The document outlines a comprehensive marketing plan for Alliance Marketing Consultants, detailing their strategies for product positioning, pricing, distribution, and promotion aimed at growing business in competitive markets. It emphasizes on decision mapping as a crucial process for understanding client needs and identifying market opportunities, alongside a SWOT analysis to evaluate strengths, weaknesses, opportunities, and threats. The executive summary outlines the firm's objectives for increasing sales through targeted marketing and consulting services over the next five years alongside expected market trends.