Mastering Social Media Strategies The 5D Module #SMWorkshopME
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The document provides strategies for mastering social media through developing a comprehensive 5D module approach. It emphasizes the importance of having clear social media goals and strategies, and outlines steps for conducting social media audits, analyzing competitors, defining goals and key performance indicators, designing strategic plans, developing engaging content, implementing efficient practices, and ultimately delivering a return on investment through social media. The document contains advice, examples, and resources to help organizations optimize their social media presence through strategic planning and measurement.
Mastering Social Media Strategies The 5D Module #SMWorkshopME
- 1. Mastering Social Media Strategies “The 5D Module” By Lewa Abukhait - Social Media Strategist @lewaabukhait
- 2. 2 “TO BE OR NOT TO BE” Strategy ? Plan ? How When where who what WHY
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- 12. 12 Social Media Strategy is no longer a “choice”
- 14. 14 Strategise your moves, it is not about numbers
- 16. 16 You distinguish yourself through Social Media Strategy
- 17. Eric Qualman We dont have a choice whether we DO social media, the question is HOW WELL we do it 17 “TO BE OR NOT TO BE”
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- 22. The 5D Module 22
- 23. How confident that your organisation has Social Media Plan beyond next year? 23 Do you believe that your top management are aware, engaged, informed with Social Media Strategy? Is your Social Media activities linked to organisational goals? 88% 50% 67% Poor Strategic Planning Can Lead to Failure @lewaabukhait
- 24. Social Media Audit Snapshot of where the organisation stands in its social media capacity and performance. Shows key areas of success as well as areas that require improvement. 24
- 25. Analysis of Competitors You can find information on your competitors on their public social media profiles. Identify and measure competitors’ social activities in comparison to your own. Where to find information on your competitors: • Corporate blogs. • Facebook company page. • LinkedIn company page and groups. • Twitter account. • Google+ circles. • Google, Bing, and Yahoo searches for ads • Interaction on all social media presences. 25
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- 27. 27 Define% Goals%
- 28. What Social Media Platforms ? 28 Define% Goals%
- 29. Define% Goals% 29
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- 31. 31 Define% Goals%
- 32. Current goal: “Increase Brand Health Index on social platforms” 32 Define% Goals% This goal is not very specific, so change it to: “Increase our Brand Health Index through targeted social campaigns on Facebook and Twitter.”
- 33. Current goal: “Increase our Brand Health Index through targeted social campaigns on Facebook and Twitter.” 33 Define% Goals% There is no metric to measure in the goal, so change it to: “Increase our Brand Health Index through targeted social campaigns on Facebook and Twitter by 15%.”
- 34. Current goal: “Increase our Brand Health Index through targeted social campaigns on Facebook and Twitter by 15%.” 34 Define% Goals% This goal is not very attainable, so change it to: “Increase our Brand Health Index through targeted social campaigns on Facebook and Twitter by 5% on monthly average.”
- 35. Current goal: “Increase our Brand Health Index through targeted social campaigns on Facebook and Twitter by 5% on monthly average.” 35 Define% Goals% This goal may not seem realistic, so change it to: “Maintain monthly increase in our Brand Health Index on the average of 3-5%”
- 36. Current goal: “Maintain monthly increase in our Brand Health Index on the average of 3-5%” 36 Define% Goals% There is no time frame for this goal, so change it to: “Maintain monthly increase in our Brand Health Index on the average of 3-5% in Q1/2017”
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- 41. STP Process Targeting 41 Design' Plans' Undifferentiated Concentrated Multi-segment
- 43. STP Process Targeting 43 Design' Plans' Pla$orm( Goal:(Improved( SEO( Goal:(Increase( Site(Traffic( Goal:(Increase( Brand( Awareness( Goal:(Customer( Engagement( Facebook( Moderate( Good( Good( Good( Twi1er( Moderate( Good( Good( Good( LinkedIn( Moderate( Poor( Good( Moderate( YouTube( Good( Moderate( Good( Good( Pinterest( Moderate( Good( Good( Poor( Instagram( Poor( Poor( Good( Poor(
- 44. STP Process Positioning 44 Design' Plans' Differen'ate* your*products* and*services* from*your* compe''on! Factors* • Current*product*percep'on* • Percep'on*of*similar*products* • Compe''ve*landscape* • Pricing* • Brand*awareness.* • Brand*loyalty* Posi'on*the* product*so*it* meets*needs* and*desires*of* selected* segment* Design your plans based on your perceptions and the perceptions of your customers
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- 47. True CONTENT is KING, nonetheless CREATIVITY is THE QUEEN. 47 “TO BE OR NOT TO BE” Lewa Abukhait
- 49. 49 https://medium.com/@Amged/7-strategies-to-get-more-mentions-on-twitter-why- Develop' Content' Mention your friend and win Use emojis The GIF/Screenshot Technique
- 50. Creating Content 50 Develop' Content' Quality Cost TimeIn-house (Hire) In-house (Train) Outsource
- 51. Creating Type 51 Develop' Content' Type% Pros% Cons% Cau.ons% Original( Original(content(that( is(very(relevant(to( your(social(media( audience.( Content(needs(to(be( created,(which(takes(:me( and(talent.( Original(content(is( well(received,(but(you( have(to(post( frequently.(Consider( other(op:ons(if(you( can’t(maintain(quality( or(frequency.( Curated( internal( Easy(to(use(because( it’s(already(created.( Content(may(not(address( your(audience(well,(and( may(be(out(of(date.(It(may( need(addi:onal(work.( Tell(the(internal( content(owners(what( you(are(planning.(Get( approval(to(use((the( content.( Curated( external( Easy(to(use(because( it’s(relevant(and( already(created.( May(not(get(the(same( trac:on(as(original( content.( You(need(to(verify( content(can(be( reused(under(fair(use( laws(or(get( permission(from( copyright(holders.(
- 52. Social Media is all about ENGAGING with your audience 52 Develop' Content'
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- 61. 61 Efficient( Social(Media( Prac1ces( Social(Media( Editorial( Calendar( Create(Ac1on( Plans( Campaign( Management( So8ware( Social(Media( Management( Tool( The devil is in the DETAILS Detail'the' following:' The'steps'that'need'to'occur.' The'amount'of'8me'needed'to'complete'the'steps.' The'resources'needed'to'carry'out'the'changes.' The'person'responsible'for'carrying'out'the'ac8ons'for'the' step.' The'date'by'which'the'steps'must'be'completed.'
- 62. 62 Efficient( Social(Media( Prac1ces( Social(Media( Editorial( Calendar( Create(Ac1on( Plans( Campaign( Management( So8ware( Social(Media( Management( Tool( The devil is in the DETAILS A"en%on:( When(planning(content,(include(%me(to(monitor(and( respond(to(comments(about(content(that(is(posted.( Account(for(%me(to(post(announcements(about( content.( Review(completed(ac%on(plans(for(effort(requirements.( A@er(the(plan(is(executed,(note(any(process( improvements(required.(
- 64. 64 Efficient( Social(Media( Prac1ces( Social(Media( Editorial( Calendar( Create(Ac1on( Plans( Campaign( Management( So8ware( Social(Media( Management( Tool( It is no longer luxury.. it is necessity https://blog.dashburst.com/best-social-media-management-tools/
