Marketing Mix PowerPoint Presentation Slides
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The document provides a comprehensive overview of marketing strategies and insights, focusing on aspects such as market analysis, customer segmentation, and brand building. It highlights tools like SWOT and PESTEL analyses to assess market potential and competition, emphasizing the importance of adapting strategies to connect with customers effectively. Additionally, it discusses the significance of customer loyalty programs and value propositions in driving long-term growth and profitability.
Marketing Mix PowerPoint Presentation Slides
- 2. 2 Capture Marketing Insights This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Connect With Customers This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Build Strong Brands This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Shape the Market Offerings This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Deliver Value This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Communicate the Value This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Create Successful Long-term Growth This slide is 100% editable. Adapt it to your needs and capture your audience's attention. KPI’s and Dashboard This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Content
- 3. Capture Marketing Insights 3 Gathering Information & Scanning the Environment This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Conducting Marketing Research & Forecasting Demand This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 4. PESTEL Analysis Politics ▪ Government Policy ▪ Add Text Here ▪ Add Text Here Economics ▪ Growth Rates and Tax Policies ▪ Add Text here ▪ Add Text Here Society ▪ Population growth and Demographics ▪ Add Text here ▪ Add Text Here Technology ▪ Emerging Technologies ▪ Add Text here ▪ Add Text Here Environment ▪ Recycling and Waste Management Policies ▪ Add Text here ▪ Add Text Here Legislation ▪ Laws regarding consumer protection ▪ Add Text here ▪ Add Text Here P E S T E L This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 4
- 5. SWOT Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Strengths › What is the USP of Business? › How are you better than competitor? › Add Text here Weaknesses › What sort of skills require to work on? › What are the require resources? › Add Text here Threats › What are our Competitors doing that we are not? › Are there any government regulations that could hamper our business? › Add your text here Opportunities › Are there any untouched potential market areas? › Add Text here 5
- 6. Global Market Potential Graphical Format USA Brazil Russia Australia Africa This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Size In Billion Growth Size In% USA $200 10% Brazil $250 8% Africa $305 5.2% Australia $500 15% Russia $420 20% 6
- 7. Global Market Potential Tabular Format Region Market Analysis 2014 2015 2016 2017 2018 CAGR (2014 - 2018) Europe Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx Asia Pacific Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx North America Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx Middle East & Africa Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx Latin America Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx Total Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 7
- 8. 8 AddyourKeySummaryHere Survey Result 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. AddyourKeytakeawaysfromthisslide Market Survey Insights
- 9. Market Opportunity Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Opportunity AnalysisAre benefits better than competitors? Is it profitable? Possess resources to deliver benefits? Can target markets be reached with cost effective media & trade channels? Can benefit convince target markets? › To evaluate opportunities › To determine attractiveness & probability of success 9
- 10. Connect With Customers 10 Creating Customer Value and Loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Analyzing Consumer Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Analysing Business Markets This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Identifying Market Segments & Targets This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 11. Creating Customer Value This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › Research The Marketplace, Customer Needs And Wants › Manage Marketing Information And Customer Data › Text Here › Text Here › Select Customers To Serve: Segmentation And Targeting › Design A Value Proposition: Differentiation And Positioning › Text Here › Text Here › Product (Or Service) Design And Building Strong Brands › Pricing And Making Attractive › Place (Distribution): Making Available › Promotion: Communicate Customer Value › Text Here › Text Here › CRM: Building Strong Relations With Target Customers › PRM: Building Strong Relations With Marketing Partners › Text Here › Text Here › Create Customers Satisfaction And Delight › Capture Customers Lifetime Value › Increase Market Share And Share Of Customers › Text Here › Text Here Capture Value From Customers and Build Customer Relationship Capture Value From Customers in Return Build Profitable Relationships And Create Delight 04 Capture Value From Customers To Create Profit And Customer Equity 05 Understand The Marketplace, Customer Needs And Wants 01 Design A Customer Driven Marketing Strategy 02 Construct An Integrated Marketing Programme 03 11
