Marketing Your Library Final 1
- 1. Marketing Your Library 2.0 Go Where the Users Are Melissa Dessent Chris Kierig Deborah Paige-Jackson LIS 768 Library 2.0
- 2. Library Here, There and Everywhere! Setting the Stage Library decides to implement 2.0 services Form a committee to focus on Library 2.0 in your library from different specialty areas that will most likely be most impacted: Information Technology Reference Circulation Readers Advisory This will generate interest and ownership from the staff right from the start
- 3. Library Here, There and Everywhere! Marketing Plan Once the Library 2.0 enhancements are ready to go (installed and pilot tested by committee), it’s time to market the new services!
- 4. Audiences Staff Current Users Potential Users
- 5. Audiences Staff Get your staff on board Generate excitement about new enhancements They are your best ambassadors for the new services
- 6. Marketing to Staff All Staff Day Pre-Event Survey Agenda for the day Blog on the Intranet Ongoing Communication Training Opportunities Communication in Staff Newsletter
- 7. Marketing to Staff – Staff Survey
- 8. Marketing to Staff – In-Service Day
- 9. Audiences Current Users Communicate with your patrons Let them know that the library will still offer their regular services, but now there’s even more
- 10. Marketing to Current Users Library Website Guided Tours Newsletter Brochure Patron Blog on the website 2.0 Day at the Library Agenda for the day
- 11. Audiences Potential Users Reach out to past users and never-before users Let them know that if they haven’t seen the library lately, they haven’t seen the library!
- 12. Marketing to Prospective Users Video on YouTube Social Networking Site My Space, Facebook, etc. Community Outreach Library Fun Day Flyers Brochure Bookmobile Ads in Local Publications or on Local Websites