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This document discusses how print management organizations can offer intelligent 1-to-1 print marketing through MarketLink Systems to improve revenue and margins. It describes how MarketLink allows organizations to bridge print and digital marketing by using data to personalize print campaigns. The document also notes that if print management organizations do not adopt these solutions, their clients may seek other vendors that can provide digital capabilities.
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- 1. Marketing Service Provider for Intelligent 1 to 1 Print Marketing © MarketLink Systems LLC
- 2. Agenda • What is MarketLink Systems • What is Intelligent 1 to 1 Marketing • The Market for Intelligent 1 to 1 Marketing • Mobile Marketing and Print • What’s in it for Print Service Providers? • What kind of Volume and Margin? • What Risk if you don't offer Marketlink? © MarketLink Systems LLC
- 3. MarketLink Summary • Print Management Organizations are a natural channel for enabling Intelligent 1 to 1 Print Marketing • Marketlink is built to allow Print Management Organizations to improve revenue and margin by offering Intelligent 1 to 1 Print Marketing © MarketLink Systems LLC
- 4. What is Intelligent 1 to 1 Marketing? Major Trends And 360 Degree Integration . © MarketLink Systems LLC
- 5. Major Market Trends — Channels, Customers, Medium & Marketing Performance CHANNELS Evolution of channels and technologies Proliferation of New Improving cross-channel customer interactions Engagement Channels Delivering exceptional “real-time” experiences CUSTOMERS More informed customers Increasing Customer Expectations for relevancy and personalization Power Increasing control and influence over peers PERFORMANCE Increasing accountability for performance Improving Marketing Performance & Doing more with less Accountability Linking activities to achieving business objectives © MarketLink Systems LLC
- 6. Major Market Trends — All channels can be effectively launched through Ink on any sub straight Channels – 1:1 Marketing Social and vs. Broadcast Mobile Customer Analytics and Power – Twitter Marketing and Facebook! Measurement © MarketLink Systems LLC
- 7. 360 Degree View of Customer Print is the trigger spoke in the hub of totally integrated marketing
- 8. How does it work?
- 9. Intelligent 1 to 1 Marketing ” A Solution Framework Approach” Seamless Customer Strategic Insight and Engagement Marketing Processes Marketing Analytics Channels Customers Source Data Web Mining Reporting Profiling Modeling Trending Segmenting Call Product/ Center SKU Consumer Partner Data Marketing Operations Warehouse Email Inventory Workflow Plan Brand Sales/ Events & Rules Spend Assets POS/ Pre-engineered Sales Franchise Consumer- centric Multi-Channel Campaign Social Data Supplier Management Automation Media Assets Promotional/ Mobile Loyalty Data Campaign Campaign Design Automation Leads Consumer Feedback Loop © MarketLink Systems LLC 9
- 10. Market for Intelligent 1 to 1 Marketing is exploding © MarketLink Systems LLC
- 11. Media Digitalization is HUGE an opportunity achievable through print media August 2011 “US Interactive Marketing Forecast, 2011 To 2016” Forecast: US Interactive Marketing Spend, 2011 To 2016 $76B 65%+ Growth Growth © MarketLink Systems LLC
- 12. Mobile Channel Needs Print © MarketLink Systems LLC
- 13. Bridging the Digital Divide How When Where Who INK ON ANY SUBSTRATE
- 14. Through MarketLink, provide your customers with the latest, highly sought after digital solutions • Dashboards & Social Apps that drive Customer’s Interactions • Purchased in cost per thousand to align with print campaign spend © MarketLink Systems LLC.
- 15. MarketLink Platform Partners through one point of contact Applications that utilize the data and insight to address key business functions BUSINESS APPLICATIONS Technology and Integrated data solutions to drive foundation BIG DATA greater insights for competing on DATA from new forms of WAREHOUSING ANALYTICS analytics data (exploding volumes and largely untapped) © MarketLink Systems LLC
- 16. Why Should Print Management Providers offer Intelligent 1 to 1 Marketing to their existing clients ? © MarketLink Systems LLC
- 17. Apple to Add NFC to iPhone 5 New technology will soon change the landscape – Be a leader - Keep print relevant!
- 18. Mobile Revolution: Next Generation Mobile Devices are Changing How We Access the Web and Print will be an Important Portal Tablets Smartphones 1.8 Laptops Desktop billion mobile devices by 2014 2006 2007 2008 2009 2010 2011 2012E 2013E 2014E Source: Gartner Research, Smartphone, Tablet, and PC Forecast, December 2011
- 19. Industries Served • Retailers • Consumer Packaged Goods • Finance • Banking • Insurance • Travel and Hospitality • Media © MarketLink Systems LLC
- 20. Intelligent 1 to 1 Print Marketing allows your customers to vastly change their business and value proposition to their customer base © MarketLink Systems LLC
- 21. Example of Intelligent 1 to 1 Marketing and Print using QR Codes http://www.youtube.com/watch?v=cYDQnr3FZbc © MarketLink Systems LLC
- 22. Yes, your Account Team can understand how to sell this solution
- 23. Guided selling application built on Force.com #1 Cloud platform for employee social apps (IDC) Automate and extend your business Proven with 100,000+ customers 400% productivity improvement 108% ROI http://www.ustream.tv/recorded/21122644 Start demo at 50:10 Extend
- 24. What’s in it for Print Service Providers ?
- 25. What Kind of Margin? PMP’s Current State - Managing Print Services currently results in an Industry avg. 15% to 20% Gross Margins to the PMP MLS Solution - By adding the client into an Intelligent 1to1 Print Marketing Life Cycle the Net Margin to the PMP is in excess of 25% to 40 % Growing Vol. & Large Ongoing Margins © MarketLink Systems LLC
- 26. Expand Revenue with Existing Customers • Capture new revenue from existing customer base. • MarketLink is an easy transition vehicle for clients to move to Intelligent 1 to 1 Print Marketing via existing Print Related Media campaigns • Changes existing client relationship from a saving strategy to revenue strategy • Increase clients Revenue & Margin (ROMI) through additional & existing Print Related Media campaigns • Net result is exponential revenue & margin opportunities for Print Service Providers © MarketLink Systems LLC
- 27. Print Management Organizations need to protect and build upon their existing client investment
- 28. RISKS: Risks of not leveraging client relationships with Intelligent 1 to 1 Print Marketing Solutions CMO’s are Moving to Digital Solution CMO will reduce Print budgets CMO’s don’t want hardware & software CMO’s want to buy in traditional models CMO’s need Analytic Proof of ROMI Print Vendors must Protect Relationships Clients need to get better ROMI Clients are frustrated with new Digital Media Client must find Digital Media Vendors © MarketLink Systems LLC
- 29. Take the Next Step Your Customers are already exploring Contact: MarketLink Systems David Motheral Jr. david.motheral@MarketLinksys.com 817-832-2988 © MarketLink Systems LLC