to register highest CAGR by 2021. Growth of the market in East Asia is mainly driven by increased adoption of water pumps in power plants, for the development of new infrastructure in the heavy industry, municipal wastewater treatment plants, irrigation and drinking water facilities. asking demand for application in agro-industrial and food production purposes
- 7. METHODS OF SEGMENTATION FOR HEALTH DRINK In this example of market segmentation, the overall drink market has been considered. The overall drink market refers to any cold beverage, including: sodas, juice, energy drinks, milk- based drinks, water, sports drinks, and so on – but not alcohol products. While some of these product categories would be considered indirect competitors, they can be all clustered into the same overall market. The purpose of this market segmentation example is to demonstrate that while consumers are all buying some form of beverage, their needs and situations are different across the market segments, which means that they are seeking different product benefits.
- 8. In this market segmentation example for drinks, eight different market segments have been identified. This example is using a mix of situational influences and primarily a benefit segmentation approach. There are eight market segments identified in this example, as follows: i. Really thirsty ii. On the go iii. Need a boost iv. Variety seekers v. Health focus vi. Sporty vii. Hold the sugar viii.Just feel like
- 9. METHODS OF SEGMENTATION FOR MUTUAL FUND Mutual Funds are pool of money collected from investors. The collected money will be invested in the markets such as equity, debt, money market, etc. Mutual Funds are managed by professionally qualified fund managers, the professionalism and experience of the fund manager will help you in generating huge returns out of the investment. There are different types of Mutual Funds in the market such as Stocks funds, Bonds funds, Money market funds . Selecting the best one that suits your need is very important.
- 10. METHODS OF SEGMENTATION FOR INSURANCE Market segmentation is very important to an insurance organization. In insurance business, the prime focus is on the policyholder. Insurance marketing aims at transforming the prospects into policyholders. Market segmentation enables the insurance marketer to identify the level of expectations of the policyholders. Market segmentation in insurance business helps in informing, sensing and persuading the different segments where the potential users are available. Segmentation would help insurance professionals in formulating a sound marketing strategy. The product mix based on market segmentation would be competitive.
- 11. The insurance professionals can do business in all segments, such as rural and urban, men and women, agricultural or industrial and so on. Segmentation makes it possible to spread the insurance business even to the agricultural sector of the economy which is predominantly rural-based. With market segmentation, the insurance organizations become aware the changing needs and requirements of the rural sector and shape their services accordingly. Knowing and understanding the market is considered significant to the insurance professionals since the segmentation process helps them in scanning the changing needs and requirements of the rural sector. *********************************************