Marketing with Facebook pages
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The document discusses using Facebook pages for business purposes. It outlines the differences between a Facebook profile, group, and page. Pages are recommended for businesses as they are publicly visible and can be joined by clicking "like". The summary also provides tips for promoting a page such as using photos instead of just logos, giving people a clear reason to like the page, and adding a like button to a company's website. Potential issues with pages like neglect are also mentioned.
Marketing with Facebook pages
- 1. Marketing with Facebook Pages Kelly T. Mullaney
- 2. Profile, Group or Facebook page? How to create a Facebook page Frequent mistakes Free and paid tools When a Facebook page is not good
- 3. Why Faceboook? 500.000 users People is already there, don’t like to go out
- 4. Facebook Profile Profiles are for people (Against Facebook TOS) Not all your friends is interested in your business https://www.facebook.com/aluCineFestival
- 5. Facebook Profile Pros: You can message your friends, write on their Wall Cons: People has to ask for friendship Mixing family & friends with business Messaging could be considered spamming
- 6. Facebook Groups Small groups and families You can get invited without permission Email notifications “On” by default Good for: Professional groups Boards Private groups
- 7. Facebook Pages It’s like a profile, but for business: wall events photos questions apps You can ‘Like’ other pages
- 8. Facebook Pages Pros: Page is indexed by Search Engines Its publicly accessible Join with “Like” button Specific URL iFrames allows you to create almost anything You can keep track of traffic (Google Analytics) Reviews
- 9. Facebook Pages Cons: Cannot write in people’s walls Facebook is constantly changing Need attention, time
- 10. Best Practices Use a photo instead of just the logo vs “ You can't get social with a logo“ Dan Hollins
- 11. Best Practices Give a clear reason why I should like you
- 12. Best Practices Don’t rely only on your FB page When inviting people to Like page, give link Don’t sell in your page, Facebook is to connect Avoid automatic postings Use your profile for personal posts in business & organizations pages
- 13. How to promote your Page Setup a unique URL Need a minimum of 25 fans Cannot be changed Use keywords
- 14. How to promote your FB Page Use link in your email signature
- 15. How to promote your FB Page Add Like button in website (with faces)
- 16. How to promote your FB Page Promote Facebook Page in business
- 17. How to promote your FB Page Offers and coupons to Page members
- 18. How to promote your FB Page Network on other pages
- 19. Let’s Create a Page!
- 20. Tools http://www.pagemodo.com http://www.iwipa.com http://xtremelysocial.com http://www.involver.com http://fanpageengine.com http:// appbistro.com
- 21. When a Facebook page is not good… You are creating a page because everyone says so Page is neglected
- 22. Resources www.AllFacebook.com www.MariSmith.com www.mashable.com/social-media www.socialmediaexaminer.com
- 23. Thank You! Kelly T. Mullaney www.WorkingArtMedia www.Twitter.com/KellyMullaney www.LinkedIn.com/in/KellyMullaney www.Facebook.com/WorkingArtMedia