Mba revised syllabus_new

SRM UNIVERSITY
(Under section 3 of UGC Act, 1956)

SCHOOL OF MANAGEMENT

MBA FULL TIME

CURRICULUM AND SYLLABUS - 2008-10

MBA REVISED CURRICULUM 2008 -
2010
Code No Course Title L T P C
SEMESTER – I
MBN501 Organizational Behaviour 3 - - 3
MBN503 Managerial Statistics 3 2 - 3
MBN505 Financial & Management Accounting 3 2 - 3
MBN507 Managerial Economics 2 - - 2
MBN509 Business Law 3 - - 3
MBN511 Marketing I 2 2 - 2
MBN515 Managerial Oral Communication -I - - 4 2
MBN517 Written Case Analysis - - 2 1
MBN519 Computer Skills 2 1
2
TOTAL 0
SEMESTER – II L T P C
MBN502 Human Resource Management 3 - - 3
MBN504 Financial Management 3 2 - 3
MBN506 Business Taxation 2 - - 2
MBN508 Marketing – II 2 2 - 2
MBN510 Production & Operations Management 2 2 - 2
MBN512 Management Information System & ERP 3 - 2 4
MBN514 Business History 2 - - 2
MBN516 Resource Management Techniques 3 2 - 3
MBN518 Managerial Oral Communication-II - - 2 1
MBN520 Managerial Written Communication - - 2 1
2
TOTAL 3
SEMESTER – III L T P C
SUMMER TRAINING (during summer
MBN607 vacation - - 4 2
after second semester exam for 8 weeks)
MBN601 Ethical Practices In Business 2 - - 2
MBN603 Quality Management 2 1 - 2
MBN615 Entrepreneurial development 1 - 2 2
MBN609 International Business Management 2 1 - 2
MBN611 Strategic Management 2 1 - 2
MBN613 Business Research Methods 2 - - 2
MBN605 Software Solutions for Business - - 2 1
4- Electives 8 - - 8
2
TOTAL 3
SEMESTER – IV L T P C
6 Minor Electives 12 - - 1

2
MBN602 Project - - 12 6
1
TOTAL 8
8
TOTAL 4

SEMESTER – I
MBN501 ORGANISATIONAL BEHAVIOUR L T P C
3 0 0 3

PURPOSE
To understand the implications of individual and group behaviour in
organizational context
The students will conceptualize the components of individual and group behaviour,
understand the practicability of communication and understand the various work
situations and apply behavioral techniques-
UNIT I 10
Introductio To Organizational Definitio O Variou Discipline
n Behaviour – n of B – s s
Acontributing to OB – Harwthrone Experiment - Foundation Of individual Behaviour –
Need And importance Of Organizational Behaviour – Nature And Scope – Framework of
Organizational Behaviour
UNIT II 9
Models-Personality – Types – Factors Affecting Personality Theories – Perception –
Importance – Factors influencing Perception – Interpersonal Perception Types, Learning
Types of Learning Styles – The Learning Process – Learning
Theories
UNIT III 8
OB Modification; Motivation – Theories – Importance – Types – Motivation At Work -
Values And Attitudes – Characteristics – Components – Formation And Measurement –
of
Group Dynamics – Group Behaviour – Formation – Types Of Groups – Stages Group
Development – Conflict – Nature of Conflict – Types of
Management Conflict
UNIT IV 8
Leadership – Meaning – Importance Trait, Behavioural and Contingency
Theories – Leadership Styles – Leaders Vs Managers; Power and Politics –
Sources Of Power – Power Centers – Organisation Politics
UNIT V 10
Organizational Structure and Design – Organisation Climate – Factors Affecting
Organisation Climate – Importance; Job Satisfaction – Organisation Development –
Organisation culture – Organisation Change – Current Trend in OB Total=45

Reference Books:

1. Stephen Robbins, Organisational Behaviour, Prentice Hall of India
2. Udai Pareek, Understanding Organisational Behaviour, Oxford University
Press
3. L.M.Prasad, Organisational Behaviour, Sultan Chand & Sons
4. Fred Luthans, Organisational Behaviour, McGraw Hill Book Co.

