Marketing technology options
- 2. Objectives Web Site Overhaul Facebook Fan Page You Tube Twitter Customer Relationship Management (CRM) Email Marketing
- 3. FCRV Web Site Overhaul Word Press Easy to add new pages, menus, events Inexpensive to purchase a nice theme ($50) 1000s of free plugins to add functionality with no programming, such as mobile view, event calendar, and document management 1000s of free widgets to add to pages with no programming
- 4. Phase I Implement Word Press (create database and site on server) Migrate existing site content over Re-organize pages and information Select and purchase a theme Enhance graphics and logos Secure online membership join/renew
- 5. Phase II Electronic forms (pdf fillable) Electronic payment for other events Campvention and Retiree Rally Maybe Regional Rallies? Electronic donations for National Wildlife fund? Scholarship fund?
- 6. Facebook Fan Page One of the networking tools within Facebook, a fan page is a public profile which allows you to share business and products with Facebook users and the general public. Fan pages are visible to unregistered users as well so companies often have a link to their Facebook fan page on their website. Companies post informational content on their page pertinent to their customers, generating publicity, creating brand awareness and building loyalty.
- 7. Fan Page Strategy Like other pages as Family Campers and Rvers Coleman REI,Camping World, Cabellas, Bass Pro Good Sam, FMCA Commercial Member sites (if applicable) ANPAC
- 8. Fan Page Strategy Featured Likes Rotate up to 5 featured likes every month for commercial members and campgrounds For certain sponsorship levels, maintain featured like permanently
- 9. Fan Page Strategy Encourage Fan Page Engagement Minimum of 1 post per week Post topics related to camping events, camping and outdoor history, conservation, CAMP, DASAT Ask questions related to camping, holidays, lives
- 10. YouTube Create an FCRV YouTube Channel Create FCRV commercials for YouTube Create commercials for major events Video blog series of some sort Gadgetreviews? Campground reviews? DASAT video series?
- 11. Twitter Create FCRV Twitter account Twitter feeds during Campventions #Campvention2013, #FCRVTeen2013, #FamilyFun2013 For those who aren’t there to be aware of what’s going on For those in attendance to get schedule updates and news
- 12. Customer Relationship Management Implement free or low cost CRM Solution Track members’ data such as mailing address unit type preferred campgrounds Family members’ ages Special skills Volunteer interests Cadet data
- 13. Free/Inexpensive CRM Solutions FreeCRM vTiger CRM SugarCRM Pipeliner Zoho CRM Build/Update an MS Access database
- 14. Email Marketing Utilize email marketing service such as iContact or Constant Contact For paid members only Need to import current paid members and email addresses Maintain member mailing addresses as well so that emails can be regionally targeted Email blasts about Campvention, Retiree Rally, Regional Events, State Events
- 15. Timeline March 2013 – phase I web site changes complete March 2013 – ongoing fan page implementation July 2013 – phase II web site changes complete July 2013 – utilize Twitter at Campvention 2013
- 16. Timeline August 2013-March 2014 – CRM/Email Marketing implemented August 2013-March 2014 – You Tube channel with one or two commercials implemented