Marlee's part of the ppt
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Earnest Calkins defined advertising as using business imagination to appeal to the public in new ways and create desire for products where none previously existed. The document then asks a series of questions about how one would target specific audiences and get a sense of future customers who may be different, as well as how one would behave and what type of customers one would expect in a store that focuses on atmosphere rather than sales or prices.
Marlee's part of the ppt
- 1. What is advertising? Earnest Calkins’ definition of advertising: “A picturesque way of putting it is to call it business imagination, an imagination that sees in a product possibilities which can be realized only by appealing to the public in new ways to create a desire where none existed before. . .”
- 2. How would you try to sell a product to a man? Or to a woman? How would you target a specific audience if you worked in advertising? How would you get a feel for the future customers who may be different than you?
- 3. FORGET ABOUT THE FORGET ABOUT SALES/ PRICES. LOCATION.
- 5. How would you behave in a store like this? What type of class would you expect to shop here? Why would this look attract customers in the late 19th and early 20th century?