Mastery journal timeline project transitions
- 2. MASTERY Personal Development and Leadership October – November 2013
- 3. Summary Goal for Personal Development & Leadership Explore and begin the establishment of an apprenticeship in the business of music. Read self help books to improve upon my strengths and work to mitigate my weaknesses i.e., Stephen R. Covey’s, “The 7 Habits of Highly Effective People”. Utilize Lexus Nexus Academic to research possible companies to internship/apprenticeship i.e., Epic Records. Possible Industry contact: Rasheed Malik, V.P. A/R Epic Records – Ph. (212) 833-8000 – email: malik.rasheed@epicrecords.com
- 4. EXECUTIVE LEADERSHIP November – December 2013
- 5. Summary Goal for Executive Leadership Identify the characteristics of an effective leader and compare them to my innate characteristics to determine areas in which I need to develop and or improve upon. Read books such as John C. Maxwell’s, “Developing the Leader Within You”. Utilizing the Library online research tools to research business case studies discussing the pitfalls and resolutions to pitfalls affecting the bottom line revenue. Try to establish a rapport with an industry executive to interview for brief pertinent industry information i.e., Antonio “L A” Reid, CEO of Epic Records. (Contact info. Not discovered at this juncture)
- 6. PROJECT & TEAM MANAGEMENT December 2013 – January 2014
- 7. Summary Goal for Project & Team Management Learn how to create a project management plan for promoting and artist to gain momentum with fans and match roles and responsibilities to skill sets when assembling a team. Acquire an internship/apprenticeship with Epic Records to learn how a team is supposed to communicate and operate. I have joined the organization, “The CEO Society” and plan to become very active in this organization to explore and collaborate on current initiatives and new ideas for team building and team management. Continue to read books on self help i.e., Andre Taylor’s “You Can Still Win” to aid in the inspiration in overcoming obstacles when working on a project.
- 8. Business Storytelling & Brand Development January – February 2014
- 9. Summary Goal for Business Storytelling & Brand Development Learn the art and importance of business storytelling and how it affects my brand in the music business. Develop a strong mission statement that encompasses a targeted market and direction to accomplish the goals set forth in the statement. Establish a rapport with the marketing director with Epic Records to gain an insight on how to maintain relevancy as brand in the music industry a whole. I.E., Courtney Lowery – Ph. (310) 449- 2100 – email: courtney@epicrecords.com
- 10. Entertainment Business Finance February – March 2014
- 11. Summary Goal for Entertainment Business Finance Learn how to raise capital for my management company to properly fund projects undertaken. Also learn how to maintain a budget for said projects without going over budget or being under funded. Use Lexus Nexus Academic to research company revenue profiles to ascertain a general idea of budgeting for specific areas of promoting a artist music. Also pay close attention to expenditures during my internship/apprenticeship program Use research information from Full Sail Library online resources to comb through articles written about different music projects.
- 12. Negotiation & Deal Making March – April 2014
- 13. Summary Goal for Negotiation & Deal Making Learn how to prepare for a negotiation in order to structure the best deals available for my clientele. Continue to read self help books i.e., Michael Wheeler’s “The Art of Negotiation” How to Improvise Agreement in Chaotic World. Talk to people who have already been to the negotiating table and explore how they succeeded or failed in the negotiating process. Bounce scenarios off of my colleagues in The CEO Society to get different approaches to negotiations.
- 14. Product & Artist Management April – May 2014
- 15. Summary Goal for Product & Artist Management Learn how to resolve possible issues surrounding the creation of artist product and the management of both to maintain a balance between the two. Read articles from the research library focusing on specific issues involving artist and product management. Seek advice from mentor in the industry who faces these issues on daily basis. Apply some of the techniques learned to a music project I have in motion currently and keep copious notes to what works and what does not work.
- 16. Advanced Entertainment Law May – June 2014
- 17. Summary Goal for Advanced Entertainment Law Learn the importance of knowing the entertainment laws governing music and how to properly apply them to the contracts bilaterally with my clientele. Explore past legal mishaps in the music industry by using the Lexus Nexus Legal section. In depth exploration will help in avoiding these same pitfalls. Talk with industry professionals about their contracts to see if they feel it was successful or not. Apply this information to the contracts of my clientele to create a more solid agreement.
- 18. Entertainment Media Publishing & Distribution June – July 2014
- 19. Summary Goal for Entertainment Media Publishing & Distribution Learn how to explore strategies for protecting and monetizing my clientele’s music through traditional as well as new distribution models to develop a publishing and distribution plan for their music projects. I have joined the Music Publishing Society to take full advantage of knowledge of my colleagues. Reading articles such as “Blues Lives: Promise and perils of musical copyrights”. - Arewa, Olufunmilayo B; Cardozo Arts & Entertainment Law Journal; 2010, Vol. 27 Issue 3, p573-619, 47p
- 20. Digital Marketing July – August 2014
- 21. Summary Goal for Digital Marketing Learn how to market my clientele music through multiple platforms to include the digital arena. Also learn how all mediums work i.e., mobile devices and desk top devices. Read and re-read articles surrounding the always changing digital platform. Keeping with the new technology will be key in digital marketing. Keep up with the social media outlets to cross- market platforms. Learn different strategies used during internship/apprenticeship promoting from a digital perspective.
- 22. Business Plan Development August – September 2014
- 23. Summary Goal for Business Plan Development Incorporate all the knowledge and skills learned in the class in the formation of a comprehensive music promotion & branding business plan. Utilize the knowledge and experience of my colleagues to critique my plan from a structural and functional standpoint.
- 24. Final Project: Business Plan September – October 2014
- 25. Summary Goal for Final Project: Business Plan Present the Business Plan to faculty and peers. Culmination of all the work put into the development of a comprehensive business plan for the creation, promotion, and distribution of music to the world gathered over the past 12 months.
- 26. Characteristics of a Mentor Articulate in expressing ideas, not afraid of non-conventional methods or ideas to be successful, open minded to ideas from new personnel, a trend setter, past track record of success, a prudent business person without inconsiderate behavior.