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Masterminding
Your Machinima Story
 Opal Lei (SL) / Lea Tesoro (RL)
      opallei@gmail.com
Today
     Quick overview of filming machinima
         Planning
         Organizing
         Filming
     Guidelines for mastermind brainstorming session
     Brainstorm!
     Networking




    © Opal Lei / Lea Tesoro / VirtuaSapient
2   (opallei@gmail.com)
Planning your machinima
     What is your goal for your machinima?
         Awareness/Brand marketing
         Fundraising/Challenge
         Education/Information
     Who is your target audience?
     What marketing assets can you use?
         Case studies, interviews
         Sound bites, quotes, script, research info
         Still images, existing video clips
         Logos, websites, games, exhibits

    © Opal Lei / Lea Tesoro / VirtuaSapient
3   (opallei@gmail.com)
Planning your machinima
     What style do you want the video to be?
         Person(s) talking + text
         Slideshow + text + voiceover
         Collection of video clips + text + voiceover
         Abstract + text + voiceover
         Roleplay + text + voiceover
     Ambience: How do you want the viewer to feel when
      watching?
     Call to action: What do you want the viewer to do
      after watching?

    © Opal Lei / Lea Tesoro / VirtuaSapient
4   (opallei@gmail.com)
Organizing your machinima
    1.     Organize the assets you already have.
               Stills, clips, music, other sounds
    2.     How long do you want the video to be?
               Limitations of the contest or where it would be hosted
               Short attention span of viewers
               Production time and costs
    3.     Create a storyboard.
               Text/sketches/photos/combination
               Best if you choose your music first
               Attention grabber
               Credit roll, acknowledgments, copyright notice, logo
                display, website, action

    © Opal Lei / Lea Tesoro / VirtuaSapient
5   (opallei@gmail.com)
Filming your machinima
     Photo slideshows:
       nchsoftware.com/slideshow
     Music: FreeMusicArchive.org
     Actors and voiceovers: Mamachinima group in SL
     Filming:
       Recording tools: Fraps.org
       Inworld settings: window size, windlight, DOF
       Window size
       Camera movements: pan, tilt, zoom, static
     Editing
       Sony Vegas: SonyCreativeSoftware.com (not free)
       Lightworks: lwks.com

    © Opal Lei / Lea Tesoro / VirtuaSapient
6   (opallei@gmail.com)
Keep in mind
     Globalization – transcripts that can be translated
     Accessibility – captions
     Focus on the goal.
     Movement even with stills.




    © Opal Lei / Lea Tesoro / VirtuaSapient
7   (opallei@gmail.com)
Masterminding
     Please turn off your microphones, unless you’re in the
      “hot seat.”
     By text or by voice: One person in the hot seat will
      describe their organization’s goal, their goal for their
      machinima, their ideas.
     By text only: Everybody else asks questions and types
      up suggestions.
         One paragraph, not single sentences.
         Write in Word or Notepad outside SL then copy and
           paste.
     After 10 minutes, next person in the hot seat.

    © Opal Lei / Lea Tesoro / VirtuaSapient
8   (opallei@gmail.com)
Brainstorming reminders
    Recipient in the hot seat:
     Do not discard any ideas at this time.
     It’s okay to ask for clarification if there is time, or
      contact the person later.

    Everyone:
     Do not critique any suggestions at this time.
     Feel free to offer alternatives.
     Feel free to build on someone else’s idea.
     Duplicates are okay. Great minds think alike.

    © Opal Lei / Lea Tesoro / VirtuaSapient
9   (opallei@gmail.com)
Networking
      Clarify suggestions with each other or offer to meet
       later.
      Seek opportunities to collaborate or exchange
       resources.




     © Opal Lei / Lea Tesoro / VirtuaSapient
10   (opallei@gmail.com)

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"Masterminding Your Machinima Story"

  • 1. Masterminding Your Machinima Story Opal Lei (SL) / Lea Tesoro (RL) opallei@gmail.com
  • 2. Today  Quick overview of filming machinima  Planning  Organizing  Filming  Guidelines for mastermind brainstorming session  Brainstorm!  Networking © Opal Lei / Lea Tesoro / VirtuaSapient 2 (opallei@gmail.com)
  • 3. Planning your machinima  What is your goal for your machinima?  Awareness/Brand marketing  Fundraising/Challenge  Education/Information  Who is your target audience?  What marketing assets can you use?  Case studies, interviews  Sound bites, quotes, script, research info  Still images, existing video clips  Logos, websites, games, exhibits © Opal Lei / Lea Tesoro / VirtuaSapient 3 (opallei@gmail.com)
  • 4. Planning your machinima  What style do you want the video to be?  Person(s) talking + text  Slideshow + text + voiceover  Collection of video clips + text + voiceover  Abstract + text + voiceover  Roleplay + text + voiceover  Ambience: How do you want the viewer to feel when watching?  Call to action: What do you want the viewer to do after watching? © Opal Lei / Lea Tesoro / VirtuaSapient 4 (opallei@gmail.com)
  • 5. Organizing your machinima 1. Organize the assets you already have.  Stills, clips, music, other sounds 2. How long do you want the video to be?  Limitations of the contest or where it would be hosted  Short attention span of viewers  Production time and costs 3. Create a storyboard.  Text/sketches/photos/combination  Best if you choose your music first  Attention grabber  Credit roll, acknowledgments, copyright notice, logo display, website, action © Opal Lei / Lea Tesoro / VirtuaSapient 5 (opallei@gmail.com)
  • 6. Filming your machinima  Photo slideshows:  nchsoftware.com/slideshow  Music: FreeMusicArchive.org  Actors and voiceovers: Mamachinima group in SL  Filming:  Recording tools: Fraps.org  Inworld settings: window size, windlight, DOF  Window size  Camera movements: pan, tilt, zoom, static  Editing  Sony Vegas: SonyCreativeSoftware.com (not free)  Lightworks: lwks.com © Opal Lei / Lea Tesoro / VirtuaSapient 6 (opallei@gmail.com)
  • 7. Keep in mind  Globalization – transcripts that can be translated  Accessibility – captions  Focus on the goal.  Movement even with stills. © Opal Lei / Lea Tesoro / VirtuaSapient 7 (opallei@gmail.com)
  • 8. Masterminding  Please turn off your microphones, unless you’re in the “hot seat.”  By text or by voice: One person in the hot seat will describe their organization’s goal, their goal for their machinima, their ideas.  By text only: Everybody else asks questions and types up suggestions.  One paragraph, not single sentences.  Write in Word or Notepad outside SL then copy and paste.  After 10 minutes, next person in the hot seat. © Opal Lei / Lea Tesoro / VirtuaSapient 8 (opallei@gmail.com)
  • 9. Brainstorming reminders Recipient in the hot seat:  Do not discard any ideas at this time.  It’s okay to ask for clarification if there is time, or contact the person later. Everyone:  Do not critique any suggestions at this time.  Feel free to offer alternatives.  Feel free to build on someone else’s idea.  Duplicates are okay. Great minds think alike. © Opal Lei / Lea Tesoro / VirtuaSapient 9 (opallei@gmail.com)
  • 10. Networking  Clarify suggestions with each other or offer to meet later.  Seek opportunities to collaborate or exchange resources. © Opal Lei / Lea Tesoro / VirtuaSapient 10 (opallei@gmail.com)

Editor's Notes

  • #6: NPC contest limit:Flickr video limit:YouTube video limit:Vimeo video limit: