Marketing channel
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This document discusses marketing channels for different farm products. It provides examples of marketing channels for food grains like rice and wheat, which may involve village traders, primary and secondary wholesalers, fair price shops, roller flour millers, retailers, and consumers. For oilseeds, the marketing channel may include village traders, wholesalers, processors, pod/seed retailers, oil wholesalers, oil retailers, and consumers. Cooperative societies are also involved in marketing farm products to hotels and institutions.
Marketing channel
- 1. Marketing channels for different farm products Dr. M. Umamageswari Assistant Professor (Agricultural Economics) JSA College of Agriculture & Technology (Affiliated to Tamil Nadu Agricultural University) Ma. Podaiyur, Tittagudi Tk. , Cuddalore District – 606 108
- 2. Marketing channel Marketing channel The chain of intermediaries through whom the various foodgrains pass from producers to consumers Alternative routes of product flows from producers to consumers – Kohl and Uhl
- 3. MARKET CHANNELS FOR FOOD GRAINS
- 4. SECONDARY WHOLESALER FAIR PRICE SHOP ROLLER FLOUR MILLER OR RICE MILLER OR DAL MILLERRETAILER PRODUCER GOVERNME NT AGNCY IMPORTS VILLAGE TRADER RETENTIO N BY PRODUCE R MARKTING COOPERATIVE PRIMARY WHOLESALER EXPORTS CONSUMER BAKERIES