Marketing Slideshow 2
- 1. MARKETING Marissa Doria Block 3
- 3. Companies Top Products Microsoft: Microsoft Streets & Trips, Windows TweakUI and Verdana Font Starbucks: Espresso Machine Apple: Apple Newton and Apple Lisa General Electric: Home appliances IBM: Notebooks
- 4. Product Planning Process Idea Development Idea Screening Strategy Development Production and Financial Planning Limited Production and Test Marketing Full-Scale Production
- 5. Company Services Microsoft—Share point online services to the world Great Clips— Haircut Shampoo Style: Regular/Long/Formal Bang Trim/Neck Trim/Beard Trim Perm, Shampoo, Haircut & Style: Partial/Regular/Long Conditioning Treatment Gift Cards – Make getting haircuts Geek Squad—available 24/7 for all of your computer repair or other technology needs Papa John’s Pizza—take-out and delivery pizza restaurant chain in the United States Remaxx—Commercial real estate services
- 6. Factors that come into play when deciding what a product should be priced at Supply and Demand Uniqueness Age Season Complexity Convenience Durability
- 7. Channel Members Businesses that take part in a channel of distribution Examples of Channel Members in the selling of Fruit at Grocery Stores: Retailers, Wholesale, Producers and major markets