- 12. Description Earn Points and Redeem for Rewards Receive Cashback relative to their transaction spend Rewards for Privilege Member Only Advantages Flexible and offers control Easy to manage Most Profitable (for elite members only) Disadvantages Add your text here Add your text here Add your text here Typical offers Add your text here Add your text here Add your text here Sample Programs Add your text here Add your text here Add your text here Your text here Add your text here Add your text here Add your text here Creating Customer Loyalty Loyalty Programs Bonus Points Rebate Program Recognition Program Titles This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 12
- 13. 13 Customer Purchase Stages › Online EOB (PDF) › Enter Ratings / Reviews › Net Promoter Score / Surveys Post - Purchase 04 › Out - Of – Pocket Cost Share › Financing › Care Setting Preference › Location › View Ratings / Reviews › Quality / Outcomes Scores Active Evaluation 02 › Incentives › Seasonal Promotions › Online Catalog With Known Prices › Benefits-integrated Guided Search › Care Management Notifications/Alerts Initial Consideration 01 › Shopping Cart With Check – Out › Oder Management / Concierge Service › Order Modifications › Merchant Processing (Consumer Payment) › EFT (Health Plan Payment) Closure 03 It explains the buying behavior, define the prime factors to increase the market acceptance This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 14. Moderating Effect on Consumer Decision Making Text Here Millennials Gen X 33-49 Baby Boomers 50-68 Matures 69+ 14-18 19-25 26-32 Recommendations From A Friend / Family 66% 77% 65% 95% 76% 73% SMS / Text Message Ad 57% 5% 35% 25% 57% 55% Video Game Advertising 86% 53% 60% 60% 66% 16% Online Review By Someone You Do Not Know 36% 44% 80% 55% 38% 30% An Endorsement From An Online Personality 58% 23% 23% 23% 58% 85% Television Ads 47% 8% 18% 18% 22% 22% An Endorsement From An Celebrity 17% 21% 62% 21% 17% 14% Recommendation From Within Your Social Media Circle 32% 9% 48% 29% 12% 20% Ads Delivered Through Social Media Platforms 58% 78% 28% 78% 8% 30% 1 2 3 4 5 6 7 8 9 10 Low Impact High Impact This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 70% 60% 50% 48% 40% 35% 30% 20% 25% 14
- 15. Medium that Influence Purchase Decision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Stage 01 Initial Consideration Set Stage 02 Active Evaluation Stage 03 Moment Of Purchase In Mature Markets In Developing Markets 15 52 75 0 10 20 30 40 50 60 70 80 90 100 Advertising Previous Usage Word of Mouth 20 28 32 0 10 20 30 40 50 60 70 80 90 100 Previous Usage Advertising Word of Mouth 8 46 30 0 10 20 30 40 50 60 70 80 90 100 Word of Mouth Shopping Internet Information 18 32 85 0 10 20 30 40 50 60 70 80 90 100 Word of Mouth Shopping Internet Information 25 35 40 0 10 20 30 40 50 60 70 80 90 100 Previous Usage Advertising Word of Mouth 20 50 70 0 10 20 30 40 50 60 70 80 90 100 Previous Usage Advertising Word of Mouth 15
- 16. Analysing Business Situation Funds Available This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Service Available This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Major Competitors This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Trend This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target User This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Size This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 16
- 17. Consumer Market Segmentation Geographic › Region – Text Here › Country - Text Here › Population - Text Here › Climate - Text Here › Language - Text Here Demographic › Age - Text Here › Gender - Text Here › Ethnicity - Text Here › Nationality - Text Here › Occupation - Text Here › Income - Text Here › Family Size - Text Here Behavioral › Lifestyle – Text Here › Personality - Text Here › Values -Text Here › Interest - Text Here Psychographic › Brand Loyalty - Text Here › Benefits Sought - Text Here › User Status - Text Here › Usage Rates - Text Here › Occasion - Text Here › Readiness to Buy - Text Here Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements 17
- 18. Business Market Segmentation Situational Factors › Urgency -Text Here › Specific Application -Text Here › Size of Order - Text Here Purchasing Approaches › Purchasing Function -Text Here › Power Structure - Text Here › Nature of Existing Capabilities - Text Here Operating Variable › Technology - Text Here › User/ Non User Status -Text Here › Customer Capabilities -Text Here Demographics › Industry - Text Here › Company Size - Text Here › Location - Text Here Personal Characteristics › Buyer Seller Similarity -Text Here › Attitude towards Risk -Text Here › Loyalty -Text Here Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements 18
