Marketing Automation Is Not Scary
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The document discusses marketing automation as a powerful tool that simplifies complex and repetitive tasks in marketing. It highlights the common fear of the unknown associated with starting new processes, while offering guidance on initiating marketing automation campaigns. Key steps include identifying a purpose, planning, and setting up lead fields, lists, and forms.
Marketing Automation Is Not Scary
- 1. Marketing Automation is not scary
- 2. Marketing automation is powerful software and processes which make complex and repetitive tasks easy.
- 3. The Unknown
- 4. “There is no terror in the bang, only in the anticipation of it.” Alfred Hitchcock
- 5. When you say “fear of the unknown”, that is the definition of fear; fear is the unknown, fear is what you do not know, and it's genetically within us so that we feel safe. We feel scared of the woods because we're not familiar with it, and that keeps you safe. M. Night Shyamalan
- 6. unqualified leads: leads which are not ready to buy something and are just kicking the tires
- 7. tracking pixel: a 1px transparent gif that resides on a different server and tracks every browser that requests this “image”
- 8. The Landing Page WELCOME! We’re glad you decided to stop by our page. You won’t believe the special offers we have for you below.
- 9. call to action: a specific task you want the user to perform as a result of visiting this page
- 10. Create A Form Email Address SUBMIT
- 11. Building Lead Lists Franklin Smith Jonathan Planko Karen Richards
- 12. Sending Emails Karen Richards Michael’s Web Shop
- 13. campaign: a set of actions and decisions based on time and lead interactions
- 14. No idea where to start
- 15. Start with the basics
- 16. Don’t have the skills
- 18. Can’t create a good campaign
- 20. Alfred Hitchcock “The scariest moment is always just before you start.”
- 21. How to Start
- 23. Create a plan
- 24. Build your basic setup
- 25. 1. Create your lead fields
- 26. 2. Create your lists
- 27. 3. Create your forms
- 28. 4. Create your emails
- 29. “You can, you should, and if you’re brave enough to start, you will.” Stephen King
- 30. Mautic + Joomla = Awesomesauce
- 31. {mauticform ID}
- 32. GROW
- 33. “Alright, we did not die today! I’d call that an unqualified success.” Fear
- 34. Marketing Automation is not scary