Maximizing Use of Facebook and YouTube in the Donation Community
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The document discusses strategies for maximizing the use of Facebook and YouTube within the donation community, highlighting trends, case studies, and best practices for engagement. Key topics include effective page setup, content creation, privacy settings, and promotional techniques across social media platforms. The insights aim to enhance brand engagement and outreach for nonprofit organizations leveraging these platforms.
![Questions & Comments Scott Meis [email_address] 312-335-0100 www.grisko.com @ ScottMeis Lee Aase [email_address] @LeeAase Suggested Reading: Beth’s Blog , SMUG , Social Media Today , Mashable , Social Media Snippets , Groundswell , The New Community Rules](https://image.slidesharecdn.com/smbonanzasession3final-100126172945-phpapp02/85/Maximizing-Use-of-Facebook-and-YouTube-in-the-Donation-Community-45-320.jpg)
Maximizing Use of Facebook and YouTube in the Donation Community
- 1. Maximizing Use of Facebook & YouTube in the Donation Community January 28, 2010 Scott Meis | Sr. Project & Social Media Director Lee Aase | Manager of Syndication & Social Media Mayo Clinic
- 2. Carolyn Grisko & Associates Inc. Chicago-based strategic communications firm working with a variety of corporate, government and nonprofit clients. www.grisko.com
- 3. Mayo Clinic First and largest integrated, not-for-profit group practice in the world Significant social media presence in Facebook, YouTube, Twitter, blogs See sharing.mayoclinic.org for links
- 4. What We’ll Cover Facebook Trends Personal vs. Professional Use Groups, Causes, Pages Promotion & Advertising Case Study Examples
- 5. What We’ll Cover Online Video Trends Channel Setup Video Creation & Production Tips Video Promotion Tips Case Study Examples
- 7. Facebook Trends – January 2010 More than 350 million users worldwide 1.2B monthly visits 8B minutes are spent on Facebook a day 10M become fans of pages a day 1.6M active pages 55M status updates each day Source: http://www.facebook.com/press/info.php?timeline
- 8. Personal vs. Professional Use Grouping Friends Top 10 Privacy Settings Facebook Etiquette Facebook Pages
- 10. Privacy Settings
- 11. Privacy Settings
- 12. Privacy Settings
- 13. Facebook Etiquette Pick a good photo Fill out your bio and info, get a vanity URL Be smart about what you post Don’t get caught in the coworker “friending” game, use lists Balance personal and professional updates Don’t be a spammer Use common sense
- 14. Groups and Causes Group = Short-term - Message All Members - Similar to Page Setup Causes = Long-term - Application - Email Members Messaging & Retention
- 15. Page Utility Creating your page Enhancing with content Engagement & Measurement Page Promotion Facebook Ads
- 16. Static FBML to Customize Page Static FBML Application
- 17. Adjust Default Landing Tab Settings
- 18. Facebook Page Engagement Allow Fans to Comment! Status Updates – More than random tidbits Use strong visuals – photos and videos Maximize the Event tool Be responsive and use for feedback
- 19. Additional Facebook Applications to Consider Social RSS – Feed latest blog posts to fans YouTube Box – Feed in YouTube video content Causes – Show support of charity or cause Poll – Use to crowdsource, gather feedback Involver – Site that provides professional apps
- 21. Facebook Page Promotion Cross-promote on other social media sites, Website Source: http://www.enjoyillinois.com
- 22. Facebook Page Promotion Cross-promote on other social media sites, Website
- 23. Facebook Page Promotion Facebook Fan Box - Embed on Site - Easy New Fan Tool
- 24. Facebook Ads – Utility & Best Practices Targeted, Social Action Outreach Controlled Budget Action Item + Fan Growth Easy Analysis Best Practices
- 25. Facebook Case Study #1 Partnership with US99 Static Landing Page on DLI Blog Drive Giveaway Around Action $250 Spend = 60 Registrations, 150 Additional Fans
- 26. Facebook Case Study #2 8 Days to 8,000 Fans Event Promotion - Blog post - Facebook page event - DLI e-news - 3,170 new fans Word-of-mouth does the rest with strong content !
