Maxwell+Miller Introduction
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Maxwell + Miller is an advertising agency that serves business and consumer clients. It provides strategic branding, print, broadcast, and interactive marketing services. The agency works with various companies to develop brand identities and media tactics that position clients to meet customer needs. Senior staff have expertise in areas like creative direction, account management, graphic design, and media planning. The agency helps brands like Petoskey Visitors Bureau, Consumers Credit Union, and Kellogg's connect with customers through targeted marketing campaigns.
Maxwell+Miller Introduction
- 2. Agency Overview Maxwell + Miller: Serves business-to-business and consumer clients. Provides strategic branding, print, broadcast and interactive services. Member of the American Association of Advertising Agencies.
- 3. Some of our marketing partners Consumers Credit Union Kellogg’s Whirlpool Amana Petoskey Area Visitors Bureau Kalamazoo County Visitors Bureau Kreis, Enderle Attorneys at Law Harold Zeigler Auto Group Odawa Casino Western Michigan University Rose Street Advisors Equity Management Inc.
- 4. Your brand. Your future. What customers think and feel about a brand often determines why one is chosen over another.
- 5. We bring brands to life We develop distinctive brand identities and media tactics that give our clients a clear competitive advantage by positioning them as being best qualified to meet the needs of their customers.
- 6. Senior staff A depth of experience in all areas of strategic branding. Senior people with the backgrounds to develop brand strategies that connect with customers and build your business. Each of our senior staff has an area of expertise. We’re also cross-discipline trained. Ideas come from every direction to bring bottom-line results.
- 7. GREG MILLER President/Creative Director Began his career in Kalamazoo, MI In Chicago developed brand strategies and campaigns for such brands as Coors, Sunkist, Sears, Kraft and many others. Returned to Kalamazoo; manages Maxwell + Miller; remains a hands-on creative director. Campaign for Wrigley’s Spearmint won a Gold Award from the American Marketing Association for advertising effectiveness.
- 8. LISA HALL Account Director Began career in marketing at Walt Disney World. Worked with staff in all divisions, as well as the President of Walt Disney Attractions. Marketing Manager for the State of Indiana Tourism Division; responsible for tracking the effectiveness of all advertising. At Maxwell +Miller oversees planning and budgeting for the agency’s accounts. In-house agency at Disney plus client side at Indiana Tourism for a unique understanding of strategic branding from both perspectives.
- 9. DAN WILLOUGHBY ASSOCIATE CREATIVE DIRECTOR Graduate of Kendall College of Art and Design. Detroit agency on a variety of consumer and B2B accounts. Chicago agency where he created award-winning work for clients such as Oldsmobile and ERA Real Estate. Supervises graphics for all the agency’s accounts. Expertise in solving problems through innovative graphic solutions for online or traditional media.
- 10. RUTH NURRIE MEDIA DIRECTOR WXYZ in Detroit. WKZO in Kalamazoo. Managed her own agency. Planned and bought national, regional and local schedules for all the agency’s business-to-business and consumer clients. Traditional and online media plans. Accomplished negotiator dedicated to saving money for our clients.
- 11. We judge our ideas by asking if the customer will say: “ I get it. I like it. I’ll buy it.”
- 12. SUCCESS STORIES Strategic branding is what connects businesses with customers. Following are a few examples of brands that we’ve positioned as being best qualified to meet the needs of their customers.
- 13. The Petoskey Area Visitors Bureau The challenge The Petoskey Area competes with the more “touristy” destinations of Traverse City and Mackinaw City. The solution Northern Michigan beauty with charm and a touch of class; a place where memories are born and traditions started.
- 14. Print ad
- 15. Print ad
- 16. Brochure cover
- 17. Brochure spread
- 19. Web home page in development
- 20. Web banner Web Web banner ad
- 21. Consumers Credit Union The challenge There is a generic sameness to most all credit union branding based upon “local” and “friendly.” The solution Research shows the Consumers target market is more interested in superior financial products than “warm fuzzies.” So the brand identity is bold, attention-getting.
- 22. Billboard
- 23. Poster
- 24. Poster
- 25. B Billboard
- 26. Equity Management Inc. The challenge EMI, the world’s largest trademark licensing company, needed materials that captured the power of the GM-Europe trademarks. The solution We pinpointed the brand equities in each trademark, then showed the advantages trademark licensing could bring.
- 27. Brochure cover
- 28. Brochure spread
- 29. Brochure spread Brochure spread
- 30. Equity Management Inc. The challenge EMI needed materials that captured the imagery of the La-Z-Boy brand to help sell licenses across a variety of categories. The solution Identify the brand identity as contemporary comfort, then create a brochure showing how it could be translated to other products.
- 31. Brochure cover
- 32. Brochure spread
- 33. Amana The situation Amana introduced a new refrigerator with a “dry-erase” coating. They wanted to announce it to editors of women’s magazines and encourage them to publish articles about the introduction. The solution Send a replica of the refrigerator (complete with dry-erase coating) with a CD file and actual markers to experience the benefit first hand.
- 34. Direct mail package cover Direct mail package cover
- 35. Direct mail package cover Direct mail package inside
- 36. Kellogg’s The challenge Kellogg’s was introducing Bake Shop Swirls to compete with Pillsbury Toaster Strudel. They needed materials directed to retailers to draw attention to the product and entice sales. The solution Establish the brand as having bakery-fresh goodness by using the concept of a bakery pedestal display. Use both traditional and online media to communicate the story to retail buyers.
- 37. Brochure cover after removing from “ pedestal display”
- 38. Brochure cover after removing from “pedestal display” Inside spread of insert brochure
- 39. Ad for industry publications
- 40. E-mail advertising to retail buyers
- 43. TracRat Asset Management Software The challenge Industrial plants can have hundreds, even thousands of electric motors. Manually keeping track of their conditions and lifecycles is time consuming and expensive. The solution Brand TracRat software as having the power to cut repair and operation costs by tracking all motors right from your computer.
- 46. Our services Depending on objectives, we provide one or a combination of: Marketing Services Brand positioning Brand identity Strategic planning Market research Public Relations
- 47. Our services Creative for traditional media Print advertising Outdoor Broadcast Sales kits & product sheets Direct mail Sales materials, collateral
- 48. Our services Creative for interactive media (Concept, copy, graphic direction, production supervision) Website design & SEO E-marketing Social networks Mobile
- 49. Our services Media (Print, broadcast, outdoor, online, mobile) Planning Negotiating Buying Analysis
- 50. Thank you For more information, or to schedule an introductory meeting, please call Greg Miller at 269-382-4060 ext. 26 or email millerg@maxwellandmiller.com.