MBN503 MANAGERIAL STATISTICS L T P C
3 2 0 3

UNIT – I 9
Basic Statistics – Introduction – Measure of Central Tendency & Dispersion –
Mean,
Weighted Average, Median, Mode, Range, G.D, M.D, S.D

UNIT – II 9
Correlation – Simple Correlation, Regression – Simple Regression Time Series – Trend
analysis, seasonal variation – Cyclical & Irregular variations (only theory)

UNIT-III 9
Sampling Theory – Basic Concepts in sampling theory – T Test, Z Test – One
sample mean, Difference between means – F Test, I way ANOVA, 2 way
ANOVA - χ² Test – Goodness of fit and Independent of Attributes-Non
Parametric Tests – H Test, U Test, K-S Test

UNIT-IV 9
Probability – Introduction – Basic Concepts in Probability, Bayers Theorem; - Theory of
Distributions – Binomial, Poisson, Normal

UNIT-V 9
Decision Theory – Decisions under risk & uncertainty – Decision tree analysis.
Multiple Regression analysis

Total = 45

Reference Books:
1. Statistics for Management by Richard I. Levin David S Rubin
2. Business Statistics by S.P.Gupta
3. Quantitative Techniques for Management by P.R.Vittal
4. Business Statistics by V.K.Kapoor.
5. T.N.Srivastava – Shailaja Rego – Statistics for Management – Tata
McGrawhill

MBN505 FINANCIAL & MANAGEMENT L T P C
ACCOUNTING 3 2 0 3

PURPOSE
To understand the foundation of accounting and its implication in the conduct of
Business. The purpose of this course is to acquaint the students with the various
concepts, techniques, methods, processes of accounting data, analysis,
interpretation, decision making.
UNIT 1 11
Financial Accounting & Management-Basics of accounting – concepts and
conventions – Preparation of Trading, Profit and Loss Account and Balance
Sheet of business units-Interpretation

UNIT 2 8
Analysis of Financial Statements comparative statement, Common Size
Statement, Trend Analysis, Ratio Analysis –

UNIT 3 8
Fund Flow Statement and Cash Flow Statement-
1
UNIT 4 1
Marginal Cost – Cost volume profit analysis-Cost Accounting – Elements of
Cost– Cost sheet – Methods of Costing

UNIT 5 7
Budget and Budgetary control – ZBB – Performance
budgeting

Note: Weightage of 60% should be given for problems. Total = 45

Reference Books: & S.N.Goyal, Principles of Management Accounting,
1. Manmohan
Sahitya Bhavan Agra, 2000.
2. Jain & Narang – Advanced Accounting, Kalyani Publishers New Delhi
3. M.Y.Khan and Jain – Management Accounting, Tata McGraw Hill
Publishing Co Ltd.,
4. T.Ramachandran – Accounting & Financial Management, Scitech
Publications Chennai
5. S.N.Maheswari – Management Accounting, Sultan Chand & Sons, New
Delhi

MBN507 MANAGERIAL ECONOMICS L T P C
2 0 0 2

UNIT I 6
Basic Concepts, Scope, Importance and Definitions Relevant to Managerial Economics-
Factors Influencing Managerial Decision – Managerial Economics and other Disciplines

UNIT II 6
Objectives of the Firm – Managerial Decisions-Meaning of Demand- Types of
Demand – Determinants of Demand – Demand Functions – Demand Elasticity –
Demand Forecasting Methods – Accuracy of Forecasting

UNIT III 6
Costs Concepts - Accounting Cost and Economic Cost – determinants of Cost –
Cost – Output Relationship – Estimation of Cost – Output Relationship

UNIT IV 6
Determinants of Price- Pricing under Different Objectives- Pricing under Different
Market Structures- Price Discrimination- Pricing of Joint Products

UNIT V 6
Import of Macro & Micro Factor -Money Supply & Demand for Money – Inflation –
Business Cycle - Government Policy – Fiscal & Monetary Policy – Indian
Government Policy, National Income & Current Issues

Total = 30

Reference Books:
1. Dominick Salvatore, “Managerial Economics in a Global Economy” 4th
Edition, Thomson South-Western
2. V.L.Mote et al, “Managerial Economics”, Tata McGraw-Hill Publishing
Company Limited, India.
3. John Sloman, “Economics”, Pearson Education, India.
4. Joel Dean, “Managerial Economics”, Prentice – Hall of India.
5. Sumitra Pal, Managerial Economics, Cases & Concepts, Mac Millon India Ltd.,
6. G.S.Gupta, Macro Economics, Tata McGraw Hill Company Ltd., India

MBN511 MARKETING – I L T P C
2 2 0 2

OBJECTIVES
To understand fundamental concepts of Marketing in Modern Marketing Practices.
UNIT I 6
Defining Marketing in 21st Century – Importance – Scope – Changing Scenario of

