Marketing And Development
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This document provides guidance and resources for marketing collaboration. It recommends setting up a blog for marketing, instrumenting important web metrics and customer information using Google Analytics and Microsoft AdCenter Analytics, making content editable, focusing on functional, benefit and emotional benefits, and provides several additional resources for web development best practices.
Marketing And Development
- 2. Give them a blog startup.com/blog
- 3. Instrument everything important Web Metrics Conversion Customer Information! http://google.com/analytics http://adcenter.microsoft.com/analytics http://google.com/websiteoptimizer
- 5. Spread your love Functional Benefit Emotional Benefit
- 6. Questions?
- 7. Where to next? http://janeandrobot.com http://ninebyblue.com http://SearchDeveloperDay.com http://webmaster.live.com http://google.com/webmaster http://siteexplorer.search.yahoo.com