- 19. International Market Segmentation Geographic › Region - Text Here › Country - Text Here › Population - Text Here › Climate - Text Here › Language - Text Here Economic › Occupation - Text Here › Income - Text Here › Nationality - Text Here Political-Legal › Country - Text Here › Interest - Text Here Cultural › Lifestyle - Text Here › Beliefs - Text Here › Social Groups - Text Here › Ethnicity - Text Here › Values - Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements 19
- 20. Build Strong Brands Creating Customer Value and Loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Analyzing Consumer Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Analysing Business Markets This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Identifying Market Segments & Targets This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 20 BRAND
- 21. Create Brand EquityCategory Brand Equity Brand Loyalty Brand Awareness Perceived Quality Brand Associations Other Proprietary Assets Future Performance Indicators / Effects This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 21 › Reduce marketing costs › Trade Leverage › Familiarity – linking › Signal of substance / commitment › Reason to buy › Price › Channel member interest › Differentiating / Positioning › Reason to buy › Create positive attitude / feelings › Competitive advantage Provides value to customers by enhancing customer’s: › Confidence in the purchase decision › Use satisfaction Provides value to firm by enhancing: › Brand Loyalty › Prices/ Margins › Brand extensions › Competitive advantage The purpose of the slide is to provide a framework of value
- 22. Crafting Brand Positioning What the product does for me ? How I would describe the product ? How the brand makes me feel ? How the brand makes me look ? Brand Personality Symbols FactsText Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. You can decide on the basis of below mentioned parameters how you want to position the brand in the minds of the target audience 22
- 23. Brand Positioning Framework What Customers Want What you have to offer What competition has to give Competitor Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Ideal Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Don’t even think about this This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 23
- 24. Differentiation Write your strategy based on product differentiation Comprehensive Cost Leadership Write your strategy based cost leadership Focus on Priorities Mention your key focus areas Superior Quality Moderate Prices Customer Value Develop Strategic Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 24
- 25. Competitive Analysis 1/1 Company & Product Target Customers Key Benefits Price Value Proposition Quality Conscious Consumers of Chicken Tenderness 10% Premium Safety-conscious Upscale Families Durability & Safety 20% Premium Convenience-minded Pizza Lovers Delivery Speed & Good Quality 15% Premium Good Pizza Delivered Promptly At Your Doorstep With Moderate Prices This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements 25
- 26. Market Competitiveness- Ratings Ratings Key Success Factors Own Competitor 1 Competitor 2 Competitor 3 Financial Position Advertising Market Share Brand Image Customer Loyalty Product Range Distribution Price Competition Geographical Expansion This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 26
- 27. Market Competitiveness- Score This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 27 Own Competitor 1 Competitor 2 Competitor 3 Key Success Factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score Financial Position 0.8 3 0.32 4 0.28 3 0.24 Advertising 0.12 4 0.63 5 0.32 2 0.36 Market Share 0.12 5 0.96 3 0.45 1 0.48 Brand Image 0.10 3 0.45 1 0.15 3 .012 Customer Loyalty 0.12 5 1.23 4 0.63 3 0.36 Product Range 0.08 4 4.36 3 1.30 2 0.20 Distribution 0.10 4 0.00 3 2.30 4 0.28 Price Competition 0.08 4 5.01 2 0.40 5 2.80 Geographical Expansion 0.10 4 1.06 2 0.9 1 1.56 Total Score 1 6.45 10 4.05
- 28. Shape the Market Offerings 28 Setting Product Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designing & Managing Services This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Developing Pricing Strategies & Program This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 29. Setting Product Strategy 1/4 01 02 03 04 › Mention your Key strategies / comments here › Text Here › Text Here › Text Here Key Attributes of your product / solution › Mention your Key strategies / comments here › Text Here › Text Here › Text Here Market Position › Mention your Key strategies / comments here › Text Here › Text Here › Text Here Business Model › Mention your Key strategies / comments here › Text Here › Text Here › Text Here Price Positioning 29
- 30. CustomersChannelsAudience Value Proposition & Key Message for Why Should they Adopt it? Setting Product Strategy 3/4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30
