Maximize Google Grants for Non-Profits
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The document provides guidance on maximizing Google Grants for non-profits, emphasizing the importance of effective budget use, visitor quality, and conversion tracking. It highlights that many qualifying non-profits use less than half of their grant and outlines strategies for increasing ad performance. Additionally, it includes instructions on applying for the grant and contact information for further assistance.
![Google Grants Contact: Eric Werner Interactive Marketing Specialist [email_address] Direct: 404.754.5694](https://image.slidesharecdn.com/googlegrants-090728091033-phpapp01/85/Maximize-Google-Grants-for-Non-Profits-19-320.jpg)
Maximize Google Grants for Non-Profits
- 1. Maximize Google Grants For Non Profits
- 2. Google Grant - YouthAids.org 500 – 100 Visitors Monthly to 18,000 – 20,000 Qualified for Additional Funds Improved CTR & User Metrics Google Grants
- 3. Fundraising Recruiting Outreach Maximize Google Grant What Does It Mean? Google Grants
- 4. Google Grants Use All Funds Qualify to Receive More Maximize Visitor Quality Convert Visitors Develop Intelligence Support Initiatives Maximize the Grant What Does It Mean? Most Qualifying Nonprofits are Using Less Than Half of their Grant!
- 5. Google Grants Mission Audience Sample Ad Sample Keywords http://services.google.com/googlegrants/application Applying For The Google Grant There is no set end date for your grant and no need to re-apply at any time.
- 6. Google Grants Commercial Non-Profits Credit Counseling Membership Benefits (Networking, Alumni, etc.) Who Does Not Belong? Portals and Directories Political/Lobbying Content Religious Content Google AdSense Car/Boat/Real Estate Donation Entirely Fee-Based Programs.
- 7. User Behavior Metrics Conversion Goals Maximize Visitor Value Google Grants
- 8. Define Desired Action Create Thank You Page Set Thank You Page as Goal in Google Analytics Easy To Track Goals With Google Analytics Google Grants
- 9. Marketing Personas Keyword Research Match Types Search Taxonomy Targeting Google Grants
- 10. Google Grants
- 11. Google Grants
- 12. Google Grants Match Visitor’s Intention Clear Value Propositions Use Keywords in Title Always Be Testing Attract Them With Great Ad Copy!
- 13. Google Grants Mandatory Monthly CTR Conversion Tracking Keyword Expansion Ongoing Monthly Management It’s a Lot of Work!
- 14. Google Grants
- 15. Google Grants
- 16. Google Grants Quality Score for 1 Keyword Affects The Entire Account
- 17. Google Grants Blog Posts Videos Contests Other Websites (w/ permission) Get Creative – Support Various Initiatives
- 18. Google Grants Use Existing Budget Use Google Analytics Submit Online Application http://services.google.com/googlegrants/addlsrvcs Qualify To Receive Even More! Demonstrate effective use of Adwords budget at or above $9,000 for at least 3 consecutive months. To qualify for $40,000 monthly grant.
- 19. Google Grants Contact: Eric Werner Interactive Marketing Specialist [email_address] Direct: 404.754.5694