Marketing Operations | SlideShare | Accenture
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This document discusses capabilities for building future-ready operations including making marketing hyper-personalized, scalable, and seamless through omnichannel data aggregation and AI/ML powered insights. It provides key capabilities in areas like content services, digital marketing, and media growth services that can increase productivity, conversions, and efficiency while reducing costs. The overall goal is to leverage data and technology to amplify content, build customer relationships, and optimize media performance.
Marketing Operations | SlideShare | Accenture
- 2. Building Future Ready Operations is all about making your marketing hyper-personalized, scalable and seamless. How we do it
- 3. • Omni-channel data aggregation & normalization • AI & ML powered, predictive, actionable insights & analytics • Trusted use of customer data • Activation from days, to minutes – with automated testing, QA & analytics tools • Agency & Partner orchestration The foundations of all marketing activation. Data and technology Key capabilities 25% Increase in productivity 37% Rise in lead conversions 52% Increase in operational efficiency $100M Cost savings in over 5 years
- 4. Next generation content services • Content conceptualization • Scaled content creation teams and Studios • Next generation content creation for the Metaverse and beyond • Multi-channel dynamic content production • Content localization and distribution • Content strategy, tagging & taxonomy • Content management and measurement • Scaled content analytics, testing and optimization Amplify the power of content to drive personalized, relevant and authentic experiences. Key capabilities 35% Increase in productivity 30% Rise in lead conversions 60% Increase in operational efficiency Cost savings in over 5 years 50%
- 5. Digital marketing services & customer engagement • Omni-channel personalization, at scale • Customer & visitor scoring, profiling, and journey analysis • Data-driven campaign planning, set-up, and activation • Lead generation, scoring, and nurturing • Inform new product and service strategy & design Leveraging signals, understanding behaviors, and building deeper, meaningful customer relationships. Key capabilities 45% Reduction in speed to market 40% Increase in NPS 82% Increase in engagement Increase in leads generated 60%
- 6. Media Growth Services • Target audience planning, activation and channel optimization • Channel performance analytics and custom attribution modelling • Budget deployment, tracking, optimization and reconciliation • Real-time dynamic content creation and deployment • Fraud prevention, ad verification, viewability and brand safety governance Seamless execution, optimization and measurement. Key capabilities 37% Rise in digital leads 40% Increase in NPS 15% Increase in new-to- brand purchasers Increase in delivery rates 25%