- 31. 31 External Activities Your text here Tools for Customers Your text here Tools for Internal Audience Your text here How & Where should it be done? Setting Product Strategy 4/4
- 32. Designing & Managing Services 1/2 Survival This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Maximum Current Profit This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Maximum Market Share This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product-Quality Leadership This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Maximum Market Skimming This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Rational Behind Choosing the Objective 32
- 33. Designing & Managing Services 2/2 Contribution Pricing Penetration Pricing Cost-plus Pricing Predatory Pricing Psychological PricingCompetitor Pricing Loss Leader Value Pricing Market Skimming This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 33
- 34. Enter the “Name of Strategy here › Write your comments here stating the reason behind selecting this particular strategy 01 Strategy for Introducing this price › Enter your key strategy here i.e. which geography you are planning to introduce the price first 02 Developing Pricing Strategies and Programs 1/4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 34
- 35. Developing Pricing Strategies and Programs 2/4 Basic Pro Advanced Business Platinum $10 Per month › Your Text Here › Your Text Here › Your Text Here $10 Per month › Your Text Here › Your Text Here › Your Text Here $30 Per month › Your Text Here › Your Text Here › Your Text Here $40 Per month › Your Text Here › Your Text Here › Your Text Here $50 Per month › Your Text Here › Your Text Here › Your Text Here 35This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 36. Developing Pricing Strategies and Programs 3/4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mega Plan 50s per month Unlimited Bandwidth No Maximum File Size 5 GHZ CPU 4 GB Memory Get Mega Plan Private Plan 10s per month 1 GB Bandwidth 10 MB Max File Size 3 GHZ CPU 256 MB Memory Get Private Plan Business Plan 10 GB Bandwidth 20s per month 50 MB Max File Size 5 GHZ CPU 1024 MB Memory Get Business Plan 36
- 37. Basic Placeholder Description Placeholder Text Text $9.90 Subscribe Premium Placeholder Description Placeholder Text Text $9.90 Subscribe Developing Pricing Strategies and Programs 4/4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 37
- 38. Deliver Value 38 Manage Channel Partner This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Managing Retailing, Wholesaling, & Logistics This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 39. Manage Channel Partner 1/3 Face-to-Face & WebEx Training Prepare advanced, hands on training program & deliver it live via WebEx Training & it includes the following: Point A Point B Point C Channel Flash Email Newsletter To Provide recent news on promotions, incentives, sales tools & more. Add other details as well like person who is accountable for implementing, timelines etc Video Library When it is to be launched All Trainings, instructed guide & announcements will be available on (mention platform name) 39
- 40. Manage Channel Partner 2/3 Mention Key Comments Name 2 Mention Key Comments Name 1 Mention Key Comments Name 3 Mention Key Comments Name 2 Mention Key Comments Name 1 Mention Key Comments Name 3 Tier 1 Channel Partners Tier 2 Channel Partners This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 40
- 41. Manage Channel Partner 3/3 Sr. No. Product / Service Pricing Pricing Rational 1 Product 1 Text Here _ 2 Product 2 _ Text Here 3 Product 3 Text Here _ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 41
- 42. Managing Retailing, Wholesaling, & Logistics 1/2 Supply Chain Management Information Flow Physical Flow Purchasing & Supply Management Materials Management Physical Distribution Management Logistics Second Tier Supplier First Tier Supplier First Tier Customer Second Tier Customer Supply Side Demand Side End Customer Supply Manufacturing Distribution & Warehousing Retail Consumer 42This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 43. Managing Retailing, Wholesaling, & Logistics 2/2 The 5 Major Segment That Are Analyzed In The First Stage Are As FollowsComplete Previous Expenditure Records & Volumes Expenditure Divided by Items & Sub Items Expenditure by the Supplier Expenditure by Division, Department or User Future Demand Projections or Budgets 43
- 44. Communicate the Value 44 Designing & Managing Integrated Marketing Communications This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing Reach by Channels This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 45. Designing and Managing Integrated Marketing Communications Print Ads Online Advertising Trade Fairs Direct Mail Referrals Canvassing Tele Marketing 45This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 46. Marketing Reach by Channels (1/2) Social Media SEO Blogs Email PPC Affiliates Events Print Ads Sponsorships Radio OnlineMarketing OfflineMarketing Target Audience This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have listed down a few ways through which you can acquire customers, you can choose any basis of your requirements 46
