CMD2011 - Mats Granryd - Introduction
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Tele2 is a telecommunications company operating in 11 countries with 32 million customers. It has established itself as an operator providing the "Best Deal" through its focus on mobile and fixed telephony as well as broadband services. Tele2 operates in both high growth and mature markets. In high growth markets, it focuses on mobile services where 2G will dominate and customers will be mobile-only. In mature markets, it provides mobile supported by fixed services, where 3G/4G is necessary and customers use multiple devices and SIM cards. Tele2 recognizes the need to evolve its business model to focus on data access as its primary service and implement tiered pricing based on volume, quality and speed. It prides itself on its unique
CMD2011 - Mats Granryd - Introduction
- 1. Capital Markets Day 2011 The Best of Both Worlds Mats Granryd
- 2. Tele2’s ManagementMats GranrydPresident & CEOMARKET AREASThomas EkmanMAD NordicDmitry StrashnovMAD RussiaNiklas SonkinMAD Central Europe/EurasiaGunther VogelpoelMAD Western EuropeGROUP CENTRAL FUNCTIONSLars TorstenssonCommunications DirectorAnders Olsson CCOLars NilssonCFOCecilia LundinGroup HR DirectorFredrik LintonHead of Strategy and M&AJoachim HornCTIO
- 3. Tele2 in Brief32 million customers in 11 countries, whereof 29 million in our mobile operations
- 4. Tele2 has established itself as the operator providing the Best Deal
- 5. Our licenses cover more than 100 million people
- 6. Selective expansion, when it meets our strict financial target and fits our corporate cultureWhat we have Achieved200920072011MobileFixedtelephonyFixedbroadbandOtherFixed to Mobile centricMobile Voice to Data centricFirst revolutionSecond revolution
- 7. We Operate in Both Ends of the SpectrumHigh growth marketsMobile services
- 8. 2G services will dominate for several years
- 9. Multi-SIM in one deviceMature marketsMobile supported by fixed services
- 11. Multi-SIM and many devicesHigh Growth Markets – Plenty to doMobile users (‘000)Source: Credit Suisse We will be the SIM card of choice
- 12. 2G services will dominate for several years to come
- 13. Customers will to a large extent be mobile onlyMature Market – a lot more to be doneVoice vs. DataMobile Revenues to GDP in OECDSource: Handelsbanken Capital Markets Smartphones will be the preferred device
- 14. Data access will become our primary service
- 15. Mobile networks will deliver improved QoS and speedA New Reality Requires Us to EvolveBusiness model basics need to change:Data access is our primary service and should be charged for as oneThe industry is in need of tiered pricing based on: Volume
- 16. Quality
- 17. SpeedOur Corporate Culture is Unique: The Tele2 WayWe are:Cost-conscious Challenge all costs
- 19. Always have the lowest costs
- 20. Standardisation keeps costs downOpen Humble – no prestige
- 21. Straight and honest communication
- 22. Help out where needed – share your experience, ability and knowledge
- 23. Be available, return calls the same dayFlexibleListen to the customer
- 24. Execute and react quickly
- 25. Fewer are quicker
- 26. Structure is good
- 27. Hate bureaucracy
- 28. Love ChangeOur Corporate Culture is Unique: The Tele2 WayDriven by:ActionProvide the solution
- 29. Execute and stick to deadlines
- 30. OK to make mistakes – make sure to learn from them Stay in control
- 31. Take initiative
- 32. Have fun and celebrate our victoriesChallenge Always act as a challenger
- 33. Never give up – Winning attitude
- 34. Be proud – never satisfied
- 35. Challenge the impossible
- 36. Be courageous and take decisions that others don’t dare to takeQualityNo fancy extras
- 37. Never compromise expected quality
- 38. Copy with pride
- 39. Simple is quality
- 40. Don’t change what’s working well
- 41. Internal quality is as important as external qualityWe are Proud but not SatisfiedTELE2 EBITDA (12 M Rolling)SEK MillionOur company is stronger than ever - Excellent operational performance
- 42. Strong financial KPIs and best in class shareholder remuneration
Editor's Notes
- #2: Strong performance oriented culture with emphasis on bringing true value to our customers.Excellent mix of high growth and mature markets.Mobility is the future.We are having fun and we have partially a new team.