Business & Marketing – Fundamental Marketing Concepts – States of Demand –
Paradigm Shifts in Marketing.
UNIT II 6
Components of Marketing Mix – Product – Price – Promotion – Physical Distribution -
Forecasting – Case Study.
UNIT III 6
Consumer Behaviour – Factors Influencing Consumer Behavior – Stages in
Buying Decision Process – Post Purchase Behaviour – Business Market Vs
Consumer Market – Stages in Industrial Buying Process – Case Study.
UNIT IV 6
Levels of Market Segmentation – Segmenting Consumer Markets – Bases for
Segmenting Business Markets – Market Targeting – Case Study - Role & Scope of
Brands – Brand Equity – Devising a Branding Strategy – Brand Positioning – Developing
& Communicating a Positioning Strategy – Writing a Positioning Statement –
Differentiation Strategies – Case Study.
UNIT V 6
Analyzing Competitors – Competitive Forces – Identifying and Competitive
Strategies for Market Leader – Market Challenger – Marketing Follower – Market
Nicher Strategies – Product Lifecycle Marketing Strategies – Case Study.
Total = 30 hours
Text Book:
T1 – Philip Kotler, “Marketing Management – A South Asian Perspective”, 12th Edition,
Pearson Publication.

MBN 515 MANAGERIAL ORAL COMMUNICATION L T P C
0 0 4 2

OBJECTIVE
To develop Oral Communication

Introduction:
UNIT I 8

Self Introduction – News Reading – Story Telling

UNIT II 6

Group Discussion – Presentation - Press Meet

UNIT III 5

Role Plays – Meetings

UNIT IV 5

Programme Reviews

UNIT V 6
Presentatio
n Total=30

Reference Book:
1. Menakshi Raman, Prakash Singh – Business Communication-Oxford
University Press

MBN 515 WRITTEN CASE ANALYSIS L T P C
0 0 2 1

OBJECTIVE
To inculcate problem solving, Analytical, decision making and written
communication skills for the effective management in an organisation. To expose
real life Business environment

CASE STUDY I PREPARATION & DISCUSSION 4

CASE STUDY II 3

CASE STUDY III 3

CASE STUDY IV 3

CASE STUDY V 2

Total=15

MBN 519 COMPUTER SKILLS L T P C
0 0 2 1

INSTRUCTIONAL OBJECTIVES

To have hands on experience with Microsoft office tools. Also to learn about
sending email & study about various web browsers.

ﾷ MS Word – Reporting, Editing & Formatting a report document in word. Also to
learn about sending Mail-Merge documents. 6
MS Power Point - Formatting slides & Text in Power Point Presentation.
ﾷ 6

ﾷ MS Excel - Managing Data, Functions and Charts in Excel Worksheets. 6

ﾷ MS Access - Customizing, Organizing, Sorting & Filtering data and also to create
reports for professional data presentation in Access. 6

ﾷ Networking - Getting on the Internet, Working with E-mail, Reading a page in a
web browser 6

Total = 30

Reference Books:
Gini Courter Annette Marquis - Mastering Microsoft 2000,
1. Office Professional
Edition, BPB Publications, New Delhi
2. T.Sheela Kumar, S.S.Sridhar, Computer Practice – Anuradha Agencies,
Kumbakonam
3. Niranjan shrivastava-Computer Applications in Management-Dreamtech
Press,New Delhi

SEMESTER – II
MBN502 HUMAN RESOURCE MANAGEMENT L T P C
3 0 0 3

The student will be able to understand the concept of Managing Human
Resources and work situations. It helps to identify the effective Human
Resources and working environment of the organizations-The students will
understand the importance of Man Management; understand the importance of
Training, performance appraisal, and the importance of time management

UNIT I 10
Meaning, Nature and Scope of HRM - Personnel Management Verses HRM-Importance
of HRM-Functions of HRM-Classification of HRM Functions-Organisation of HRM
Department-Qualities and Qualifications of HRM Managers

UNIT II 9
Strategic planning-Basis for HRP – Meaning and Objectives of HRP – Benefits of
HRP – Factors affecting HRP – Process of HRP – Analyzing the corporate and
unit level strategies – Demand forecasting – Supply forecasting – Estimating the
net human resource requirements – Problems of HRP – Recent Trends in HRP