- 27. Why Fans Matter Direct Brand Engagement Personal, Real-Time Feedback Foundation for Targeted Outreach Word-of-Mouth Stream of New Advocates Active Engagement = Strong SEO
- 28. Facebook Marketing Resources Inside Facebook All Facebook Facebook for Business – HubSpot Good Luck!
- 30. Online Video Trends 77% of Internet Users Watch Online Video Mobile Usage Skyrocketing 13 Hours of Video Uploaded to YouTube Each Minute Avg. YouTube Video is 2 min. 47 seconds 100 Million YouTube Visitors Each Month Sources: http://www.slideshare.net/Louise_Gordon/state-of-online-video-glen-caruso-tremor-media , http://blog.brightcove.com/en/2009/12/trends-online-video-2010-part-1 , http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ , http://blog.cleancutmedia.com/video/youtube-statistics-the-ultimate-time-suck
- 31. Nonprofit Channel Setup Sign Up for YouTube’s NonProfit Program Carefully Select Your URL Use Channel Tags Take Advantage of Branding & Call-to-Action Overlays
- 32. Nonprofit Channel Setup – Branded Banner
- 33. 10 Basic Nonprofit Video Production Tips 1. Low Budget? Try a Flip Camer a 2. Research Your Subject and Pre-Interview – The More Personal and Emotive, the Better 3. Pay Attention to Your Background 4. Assess & Adjust Your Lighting 5. Check Your Audio and Ambient Noise
- 34. 10 Basic Nonprofit Video Production Tips 6. Watch Your Framing 7. Engage Your Subject With Eye Contact 8. Shoot More Than You Need, Keep Takes Short, Gather B-Roll 9. Log Your Footage, Use iMovie or Similar Program 10. Keep Online Videos Less Than 2 min. 30 sec. Authentic, Relevant, Engaging!
- 35. YouTube Video Uploads Select “Private” During Upload as a Precaution Pay Attention to Title, Description, Tags and Category Take Advantage of Call-to-Action Overlay Allow Comments and Sharing Organize with Playlists Feature New Videos on Channel
- 37. 10 Nonprofit Video Promotion Tips 1. Use YouTube’s Broadcast Tool to Announce to Subscribers 2. Upload on Additional Sites ( DoGooder , ICYou , Vimeo , Google Video, Yahoo Video, Blip , Transplant Café , etc.) 3. Embed Video On Your Website Homepage 4. Use Video as Content for a Blog Post 5. Share With a Facebook Page and Twitter Status Update
- 38. 10 Nonprofit Video Promotion Tips 6. Incorporate Video Into Your E-News 7. Share With Company-Wide Email and Ask to Share With Friends/Family 8. Create Local Press Release on Subject, Directing Reporter to Video as Supplemental Content 9. NETWORK – Connect and Comment on Other YouTube Users, Bloggers, Discussion Boards, etc. 10. Create a Series
- 39. YouTube Insights – Measure, Track, Trend
- 40. Nonprofit Video Case Study – Pink Glove Dance Fun, Personal, Unique, Shows Sense of Community
- 41. Nonprofit Video Case Study – Mayo Clinic
- 42. Nonprofit Video Case Study – Mayo Clinic
- 43. Nonprofit Video Case Study – Mayo Clinic
- 44. YouTube Marketing Resources Components of a Viral Video YouTube Best Practices http://www.diosacommunications.com/youtubebestpractices.htm http://www.youtube.com/t/nonprofit_budget
- 45. Questions & Comments Scott Meis [email_address] 312-335-0100 www.grisko.com @ ScottMeis Lee Aase [email_address] @LeeAase Suggested Reading: Beth’s Blog , SMUG , Social Media Today , Mashable , Social Media Snippets , Groundswell , The New Community Rules