Mashpotato c dling deck
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MASHPOTATO is a new app that aims to provide restaurant and kitchen gear recommendations from industry professionals ("Pros"), addressing the limitations of existing review sites. On MASHPOTATO, Pros rate places, products, and events to give users ("Joes") insider insight and recommendations. Unlike other apps, MASHPOTATO incentivizes both Pros and Joes by helping Pros build their reputation and business networks, while Joes can discover new spots, earn commissions, and get invited to special events. The app founders have experience in film, hospitality, and technology and believe MASHPOTATO can become the most authoritative source for food culture recommendations through its peer-reviewed approach and engagement features.
Mashpotato c dling deck
- 1. Restaurant Discovery/Review Sites = What’s Nearby, Rants & Raves
- 2. DO THEY SOLVE A PROBLEM? Do review sites really help you decide where to go? Do they help you decide which gadgets or gear to buy? Do they help you learn about cuisine? Do they help you discover the new “in” places to go?
- 3. THE PROBLEM IS WHY? “…I don’t just want to know what’s nearby; I want to know why I should go there!” “…You can find just about any kitchen gadget on line for a good price; I want to know why I should be buy something”
- 4. WHAT IF YOU COULD: See what’s nearby and the restaurant pros who go there Discover and purchase the gadgets and gear the pros use Hear about new joints in your city before they’re mainstream Get invites to special events Stop wasting money on bad food/service
- 5. MASHPOTATO MASHPOTATO is an app for discovering restaurants and kitchen gear for regular Joes who are unsatisfied by review apps like Yelp & UrbanSpoon. On MASHPOTATO, People, Places and Things are rated by restaurant Pros. Unlike the other review & discovery apps, MASHPOTATO provides regular Joes with decision-making insight for dining- out, events, and online purchases. Unlike anything, Pros get more targeted exposure, status and authority on social media so they can do more business.
- 6. Stephen Duke, MBA Co-founder George Mobile Finance, digital marketing for real estate/franchising Movie/Caterer, Restaurateur/Chef Stan Chong Film Industry Veteran Hospitality entrepreneur Design, curator Pauline Lai Web Developer, UX Graphic Design Cash Garman Web/Software Developer, Programmer Senior Dev @ Linden Labs, United Front Games POTATOHEADS
- 7. MASHPOTATO Core Values • Contributors invited/vetted by peers Authoritative • Chef/Restaurateur reviews/referrals • Places, gadgets, books, videos Curated • Everything ranked by Pros not Joes • Social, community, lifestyle Engaging • Earn status, reputation, awesomeness
- 8. What can members do on MASHPOTATO? Increase your awesomeness Follow the Pros Buy or refer curated & their Content stuff to friends Reviews you can trust, like, share, or comment
- 9. TWO VALUE PROPOSITIONS 1 for Pros 1 for Joes Simplifies your social media Discover what’s “Now” Increase # of followers Increase local knowledge Raises status/reputation Get qualified opinions Improve career prospects Improve online shopping Do more business experience Earn commish & invitations
- 10. USER EXPERIENCE Pros Joes Invite/endorse colleagues Browse: Invite social media Top/active profiles followers Top/active gadgets/gear Promote own books, videos Top/active reviews/events Endorse/refer Like, comment, share Gadgets/merchandise Refer, buy, book Review places, people things reservations & earn commissions Engage with community
- 11. MARKETING Pros Joes Restaurant Associations Pros invite Joes that follow Chef’s Associations them on social media Linkedin and other social Joes invite friends media interest “Groups” Interest groups on social Pros invite Pros media Hospitality Affiliate marketing and Exhibitions/shows feeder properties
- 12. COMPETITIVE ADVANTAGES First to establish a peer-reviewed method of curating the contributor community so it reflects the “insider” culture. The most authoritative, incented and engaging source of food culture related content The only site to offer referral commission opportunities to Pros & Joes for sharing content First to promise increased reach for Pros that want to build a following on social media
- 13. WHY ECOMMERCE? Forrester: Mobile Commerce to Quadruple to $31 Billion in Next 5 Years
- 14. featured events REVENUE online purchases MODEL subscriptions for enhanced features/tools reservations affiliate marketing