UNIT III 10
Definition and objectives of recruitment – Strategic management and recruitment –
Company strategies and recruitment strategies – Job Analysis – Purpose &
Techniques – Job Description – Job Specification – Recruitment policy – Centralized
decentralized recruitment – Searching for prospective Employees/Sources of
Recruitment – Traditional sources – Modern sources – Factors affecting Recruitment
– Applicants pool-Meaning and definition – Essentials of Selection Procedure – Role
of Selection Procedure – Organisation for Selection – Selection Procedure –
Application form – Written examination – Preliminary Interview – Psychological Tests
– Final Interview – Medical examination – Reference checks – Line Manager’s
Decision – Job Offer – Employment – Placement – Problems – Making Effective –
Induction – Objectives – Advantages – Retention of Employees

UNIT IV 8
Training & Development – Purpose – Need – Importance – Techniques (on the
job & off the job) – Evaluation – Benefits – Management Development
Programme – Knowledge Management - Job Enlargement – Job Enrichment –
Job Evaluation – Meaning – Purpose - Techniques.

UNIT V 8
Performance Appraisal – Need – Importance Techniques – Benefits - Career Planning
- –
Meaning Need – Process – Succession Planning – Career Development – Steps –
Career
Development Actions – Advantages – Recent Developments – Time Management -
Retaining and Motivating – Corporate
Social Responsibility.

Reference Books: Personnel Management – Himalaya Publishers
1. Memoria C.B
2. Flippo E.E – Personnel Management – McGraw Hill
3. Subba Rao. A – Personnel & Human Resource Management – Himalaya
Publishing House
4. Aswathappa K – Human Resource Management – Tata McGraw Hill, New Delhi,
5. Chandra Mohan A – Human Resource Management – APH Publishing
Corporation
6. Arun Monappa – Managing Human Resources – Mac Millan India Ltd.

MBN504 FINANCIAL MANAGEMENT L T P C
3 2 0 3

To introduce the function of Finance in organization and methods in managing funds for
business-Finance is concerned with everything that takes place in the conduct of the
business. Obviously the subject seeks to develop and acquaint the students with the various
Concepts, techniques, and methods of planning forecasting, raising, effective utilization
appraisal and to develop and increase the decision making ability in the area of
finance.-
UNIT I 8
Nature, Scope and Objectives of Finance Function – organization of finance function –
Role of financial managers in general and in India.
UNIT II 11
Investment Analysis – Traditional Methods – Discounted Cash Flow Methods – Dividend
decision and Bonus Issues (excluding theories)
UNIT III 9
Working Capital Management – Regulation of Working Capital Finance – Sources
of
Short Term Funds.
UNIT IV 9
Sources of long term funds – Cost of Capital – Computation Cost of Capital for Each
Source and Weighted Average Cost –- Capital Structure – Computation of Indifference
Point – Financial Leverage, Operating Leverage – Combined Leverage and its
significance
UNIT V 8
Financial Information System (FIS) – Economic Value Addition (EVA) - Basics of
Management Control System – Corporate Governance – Corporate Debt Restructuring.

Total = 45

Reference Books:
1. Prasanna Chandra – Financial Management, Tata McGraw Hill, New
Delhi.
2. IM Pandey – Financial Management, Vikas Publishing Co, New Delhi.
3. S.N.Maheswari – Financial Management, Sultan & Sons, Delhi
4. M Y Khan & P K Jain - Financial Management, Tata McGraw Hill, New
Delhi.

MBN506 BUSINESS TAXATION L T P C
2 0 0 2
To provide working knowledge of the law and procedure relating to Central
Excise,
Customs and Central Sales Tax and to integrate the relevance of these laws with financial
planning and managerial decisions.
UNIT I 5
Introduction - Special features of indirect tax levies - all pervasive nature, contribution to
Government revenues; fiscal preference as instrument of planning and development role
of indirect tax laws; tax planning and tax management - meaning and
significance
UNIT II 7
Central Excises Act, 1944 - Nature of levy of excise duty; classification of
excisable goods; price lists and their significance; valuation of excisable goods;
central excise registration - detailed procedure. * Clearance of excisable goods -
procedure under physical control, compounded levy scheme and self-removal
procedures; gate passes, Personal Ledger Account and Daily Stock Accounts. *
Exemption from excise duty levies - nature and types of exemption notifications. *
Procedure for clearance of samples, semi- finished goods and return and
retention of duty paid goods. * Adjudication and Appeals - detailed procedure
before various Excise Authorities and the Appellate Tribunal.
UNIT III 6
The Customs Act, 1962 - Details of procedure in relation to levy, collection and
exemption from customs duties - documents to be prepared and presented to
customs authorities; valuation of goods; clearance of imported and exported
goods - procedure * Detailed procedure in relation to transportation and
warehousing - relevant rules and regulations * Drawback of customs duties paid -
preparation and submission of drawback claim forms * Adjudication and appeals
before the customs authorities and the Appellate Tribunal.
UNIT IV 6
The Central Sales Tax Act, 1956 - Inter-State sales, Intra-State sales and sales
in the course of import and export, taxability of inter depot/inter-branch transfer of
goods, levy and collection of sales tax procedure; appeals, revision and
rectification of assessments - procedure; concept of consignment tax.
UNIT V 6
The Central Excise including Central Value Added Tax (CENVAT); Basics of Indian
Income tax act (theory only) – Service Tax – Fringe Benefit Tax - Entry Tax and Octroi

