Matt Millar (Adobe)

Mobile devices have become an integral part of daily life, as people rely on their phones constantly. However, mobile technology has not fully delivered on rich content experiences for consumers. To be engaging, mobile experiences must be optimized for the mobile context by focusing on usability while on the go, with quick loading and easy-to-understand interfaces. They also need to strongly convey brands, capture users' limited attention through clear guidance, and differentiate through stylization, customization and dynamic multimedia content to excite and entertain users. The most persuasive mobile experiences will engage users and be more desirable.