Marketing Web Portal
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The document discusses the evolution of creative advertising in credit unions, particularly focusing on the changes brought by the web revolution and its impact on marketing processes and expenses. It highlights the significant growth in marketing budgets and the shift towards digital media, emphasizing the importance of online capabilities for member engagement. The document also outlines the benefits of streamlining advertising creation and media buying processes, advocating for in-house capabilities to reduce costs and improve efficiency.
![THANK YOU Gary Hess President, RTE Financial Services 1-320-260-0135 [email_address] www.rtefs.com](https://image.slidesharecdn.com/bmcforcuconf9-11-111011135716-phpapp02/85/Marketing-Web-Portal-39-320.jpg)
Marketing Web Portal
- 1. Creative Advertising Created on the Web! Credit Union Services and Products – Sep. 2011
- 2. September 15, 2011 Walking back from lunch at the Lake Calhoun Beach Club
- 3. Target Field The summer we do not tell anyone about.
- 4. Creative Advertising Remarkable Checking ™. 5 Year CD & IRA CD Accounts 3.25 % APY
- 5. AGENDA Ripped from the Headlines Survey Advertising Creation – Pre Web Web Revolution Advertising Creation – Post Web Process Changes Credit Union Benefits
- 6. Ripped from the Headlines – Marketing Expenses Asset Class Expense ($) Growth $1B+ $2,025,756 -14.80% $500M - $1B $815,936 -13.25% $250 - $500M $479,353 -11.77% $100 - $250M $207,558 -10.88% $50M - $100M $88,154 -8.18%
- 7. Asset Class Expense ($) Growth $20M - $50M $34,566 -9.95% $10M - $20M $11,324 -10.7 All in US $120,036 -11.40% Ripped from the Headlines – Marketing Expenses
- 8. Ripped from the Headlines! July 17, 2009 – Two $1 billion dollar banks fail within 40 miles of several credit unions Credit Union executives call meeting to discuss opportunities Ask Yourself: When will we have something to send out to our members? To disgruntled customers of failed institutions?
- 9. Survey How many of you increased your marketing budget this year? How many of you have cut your marketing budget this year? <10% 10% to 20% 20% to 50% >50%
- 10. Survey How do you get your creative materials today? Internal CUNA Mutual, WKFS Trade association Marketing CUSO Marketing Firm
- 11. Where do you spend marketing $$ Internal employees Outside marketing agencies Print Media Digital Media Web Other
- 12. How long does it take to get Advertising Materials? Same day Next day A week
- 13. Current Process Likes Dislikes
- 14. Pre - Web
- 15. Today Budget Vendors Delivery Service
- 16. Budget Budgets remain very tight Shifting marketing dollars = shifting marketing approach Save staff – reduce vendor dollars
- 17. Service To your members? Internal expectations? Example: NCUA Insurance Change Example: Member education on overdraft protection
- 18. Delivery Newspapers Statement Enclosures Lobby Signs Donation Ads
- 19. Vendor Management How many? Communication? Due Diligence? Performance? Cost?
- 21. Survey - Continued How many of you have abandoned your land line? How many of your children have no land line? How many of you have advertisements on your widescreen TV in the lobby? How many of you use QR Codes to focus member’s interests?
- 22. Web Changes What percent of the population has tried to open up an account online? 45% Source: Creditunions.com
- 23. Web Changes What percent of the US adult population has internet access? > 78% Source: World Bank
- 24. Web Changes What is the percent of internet users by age?
- 25. Internet Users by Age
- 26. Advertising Creation Post Web
- 27. Creation – Vendor Management – Budget - Service
- 28. Why Web Access? Streamline creation process Streamline media buy process Retain Quality Access to thousands of advertising items and millions of photos (upload your own as well) Save time and money
- 29. Creation Process
- 31. Media Buy
- 32. Media Buy
- 33. Retain Quality
- 34. Photo Library Over 2,000,000 included Import
- 35. Product Availability Newspaper Advertisements Direct Mail Internal Flyers External Flyers Posters Brochures Statement Stuffers Event/Sports documents Letters Internet Banner Ads Digital Media QR Codes
- 36. Save Time Creation Completed at your desk No waiting for outside vendors Available 24X7 Approvals Legal/Compliance Executive Remote
- 37. Current Process Marketing firm – $175 to insert a logo Third party provider – Includes markup Photo licensing up to $75 per photo Printing cost – 15% to 25% markup at newspapers Web Process Employee to create – $12 to $15 per hour No “profit markup” Photo licensing included In house printing – no cost No “lost opportunity” time Unlimited usage for as low as $399/month
- 38. Questions??
- 39. THANK YOU Gary Hess President, RTE Financial Services 1-320-260-0135 [email_address] www.rtefs.com