Marketing Strategy for New Android App
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This document outlines a marketing plan for an augmented reality shopping app designed to enhance online shopping experiences for buying home decor items. The app features virtual trials for furniture and other decorations, allowing users to customize products and receive personalized recommendations based on their room aesthetics. It aims to mediate between diverse sellers and buyers, providing a reliable platform that merges technology with a transparent shopping experience.
Marketing Strategy for New Android App
- 1. ASPECT THE AUGMENTED SHOPPING EXPERIENCE Marketing Plan For New Android App By Shubhra Deshpande
- 4. |Perfectly fit in our houses| |Comfortable| |Suited in the overall theme| |Durable| |Reasonably Costed| But What If We Can Try Them At Our House Customise Them and Then Buy
- 5. ASPECT â—Ź Online Shopping Platform â—Ź Compare products of different sellers at one place â—Ź Take a virtual trial of different 3D models of home decorating items with your phone â—Ź Wide range of Items like furniture, wall paint, electrical appliances â—Ź Augmented Reality Interface â—Ź get the best personalized recommendations based on the overall look of the room. Here Introducing An augmented reality shopping experience in mobile app that provides you A Virtual Trial Room
- 6. You can Try, Customize size, Shape, Colours of the 3D model decor You can Try, Customize JUST BY DIRECTING YOUR MOBILE CAMERA TO THE VOID PLACE FOR THAT ITEM â—Ź Mobile camera superimposes the selected 3D model with the background â—Ź Customization with simple tap or magnification gestures
- 7. Get Rid Of Manual Efforts to go through entire catalog Personalized recommendations with reference to overall look of your room Direct your camera to area under decoration Select item names and price range System will recommend you best suited items according to overall theme of room
- 8. It aims for and shopping experience and accommodate more in shopping than usual brick and mortar model.
- 10. COMPANY OVERVIEW
- 11. ● Customer at the center ● Experience of high end technologies like Augmented Reality and Data Analysis ● Transparent user experience with excellent user interface ● Customization ● App doesn’t own any item but is a mediator Diverse Sellers Reliable Platform Easy and Enjoyable Interface |Diverse Sellers | |Reliable Platform | | Easy and Enjoyable Interface|
- 12. Strategic Assets â—Ź Sellers which will deploy their products on App with 3D models â—Ź Advertisement and Recommendation cell â—Ź Designers & product builder â—Ź Online Shopping Partners â—Ź Social Media Partner
- 13. Current Product Line And The Offerings Product Lines â—Ź Furniture â—Ź Flood Decoration â—Ź Wall Decoration â—Ź Paints Offerings â—Ź Efficient and attractive showcase for sellers â—Ź Easy and engaging interface for buyers â—Ź All sellers at one platform â—Ź Personalized and professional recommendations â—Ź Customization facility
- 14. Positioning The app positions itself as a mediator for smooth enjoyable and trustworthy online shopping platform that will be providing reliable 3D designs to consumers so that they can try variety of products before an actual purchase whereas for providers this app will boost online sell and also accommodate more transparency in shopping than usual brick and mortar model.
- 15. MARKET OVERVIEW
- 16. Target Consumers BUYERS Under segments â—Ź All economic classes especially upper middle class and high class â—Ź Online shoppers â—Ź Urban & rural â—Ź Demographic factors â—Ź Behavioral Habits SELLERS Under segments â—Ź Online sellers in domains of home decorators â—Ź services and users â—Ź Risk taking â—Ź branding
- 17. Competitor analysis Company Augmented Furnitures Ikea Houzz Product Furniture produced by their own Furniture from IKEA catalog Home decorating items from own production Average Premium version Price 350$
- 18. OPPORTUNITIES â—Ź Compatibility with future â—Ź Transparent shopping experience â—Ź Reduced risk of order cancellation â—Ź a systemized and reliable automated recommender system â—Ź rid of static shade cards, try colours and patterns directly â—Ź imagine the canvas better to explain the designs to your clients. â—Ź
- 19. THREATS And challenges â—Ź High investment on technology â—Ź Authentified seller â—Ź Cut throat Competition â—Ź Making people realize the need of this app â—Ź Managing huge target segments
- 20. TARGET CONSUMERS
- 21. SELLERS Online sellers in domains of home decorators With need of showcase -Demographic : Company, size, location Personal characteristics : Risk taking, discount schemes, branding BUYERS All economic classes especially upper middle class and high class Online shoppers Geographic segment : Urban & rural Demographic segment : Age, income and socio economical status Behavioral segment : Attitude, Use DESIGNERS
- 22. 3. GOAL OF THREE YEARS
- 23. GOAL
- 24. 4.STRATEGY
- 25. Target Market
- 26. Consumer Needs & Wants Buyer’s ● Try different sizes, shapes and colours of home decorating items at places where consumer will actually place them. ● a systemized and reliable automated recommender system which will reduce manual labour of going through entire catalog of items from various sellers ● Less investment in thinking or imagining while shopping such items. ● Easy Visualization ● Customized products ● Product designer & interior decorators will need this app to imagine the canvas better to explain the designs to their clients.
