Mastering Amazon Listings A Step-by-Step Guide
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The document outlines the procedures for listing products on Amazon through both Seller Central and Vendor Central. It details the steps for adding existing products, creating new listings one at a time or in bulk, and the requirements for product identification such as GTIN. Sellers and vendors are advised to follow specific guidelines and use templates for efficient uploading and managing of product information.
Mastering Amazon Listings A Step-by-Step Guide
- 1. Listing products on Amazon All About Product Listings
- 2. Listing products on Amazon ● To sell on Amazon.com, partners create or match a product listing ● Multiple sellers' listings for the same product are combined on a single page ● Products have a GTIN (like UPC, ISBN, etc.) for identification ● No additional ID is needed for matching listings ● New products may require a GTIN or exemption ● Once obtained, partners can upload and list products ● Processes differ between sellers and vendors
- 3. Listing products on Seller Central Professional sellers can either upload and list their products one at a time, or in large batches using bulk product spreadsheet uploading.
- 4. Match to an existing product listing ● Select "Add Products" from the Catalog drop-down in Seller Central ● Search for the product in the "Find your products in Amazon’s catalog" section ● If found, click "Show variations" (if applicable) ● Select a condition and click "Sell this Product" ● Enter offer details and click "Save”
- 5. Listing a New Product ● Select "Add a Product" from the Catalog drop-down in Seller Central ● Click "I’m adding a product not sold on Amazon" ● Choose a category that matches your product ● Enter required information in tabs including: Product Identity, Vital Info, Offer, Product details, Variations, Safety & Compliance, Images, and Shipping ● Click "Save" to complete the listing process ● Your offer will be visible to customers within 24 hours
- 6. Listing New Products in Bulk ● Professional sellers can use flat-file templates for bulk product uploads ● These templates have multiple data columns for describing products with various attributes ● Templates can be customized to list different product types across multiple categories ● Visit the Seller Central help center for detailed guidance on using bulk product spreadsheets
- 7. Listing products on Vendor Central ● Invited vendors go through a vendor setup process led by Amazon's onboarding team ● During onboarding, the vendor identifies the products they intend to sell on Amazon and uploads listings to their catalog ● After onboarding, vendors can manage and update their product listings through Vendor Central ● Listing creation rights must be granted by the account administrator for vendors to add or modify products
- 8. Search for existing products ● Log in to Vendor Central and go to Items, then Add products ● Add multiple product IDs to search for existing listings ● If there are matches, confirm which products to add to your catalog ● Verify and add any missing information, then click Next ● For unmatched product IDs, create listings using the online form or bulk spreadsheet
- 9. Create new product listings with the online product form ● Use the online product form for adding a small number of products individually ● After confirming the product doesn't already exist, select the one you want to add ● Fill out all required fields in the product form ● Optional fields can be left blank, but more information aids customer decisions ● Click Submit to complete the process
- 10. Create new product listings with the bulk product spreadsheet ● Use the bulk product spreadsheet for adding a large number of products at once ● Click "Download spreadsheet" after confirming the product doesn't already exist ● Fill in the required fields outlined in red, which turn green once correctly filled ● Pay attention to category-specific specifications ● Validate and save the completed spreadsheet ● Go to Items, then Bulk product submissions to upload the file ● Check upload status on Bulk product submissions page ● Resolve any outstanding errors and reupload if needed ● Don't forget to upload images for each product on the Catalog page
- 11. Thank You