Total = 30

Reference Books:
1. Business Tqaxation by T.S.Reddy & Dr.Y.Hari Prasad Reddy, Margham
Publication, 2006
2. Relevant Bare Acts

MBN508 MARKETING – II L T P C
2 2 0 2

Objectives: To understand fundamental concepts of Marketing in Modern
Marketing Practices

UNIT I 6
Components of a Modern Marketing Information System – M.R Process – Focus Group
–
Questionnaire Design – Online Research – Marketing Metrics(6)

UNIT II 6
Product Characteristics – Classification – Product Differentiation – Product
Hierarchy – Co-Branding – Packaging – Labeling – Warranties & Guarantees –
New Product Development – Related Case Studies in Product Strategies

UNIT III 6
Understanding Pricing – Setting the Price – Types of Pricing Strategies – Initiating
&
Responding to the Price Changes – Related Cases in Pricing
Strategies

UNIT IV 6
Importance of Marketing Channels – Functions – Channel Design – Channel
Management – E-Commerce – Marketing Practices – Retailing – Types & Recent
Trends – Wholesaling – Market Logistics – Managing Sales Force – Related
Cases in Distribution Strategies.

UNIT V 6
Role Marketin Communicatio Component Promotio Sale
of g n – s of n (Advertising, s
Promotion, Personal Selling, Public Relations – Basic Concepts), Direct
Marketing (Direct Mail, Catalogue, Tele Marketing), Interactive Marketing –
Design attractive website – Case Study.
Total =30 hours

Reference Books:

1. Philip Kotler, Kevin Lane, Abraham Koshy-Marketing Management – A
South Asian Perspective-Pearson/Prentice Hall India Ltd
2. Rajan Saxena – Marketing Management-Tata McGraw Hill
3. Ramaswamy & Namakumary-Marketing Management-Global Perspective-
Indian Context-Mac Millon India Ltd

MBN510 PRODUCTION & OPERATIONS L T P C
MANAGEMENT 2 2 0 2

OBJECTIVES

To enable students understand the principles, practices and areas of application
in shop floor management.

UNIT I 6
Productio Operation Managemen Meaning Scope Functions Relationshi
n & s t – , , , p
between POM & other functional areas of Management – Effect of Time Element
on POM.Classification of Production Systems – Intermittent, Job shop, Batch,
Continuous, Flow and Mass Production Systems

UNIT II 6
Product Design – Need, Preliminary Design, Final Design, Modular Design,
Reverse EngineeringProcess Planning – Steps in Process Planning – Make or
Buy Decision.Computer Integrated Manufacturing – Computer Aided Design -
Computer Aided Manufacturing – Flexible Manufacturing Systems.

UNIT III 6
Production Planning & Control – Preplanning – Fore Casting – Scheduling -
Dispatching – Routing – Expediting-Plant Location – Factors Influencing Plant
Location, Importance of Environmental Health & Safety factors in deciding the
location of plant - Cost Factor – Semi Quantitative Techniques, Return on
Investment, Single Facility Location and Gravity Location Problem- Plant Layout –
Principles, Flow Patterns, Types of Plant Layout -Capacity Planning – Types of
Capacity, Capacity Decision, Capacity Planning Strategies- Inventory – Definition,
Classification of Inventories, Purchase Model, Manufacturing Model, P & Q Systems,
MRP-I & MRP-II, Just in Time, Selective Inventory Control Techniques.