- 65. 65 Efficient( Social(Media( Prac1ces( Social(Media( Editorial( Calendar( Create(Ac1on( Plans( Campaign( Management( So8ware( Social(Media( Management( Tool( ! Research services online to help decide which platform is best. ! Evaluate how well the service schedules content to be posted. ! Evaluate how deep into the network they can post. ! Evaluate uploading, posting, and integrating multimedia content. ! Evaluate support for automated replies and posting. ! Evaluate how they handle post tagging. ! Evaluate the geo-targeting or other targeting options available. ! Evaluate what platforms they can monitor. ! Evaluate advanced analytics support. ! Evaluate support for multiple accounts. ! Evaluate support multiple users, and collaboration and workflows. ! Verify dashboards are easy to use and customizable. ! Verify analytics offered are as good as those available for free. ! Evaluate if they show analytics data about similar companies and competitors. ! Evaluate third-party CRM and analytics integration. ! Evaluate mobile device support. ! Check on availability of free trials. ! Don’t limit your social media interaction to automated posts. ! User a dashboard to monitor social media metrics. ! Look for a solution that will measure all KPIs
- 66. Thair Soukar Social Media Agencies can be your NAVIGATION TOOL, they should never be in THE DRIVER seat 66 “TO BE OR NOT TO BE”
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- 71. Simon Kemp Measure what really COUNTS, not what you CAN COUNT 71 “TO BE OR NOT TO BE” Deliver' ROI'
- 72. Establishing a Baseline for Metrics 72 Deliver' ROI' Existing SM Presence New SM Presence Social Audit Industrial Metrics
- 73. 73 ! SumAll: Performs social, to e-commerce, to analytics comparisons. ! TrueSocialMetrics: Provides multiple views, analysis, competitive intelligence, and industry comparisons. ! Socialbakers: Free stats for Facebook and LinkedIn, and paid services for monitoring Facebook. ! Geckoboard: Allows you to create custom, visually compelling, real- time dashboards. ! Simply Measured: Offers nice online and Excel-based reports, and centralized access to data. Deliver' ROI' Performance Dashboard Options
- 74. Measuring the impact of Social Media 74 Brand&Health& Brand&Awareness& Opera1onal&Improvement& Customer&Experience&Improvement& Innova1on&Through&Social&Media& Deliver' ROI'
- 75. 75 Deliver' ROI' 6 Tools For Twitter Sentiment Tracking What% • How$people$talk,$feel,$and$act$toward$ your$brand.% How% • Sen-ment% Analysis% • Conversion% Share% Example% • Twi;er%Sen-ment% • Brand%men-ons%/% (Total%men-ons%of% brand%+% Compe-tors)% Brand Health
- 76. 76 Deliver' ROI' What% • Brand's%presence% across%social% media%channels% How% • Conversa8on%rate.% • Amplifica8on%rate.% • Applause%rate.% Example% • comments%or% replies%per%post% • Content%Share% • Likes% Brand Awareness
- 77. Brand Awareness 77 Deliver' ROI' Common%conversa,on%metrics%by%pla3orm:% • Blogs:%The%number%of%comments.% • Facebook:%The%number%of%comments.% • Google+:%The%number%of%comments.% • YouTube:%The%number%of%comments.% • LinkedIn:%The%number%of%comments.% • TwiFer:%The%number%of%@replies.% Example%amplifica,on%rates:% • Blogs:%The%number%of%shares%per%post.% • Facebook:%The%number%of%shares%per%post.% • Google+:%The%number%of%shares%per%post.% • YouTube:%The%number%of%shares%per%video.% • LinkedIn:%The%number%of%shares%per%post.% • TwiFer:%The%number%of%retweets%per%tweet.% Example%amplifica,on%rates:% • Blogs:%The%number%of%shares%per%post.% • Facebook:%The%number%of%shares%per%post.% • Google+:%The%number%of%shares%per%post.% • YouTube:%The%number%of%shares%per%video.% • LinkedIn:%The%number%of%shares%per%post.% • TwiFer:%The%number%of%retweets%per%tweet.%
- 78. Operations Improvement 78 Deliver' ROI' What% • Social%Media% impact%on%direct% opera3ons% How% • Cost%saving% • Service% Improvement% Example% • Savings in Customer Support% • Time to response
- 79. Customer Experience Improvement 79 Deliver' ROI' What% • Change%customer% through%good% online%experience%% How% • establish%long%las9ng% rela9onship%with% customer% Example% • Star9ng%a% conversa9on%
- 81. Innovation through Social Media 81 Deliver' ROI' What% • listen%to%social%media% and%review%comments% to%see%if%innova4ve% ideas%present% themselves% How% • create%an%online% community%dedicated%to% innova4on%in%delivery%of% products%and%services% Example% • Crowdsourcing%
- 82. Lewa Abukhait Social Media Strategist @lewaabukhait 82 Thank you