Maths project (report)
Download as DOCX, PDF1 like7,611 views
This document summarizes a statistics report on a survey conducted about customer preferences at Starbucks. The survey targeted adolescents aged 18-20 and young adults aged 21-23. It collected data on factors considered when visiting Starbucks like coffee varieties, toppings, pricing, environment and more. The data was then analyzed through calculations and tables. The conclusion found that most participants preferred cold drinks over hot, Grande cup size, and visited Starbucks 1-2 times a week to enjoy coffee and meals with friends.
Maths project (report)
- 1. MATHS PROJECT STATISTICS REPORT SHARON LIM YU JUNG 0313377 LAI JIA YI 0315957 TAN CHIEW NEE 0303531 ANGOLINE BOO LEE ZHUANG 0316144 TAY JIA JIAN 0315508 SHERNY LIONG 0316600
- 2. TABLE OF CONTENTS No. Title Page no. 1. Cover page 2. Table of content 3. Introduction 4. Objectives 5. Methodology 6. Survey forms 7. Analysis 8. Conclusion
- 3. INTRODUCTION Starbucks is an American global coffee company that was first founded in 1971 at Seattle, Washington. And later on in the 1990s, Starbucks was brought into Malaysia by the Berjaya Group Berhad and it’s now operating by the Berjaya Starbucks Coffee Company Sdn Bhd., a joint venture between Starbucks Coffee Company and Berjaya Group Berhad. Now into Starbucks 14th year in Malaysia, Starbucks has grown into becoming the favourite coffee place for the Malaysians. They provide not only high quality coffee but also food and other beverages including tea and juices. Together with the friendly and attentive services offered by the barista in Starbucks, no doubt Starbucks has slowly risen to be one of the top coffee place in Malaysia. Through our survey/questionnaire, we would like to analyze about the preferences among the adolescents aged 18 to 20 and young adults aged 21 to 23 about Starbucks.
- 4. OBJECTIVE In this modern era, quality and comfortable living has become something that everybody will look for in life. People don’t only look for nice food or beverages but also the service, environment, health conscious and more when they visit a coffee place. For this survey that our group have carried out, our aim is to know more precisely about the factors that will be considered by the adolescents aged 18 to 20 and the young adults aged 21 to 23 when they visit Starbucks including the variety of coffee, toppings added, pricing, services, environment, food and beverage taste and quality, health conscious, hygiene conditions, the time spent and also the purpose of going to Starbucks. With the information and data collected, we would like to further analyze these factors mentioned above through precise calculation and tabulation.
- 5. METHODOLOGY While surveying at Starbucks. When we were collecting info about the food and beverage price.
- 6. Chiew Nee was asking the barista about the most ordered food and beverage. Sharon and Jia Jian were tabulating the data and info collected after carrying out the survey.
- 7. Sharon was finalizing the data and design of the info-graphic poster. Jia Yi helped to design and work on the info-graphic poster.
- 8. CONCLUSION After conducting the survey, we get to understand more about the preferences of the participants from two different age groups towards Starbucks and the few main attractions that keep the participants for going to Starbucks. We conclude that 65% of the survey participants are students in the age group of 18-20 and they are more likely to visit Starbucks. Most of the participants, regardless of the age groups visit Starbucks to enjoy coffee and meals. Besides going for coffee and meals, they would also spend their leisure time in Starbucks. Most of the survey participants preferred cold drinks than hot drinks, which sums up to a total of 75% out of 100 participants. And for the cup size, 52% of the participants prefer Grande size. Most of the participants prefer Frappuccino than tea, chocolate, and coffee, which takes up 44% of all. 41 out of 100 of the survey participants prefer adding nothing into their drinks, while the number of participants who choose to add raw sugar is at its least. For the topping, most of the participants choose to add cream instead of chocolate chips and caramel. Regardless of the age groups, most of the participants visit Starbucks once or twice a week and spend less than 1 hour there.