Markmix
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This document discusses the key components of marketing - the product or service offered to customers, the price compared to competitors, methods of promotion to target audiences, how customers can access the product or service, who is involved in the business, physical manifestations like branding, and processes to meet customer needs and brand goals.
Markmix
- 1. The product/service, to meet the needs of the customer. (what is it What does the customer get) price: How much? Competitors compared or makes unique claim? Promotion: word out method to target audience? Our marketing message is? Consistent in/to? Place: How do I get my customer? How on prospect customers? People: who Physical proof: What are my business manifestations? Branding? What about other manifestations? Process: What processes should I introduce to meet the needs of my brand and wow customers?