Marketing Without Burnout: Sustainable Visibility for Leaders - Miranda Marriott, Miranda Marriott Pty Ltd
In today’s always-on marketplace, leaders and their teams are under constant pressure to show up, post, engage, and deliver results — all while navigating a competitive, fast-changing landscape. The result? Content fatigue, creative stagnation, and diminished impact. This session reveals a new approach to marketing visibility — how high-achieving leaders and teams can maintain a powerful marketing presence without sacrificing wellbeing. It will reveal an approach that sustains creativity, protects wellbeing, and builds lasting influence without the hustle hangover. Drawing from over 18 years in wellbeing and 9 years leading high-performance marketing strategies, Miranda Marriott shares practical tools and mindset shifts to keep your brand present, relevant, and magnetic while avoiding the pitfalls of burnout. Key Takeaways: -Energy management for sustainable creativity. -Systems and rhythms that keep marketing momentum alive. -How to avoid “content fatigue” while staying relevant.
Marketing Without Burnout: Sustainable Visibility for Leaders - Miranda Marriott, Miranda Marriott Pty Ltd
- 1. MASTER CLASS MELBOURNE, AUSTRALIA ~ AUGUST 19 - 20, 2025 DIGIMARCONOCEANIA.COM | #DigiMarConOceania Miranda Marriott BUSINESS COACH MIRANDA MARRIOTT PTY LTD Marketing Without Burnout: Sustainable Visibility for Leaders
- 2. Marketing Without Burnout Miranda Marriott
- 3. Burnout • Persistent exhaustion & lack of energy • Loss of motivation / apathy toward goals • Irritability, mood swings, hopelessness • Difficulty concentrating & making decisions • Reduced satisfaction & sense of fulfillment • Sleep problems (insomnia or oversleeping) • Body aches, changes, lowered immunity • Procrastination and isolation
- 5. Burnout and Productivity • Australia: 61% of workers report experiencing burnout (Mental Health First Aid Australia) • Global: 48% global average → Australia significantly higher • Burnout & stress-related absenteeism cost the Australian economy $14 billion annually
- 6. Marketing and Burnout • 70% of marketing professionals experienced burnout in the past year • 1 in 5 report severe stress • Anxiety: 29% higher than national average (13%) • Depression: 20% higher than national average (10%)
- 7. Key Drivers • Industry with one of the highest levels of burnout – fast-paced, deadlines, rapid changes • High expectations, heavy workloads & constant deadlines • 24/7 availability & digital connectivity • Multitasking & overwhelm with multiple projects • Lack of support / undervaluation • Toxic environments • Economic uncertainty & budget pressures
- 8. Impacts • Detached negative attitudes can form • Emotional exhaustion • Reduced productivity & effectiveness • Declining creativity and innovation • Illness, absenteeism, presenteeism, turnover
- 9. Rest & Replenish • Sleep • Nourishment • Movement • Nervous system – meditation and breath
- 10. Rebalance Workload • Demands – delegate, pause, reduce • Scheduling – 42% rule (10 hours of rest in 24 hours) • Batching and automation • Digital connectivity • Drains and Energisers – stressors and coping
- 11. Two Brains 1. The Primal / Survival Brain • This is the old, reactive brain (sometimes called the “reptilian brain” or “negativity bias brain”). • Its job is to scan for threats, protect you, and keep you alive. • It’s Velcro for bad experiences and Teflon for good ones - it sticks to stress, fear, and problems much more easily than it absorbs joy or safety. • When this brain is running the show, we get stuck in stress, burnout, hypervigilance, and reactivity.
- 12. Two Brains 2. The Higher / Learning Brain • This is the newer brain, especially the neocortex. • It allows you to reflect, imagine, learn, and consciously choose what to focus on. • It’s the part that can install positive experiences into long-term memory - literally rewiring your nervous system for resilience, calm, and happiness.
- 13. Release • Focus - beliefs and perceptions - problem solving vs creation • Presence – brain break – new possibilities and solutions • Alchemy Anchoring – truth, vision, act
- 14. Rediscover • Meaning, values • Hobbies, fun, love, joy, nature • Celebrate