- 47. Marketing Reach by Channels (2/2) 47 11% 24% 30% 18% 10% 7% Current Year’s Acquisition Sources Online Media This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Emails This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Tele Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Trade Fairs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Referrals This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Print Ads This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 48. Create Successful Long - Term Growth 48 Introducing New Market Offerings This slide is 100% editable. Adapt it to your needs and capture your audience's attention. New Product Detailed Overview This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Tapping into Global Markets This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 49. 49 Introducing New Market Offerings - Product Introduction Idea › Explain the product idea in brief: e.g. to lock & unlock door from your smartphone › Text Here Product Details › Explain the product idea in detail for e.g. Requirement of the product › Technology used › Benefits This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 50. Profitability Analysis ▪ Expected Profitability (Magnitude ; E. G. NPV ) ▪ Return(e.g. IRR) ▪ Payback Period ▪ Low Cost And Fast To Do 01 Technical Feasibility ▪ Technical Gap ▪ Complexity ▪ Technical Uncertainty 02 Synergies ▪ Market Synergies ▪ Technological Synergies ▪ Manufacturing/Processing Synergies 03 Strategic ▪ Degree To Which Project Aligns With Business Strategy ▪ Strategic Importance 04 Product Advantage ▪ Unique Benefits ▪ Meets Customer Needs Better ▪ Value For Money 05 Market Attractiveness ▪ Market Size ▪ Market Growth ▪ Competitive Situation 06 New Product Detailed Overview This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 50
- 51. Tapping into Global Markets North America This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 20% South America This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30% Australia This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 15% Asia This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 35% Sales Sales Sales Sales 51
- 53. Marketing Management Dashboard 1/5 80 40 50 20 0 10 20 30 40 50 60 70 80 90 Category 4 Category 3 Category 2 Category 1 CPA by Campaign – Last 12 Weeks 45% 24% 20% 11% 0 20 40 60 80 100 Daily Impressions by Campaign – Last 12 Weeks 586 Total Impressions 2580 Total Click 147 Cost Per Acquisition 250 Total Acquisitions Total Spend vs Total Budget of 105.00$ 70% Campaign 1 vs Budget of 25.000$ 30% Campaign 3 vs Budget of 50.000$ 80% Campaign 2 vs Budget of 30.000$ 60% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01 Product 01 Product 01 Product 01 53
- 54. Marketing Management Dashboard 2/5 100 300 500 700 900 1100 1300 10-May 11-May 12-May 13-May 14-May 15-May 16-May 17-May 18-May Clicks Vs Conversion (2018) Clicks Conversions $0 $20 $40 Campaign 1 Campaign 2 Campaign 3 Campaign 4 Cost Per Conversion Per Campaign 30 50 20 70 Campaign 1 Campaign 2 Campaign 3 Campaign 4 Conversion Per Campaign Campaign Performance (Today) $2125 Total Spend $200 10 Conversions 20 Cost Per Conversion $30.36 $30 Conversion Rate 5% CTR 2% 2% Cost Per Conversion $40.5 $25 Average CTR 12.36% 10% $5200 Total Spend $3200 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 54
- 55. Marketing Management Dashboard 3/5 0 1 2 3 4 5 6 7 0 1 2 3 4 5 6 7 8 9 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Revenue & Sales – Last 12 months (2018) Amount Product 30 20 20 30 Customers By Region 0 10 20 30 40 50 60 0 5 10 15 20 25 30 35 40 45 50 New Customer Signups 20% 15% 5% 20% 20% 10% 10% Sales By Product Category 200 Active Customers 10.362 Solid Units 4.560 Total Revenue 2.563 Net Profit This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01 Product 02 Product 03 Product 04 Product 05 Product 06 Product 07 55
- 56. Marketing Management Dashboard 4/5 0 10 20 30 40 50 w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15 Visits By Week Of Year 0 1 2 3 4 w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15 Bounce Rate By Week Of Year 45% 25% 20% 10% Direct DisplayOrganic Paid Traffic Sources 2% 5% 3% 4% 0 5 10 Category 1 Category 2 Category 3 Category 4 Visitors By User Type 8% 12% 20% 0% 5% 10% 15% 20% 25% Direct Paid Serach Organic Top 3 Channels By Conversion 8% 12% 20% 0% 5% 10% 15% 20% 25% Direct Paid Search Organic Top 3 Campaigns By Conversion 8% 12% 20% 0% 5% 10% 15% 20% 25% Direct Paid Search Organic Top 3 Pages By Conversion 1.029.973 Visits 35 Sec Avg Session Duration 2,6 Pages Per Visit 30% Bounce Rate 1.53.258 Page Views 30% Goal Conversion This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 56
- 57. Marketing Management Dashboard 5/5 ROI Per Marketing Channel 0 20 40 60 80 100 120 Co. 1 Co. 2 Co. 3 Co. 4 Co. 5 Co. 6 Co. 7 Co. 8 Co. 9 Co. 10 Co. 11 Co. 12 Co. 13 Daily Marketing Spend Last 30 days Spend 2.569 Revenue 8.361 ROI 320% Display 30% Organic 60% Paid 40% Referral 80% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 57
