Marketing project 2011 12
- 1. MARKETING PROJECT: You are members from a company launching an innovative product willing to find a gap in the market. At least one of your members is from the creative and media agency responsible for your ad campaign. - The presentation should include: o An introduction of your company (background, information on domestic/international sales, prospective, etc). o Presentation of the innovative product. What are the features which make it possible for the product to become a successful article/service. o Short summary of the initial brainstorming and how you reached the final conclusion. o How you analysed feasibility of your project. Chosen market research (different kind of surveys and statistics). o A sample of the press release. o Giveaways you offered. o Business socializing acts taken place (including trade fairs). o A summary of the marketing plan (sales projections and costs, economic climate, implementation, objectives, results from last year, etc). The marketing mix (product, pricing models, place, promotion). o A summary of the ad campaign. This should include: Creative agency: analysing the concurrence, the target market, development of the concept, different versions of the ad, final decisions, etc. Media agency: analysing audience charts, finding the most suitable media to work with, budgets, how to distribute the ad, controlling emission, etc. Presentation of the ad, logo and its catchy slogan (explaining how you followed the AIDA model; comments on the message of the slogan).