Marketing Automation - UpGrad Presentation
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Marketing automation refers to software that allows marketing departments to automate repetitive tasks and more effectively market across multiple online channels. It integrates tools like email, social media, and content management and allows personalization at scale through features like segmentation, behavioral profiling, and sales pipeline management. Implementing marketing automation requires integrating it with a company's CRM system and having skillsets in digital marketing tactics, analytics, and the chosen automation tools.
Marketing Automation - UpGrad Presentation
- 2. Discussions • The Business Connection • What is Marketing Automation? • Benefits of Marketing Automation? • CRM Integration • Marketing Automation Framework • Best Marketing Automation Tools • Skill Sets Required
- 3. Business Connection – Digital MarketingCustomerSegment B2B B2C BusinessGoals Lead Sales Branding Methods SEO SEM SOCIAL Email MarketingAutomation Email Automation Content Automation Campaign Automation Integrations
- 6. HubSpot Customer Journey Definition
- 9. What is Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.
- 12. Benefits • Personalization in Communication (Segmentation) • Collaboration • Centralization of All Tools / Methods • Progressive Profiling (Behavioral Attributes + Digital Body Language + Click Through Visual Reporting) • Consolidated Reporting (Effective Dashboards) • Effective Sales Pipeline Management (Sales and Marketing Communication) • Automation of Tools
- 13. Every Automation Tool Comprises of • Content Management Systems • Campaigns Management and Integrations • Social Media Listening and Integrations • ChatBots • May be even Alexa Skills • Big Data Analytics • AI (Like Salesforce has Einstein, Watson has … Watson)
- 14. CRM
- 15. CRM and Marketing Handshake
- 16. CRM • Salesforce • Zoho • HubSpot
- 18. A Basic Automation Example – LinkedIn WordPress RSS Feed Auto Blog Post On HootSuite Posted on LinkedIn People Come to The Website Call To Action CRM Integration Deal Close
- 20. Welcome Email
- 22. An Example Flow
- 23. Automation Tools
- 28. salesforce
- 31. IBM Watson
- 32. MailChimp
- 33. Skillsets Required • Business Understanding • Tools Expertise (Pick any tool) • Digital Marketing Concepts (Call-To-Action, A/B Testing, etc) • Digital Marketing Methods Understanding / Expertise • SEO • SEM • Google Display • Social Media • Email Marketing • Content Marketing • Digital Analytics
- 34. How it Looks Marketing Automation Digital Marketing Marketing Domain Business Sense
- 35. Another Angle Technology Marketing UI / UX Business Analysis
- 36. What’s Next • Start Exploring Free Tools • Understand the Customer Journey • Look at various Use Cases • Read Company Case Studies • Get thorough with CRM (Services, Sales, other modules) • Get acquainted with Marketing Automation
- 37. Thank You