- 27. Consumer Needs & Wants Sellers ● Showcase the item in attractive and efficient way ● Reduce risk of damage by providing virtual trials ● Build customer’s trust and satisfaction ● Increase online shopping to get maximum margin
- 28. Consumer Analysis â—Ź Online Shoppers â—Ź Preferring CoD for lack of reliability â—Ź Preferring low cost over branding â—Ź Want environment to compare different sellers for product, designs and prices
- 29. Collaborations â—Ź Suppliers â—Ź Channel Manager â—Ź Developers and Designers â—Ź Communication manager
- 30. SUPPLIERS COMMUNICATION MANAGER & CHANNEL MANAGER DESIGN & DEVELOPERS â—Ź Different Sellers â—Ź 3D Model Builders â—Ź Environment Provider for AR â—Ź Shopping Platform Providers â—Ź Mobile App Store like Google Play Store, Apple Store â—Ź Google Adsense â—Ź Social Media Communicators like Facebook, Instagram, Twitter â—Ź Constant Support for Recommendation Feature â—Ź Skilled Augmented Reality Developers â—Ź Updates for Customization Feature
- 31. â—Ź Authenticate Sellers â—Ź Reliable Shopping Experience â—Ź Attract Users â—Ź Payments through Ads â—Ź Deployment â—Ź Marketing â—Ź Consistent System â—Ź Smooth Working â—Ź Enriched User Experience
- 32. Strategic Building Units App Development Team Develop cross platform app Design Development Team Design Flat UI with attractive designs Augment Development Team Develop precised 3D models and implement them Supplier Management Team Manage seller’s and product’s profiles Business Management Team Manage revenue generating elements Marketing Team Market and establish app Data Analytic Team Track progress and suggest changes accordingly Consumer Care Team Take care of smooth consumer experience
- 33. Stakeholders â—Ź Investors â—Ź Suppliers â—Ź Consumers â—Ź Sellers â—Ź Designers
- 34. Aspect POINT OF PARITY â—Ź Technology: AR, Computer Vision and Image Processing â—Ź Targeted segment of online shoppers
- 35. Aspect POINT OF DIFFERENCE â—Ź Recommendation System â—Ź App will not own any of the products but will act as just a mediator reducing the fixed capital investment â—Ź An unified platform to showcase products from different sellers â—Ź Complete solution for house unlike other apps which are limited to specific product line â—Ź Values that stress on reliability and authenticity will be PoD for this App.
- 36. 5. TACTICS
- 37. PRODUCT
- 38. FREE VERSION For products in the shopping list and the linked products. Interrupted with ads. The feature will demand you to take a tour of the room and suggest the best possible decorating item in the mentioned range and type. unlocked with suggesting app to friends. ( only few products will be unlocked in this feature for free ) You will get a comparison of prices and quality stars ( rated by users ) for the same item from different providers. User will be able to select the desired design and size accordingly and directly send the data to provider or shop from the website.
- 39. PREMIUM VERSION This feature will allow user to customize product with 3D product sketchbook where user can customize size, shape, colours and types of product and get in a direct contact with dealer for creating it. User can record their trials for different versions of same products with free cloud space, even can share or edit them. for complete home solutions, for all items with no interruption. Discount on home delivery and settling charges, flat discount on first premium purchase.
- 40. BRAND
- 41. NAME & SLOGAN ASPECT “ Gets Your Product To Your Room “ MEANING Aspect means “view” Aspect allows you to view the selected product in your room, making your house a virtual trial room with a mobile phone. Aspect changes the way you shop ATTRIBUTES Reliability Quality Transparency Innovation
- 42. PRICE
- 43. We Considered While Setting Price
- 44. Premium Version For Buyers & Sellers ● 150$ buyer’s Premium version ● 300$ for seller’s Premium version ● 450$ onwards Seller’s Super Premium Version
- 45. 6.IMPLEMENTATION
- 46. PROCESS With Agile Methodology App Development Approaching Investors Approaching Sellers Pre Launch Marketing Deploy Marketing
- 47. PROMOTION â—Ź Using AR for Branding â—Ź Direct Marketing to product designers, architects and interior decorator â—Ź Conducting online competitions like fit_in_home Competition â—Ź Use Local Sellers for Recommending app to consumers with proving them mutual benefits
- 48. DISCLAIMER CREATED BY SHUBHRA DESHPANDE DURING THE MARKETING INTERNSHIP UNDER THE GUIDANCE OF PROF. SAMEER MATHUR, IIM LUCKNOW