Mashable Presentation Final
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This document discusses the large number of non-profits and causes competing for limited resources and attention in today's digital world. It notes that most charities now use social media, and online fundraising through sites like GlobalGiving and Causes has raised millions. However, it questions whether all this "transactional giving" through clicks and posts actually makes people more thoughtful philanthropists who consider how their donations can make a real difference.
Mashable Presentation Final
- 1. “Feeling Whelmed in a Cause Driven World”Mashable – Summer of Social GoodAugust 28, 2009
- 2. We invest in people and ideas that can change the world
- 4. If I had to guess… you do too!
- 7. DGOOD
- 9. All competing for two things: Our limited resourcesOur limited attention spans1.5 Million Nonprofits …in the United States alone
- 10. Online Fundraising Remains Strong…Twestival($250K)Global Giving US Challenge ($340K)Causes Birthday Wish ($2M in past 6 mos)
- 11. SOCIAL MEDIA
- 13. 89% of charitable organizations are using some form of social media including66 % of respondents in 2007 and 75% in 2008 report they monitor the Internet for buzz, posts, conversations etc. More than 80% of those studied feel that social media is at least “somewhat important” to their future strategy; 45% responded that social media is very importantReference: The University of Massachusetts Dartmouth Center for Marketing Research
- 14. So, while all of this transactional giving behavior surrounds us: Is it making us more thoughtful philanthropists?
- 15. Are we really giving because we are compelled to support an organization?
- 16. Are we stopping to ask whether our couple of dollars will really make a difference? CLICKSTICK
- 17. Take Action Escalator…start a movementstart an organizationstart a group/clubjoin a movementvolunteersign a petitiondonateslactivism: send an e-mail, post a link, discuss, play a game, prosumerism
- 18. Don’t Settle…