Marketing Innovation: SVN Social Media Panel
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The document discusses how the web is transforming business by fostering new models and changing audience expectations, pushing for authenticity and real-time engagement. Organizations need to focus on meaningful participation and community involvement, utilizing storytelling and transparency to build relationships. The authors emphasize the importance of leadership in guiding communities and responding to their needs through effective use of web technologies.
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Marketing Innovation: SVN Social Media Panel
- 1. Marketing Innovation How the Web is Changing Business Jason Mogus, Michael Martin, Pam Chalout, & Andy Shalal
- 2. We Live in Times of Massive Systemic Change The Web & Networks are Creating New Models
- 3. Changing Audiences Citizens are over-marketed to. They aren’t listening. They expect more from our orgs. Faster. In real time. 24/7. They demand authenticity. They are waking up. Seeing interconnections. They seek meaning & involvement.
- 4. Social Mission Orgs Inspiring visions + passionate thought leaders. Authentic stories of action that you do every day to unlock + share. Customers who love you + want to help. Involved with a compelling movement. The world is looking for our leadership.
- 5. The Web Today & Tomorrow Emerging Web Traditional Web Conversations Self-organize Meaningful Participation Reach where they are
- 6. Hear people. Respond to community need. Build relationships. Match needs with means. Build community. Get out of the way. Tell real stories. Promote solutions. Be open & transparent. Ask for help. Meaningful involvement. Mass-mobilize response. Web Values storytelling connecting listening participation