- 58. Marketing Management KPI Metrics 1/2 Business Objectives KPI 1 KPI 2 KPI 3 KPI 4 KPI 5 Awareness Social Community Growth Share of Influencer’ Voice Volume Per Conversation & Reach Ratio of Positive , Negative & Neutral Sentiment Traffic to Product Pages Engagement Percent of Community Interacting With Content Interaction Per Followers Content Vitality & Velocity “ Likes”, Re-tweets, Shares, Mentions, Etc. Campaign #Hashtag Use Lead Generation Cost Per Lead From Social Channel Social Media‘s Assist in Purchase Path Qualified Sales Leads From Social Reach Within Target Audience # of White Paper Downloads Demand Gen / Conversion Direct Attribution- Revenue & Trial Downloads Through Tracked Links Cost Per Acquisition Conversion Rates & Average Order Value From Social Channels Revenue Attribution For Key Influencers On-site Product Review Influences on Conversion Rates Customer Support Cost Savings (Call Deflection) Avg. Time to Issue Resolution Change in Sentients Around Support Issue Number of Issues Resolved Issue Resolution Rate Per Agent Advocacy Number of Active Advocates Share of Influence Percent of Brand Communication Driven By Advocates Influence Score & Reach of Advocates Revenue Attributable to Advocates Product Innovation Number of Product Ideas Submitted Number of Ideas Included in Product Developing Number of Bugs Reported & Fixed Size of Community Providing Product Feedback Engagement Rates in Product Forums This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 58
- 59. Marketing Management KPI Metrics 2/2 KPI Activities Metrics Calculation Trend Indication Demand Generation Direct & Indirect Indications At Event, Trade Show, on-line Subscription, Document Downloads, Advertising Etc. Cost Per Lead; Cost Per Sales Appointment; Response Rate Number of Lead/Sales Appts/ Responses Divided By Marketing Investment in Lead Generation Programmes Declining Ratios ,May Indicates Ineffective Marketing Activities. Determine Efficiency By Correlating Lead Generation to New Client Acquisition Results New Client Acquisition RFP & Collateral Marketing Material, Targeted Advertising, Strategic Investment Tactics Marketing’s Contribution to the Cost of Acquisition (Marketing’s Cost to Support Client Retention Divided By Total Retention Budget Comprising Contributions From Marketing & Other Departments) Multiplied By Present Value of New Business over 12 Months Increasing Result May Indicate That Marketing Activities Are Costly Increasing Budget Can Be Justified If Retention of Clients Are High. If Not, Identify Alternative Marketing Tactics- Digital Vs Print Formats For Collateral & Advertising. Profitability & Retention Of Current Clients On-going Communication, Special Promotion Marketing’s Contribution to Retention (Marketing’s Cost to Support Client Retention Divided By Total Retention Budget Comprising Contributions From Marketing & Other Departments) Multiplied By Client Revenues, Less Gross Margin & Lost Revenues Form Clients Who Were Not Retained Over A 12 Month Period Increasing Result May Indicate That Marketing Activities Are Costly. It May Be Worth The Investment For Highly Profitable Clients. Consider Segmenting Clients According to Potential For New Business & Long-term Profits & Allocates Budgets Accordingly. 59This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 60. 4 3 567 8 9 It’s Coffee Time This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 60
- 61. Marketing Mix Icons Slide BRAND 61
- 62. Marketing Mix Icons Slide Contd… 62
- 64. Our Mission Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goals This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 64
- 65. Meet Our Team This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation 65
- 66. Our Goal Goal 01 Goal 02 Goal 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 66
- 67. Financial Minimum 45% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Medium 65% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Maximum 85% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 67
- 68. Bulb or idea 01 02 03 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 68
- 69. 69 01 02 03 04 Your Text Here Magnifying Glass • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention • This slide is 100% editable. Adapt it to your needs and capture your audience's attention • This slide is 100% editable. Adapt it to your needs and capture your audience's attention
- 70. Comparison WomenMen 45% 75% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 70
- 71. Pie chart 71 25 25 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 72. Bar Graph 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2016 2017 2018 Product 02Product 01 Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 72
- 73. Clustered Column - Line 0% 100% 200% 300% 400% 500% 600% FY 01 FY 02 FY 03 FY 04 InPercentage This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 73
- 74. Thanks for Watching! Address: # street number, city, state Contact Numbers: 0123456789 Email Address: emailaddress123@gmail.com 74