UNIT IV 6
Statistical Quality Control – Control Charts – Mean, Range, Number of Defectives,
Number of Defects Charts, OC Curves, Acceptance Sampling-Work Study – Method
Study – Symbols, Charts, Diagrams. Time Study

UNIT V 6
Maintenance Management – Types of Maintenance, Procedure for Maintenance,
Maintenance Cast Balance.-Fundamentals of Purchasing – Functions of
Purchasing, Purchasing Procedure, Vendor Rating-Stores Management –
Functions of Store Keeping, Store Records, Stock Verification

Problems shall be covered in the following topics:
Make or Buy Decisions, Single Facility Location Problem, Gravity Location Problem,
Capacity Planning, Sequencing (M Job 2 machines & M Job 3 Machines) Purchase &
Manufacturing Model with Shortages & without shortages, ABC Analysis, Individual
Replacement, Time Study, Mean, Range, P Chart, C Chart, Single Sampling Problems

Reference Books:
1. Senthil. M, Production & Operations Management, Pearson Education
2. Monks, Joseph G, Operations Management, McGraw Hill International
3. Adam Jr. Ebert, Production & Operations Management
4. Buffa E.S., Modern Production & Operations Management

MBN 512 MANAGEMENT INFORMATION SYSTEMS L T P C
& ERP 3 0 2 4

LEARNING OBJECTIVES:

To understand the basic concepts of Information Systems applicable to Management
To study the design,development and security of Management Information Systems To
learn about the various modules in Enterprise Resource Planning System
To Practice Data processing using MS-Excel and MS- Access

SYLLABUS:

UNIT I 8
Information System in the Enterprise – Digital Convergence and the changing business
environment – Perspectives on information systems – Business perspective on
information systems – Dimensions of information systems - Contemporary Approaches
to Information Systems – Learning to Use Information Systems – New Opportunities with
Technology – Major types of Systems in Organizations – ESS – DSS – MIS – TPS –
Systems from a functional perspective – Introduction to BPO & KPO – Case studies.

UNIT II 10
Information Technology Infrastructure – Levels of IT infrastructure – Evolution of IT
infrastructure – Technology drivers of infrastructure evolution – Managing data resources –
Organizing data in a traditional file environment – The data base approach to data
management – Types of data bases – Hierarchical and network DBMS – Object oriented
data bases – Designing data bases – Distributing Data bases – Database trends – Data
warehouses and Data mining – The web and the hyper media databases – Linking internal
databases to the web – Cost benefit consideration – Data administration – Case Studies

UNIT III 8
The knowledge management landscape – Important dimensions of knowledge –
Knowledge Management value chain – Types of knowledge Management Systems –
Enterprise wide Management Systems – Structured and Semi structured knowledge
Systems – Knowledge network Systems – Knowledge work Systems – Intelligent
techniques – Expert Systems – Case based reasoning – Fuzzy logic Systems – Neural
networks - Genetic Algorithms – Hybrid AI Systems – Intelligent agents –

UNIT IV 9
Decision making & Decision support Systems – Systems for decision support – Group
decision support Systems – Executive support in the enterprise – Management Opportunities
challenges & Solutions – Case studies.-Systems as planned organizational change –
Business process reengineering & process improvement – Overview of Systems
Development – System analysis – Systems design - Alternative System Building Approaches
– Traditional Systems life cycle – Proto typing – End user development

UNIT V 10
Information Systems security & Control – Systems vulnerability & Abuse – Internet
vulnerabilities – Wireless security challenges – Malicious software – Hackers and Cyber
vandalism – Computer crime and Cyber terrorism – Business value of security & control
– Technologies & tools for security and control – Access Control – Firewalls, Intrusion
Detection systems – Encryption and public key infrastructure – Case studies-Enterprise
Resource Planning – Introduction – Related Technologies – ERP Modules – Benefits of
ERP – ERP Market – ERP Implementation Lifecycle – Future Directions in ERP – ERP

Case studies

ﾷ Design & Development of Human Resource Information Systems for an
0· Educational Institution of Marketing Information Systems for an Company
Design & Development
0· Design & Development of Financial Information Systems for an Enterprise.
0· Design & Development of Information Systems
0· A study of Enterprise Information Planning Systems in a Company

Lab Exercises 30

0· Practice the use of MS Excel Spreadsheet
0· Practice the use of MS Access Database
0· Graphs using MS Excel
0· Application of Formula in MS Excel
0· Breakeven Analysis using MS Excel
0· Creation of Table in MS Access
0· Calculation of Net Margin using MS Excel
Total: 75

Reference Books:

1. Kenneth C. Laudon & Jane P.Laudon – Management Information
Systems-Managing the Digital Form-Eighth Edition, Eastern Economy
Edition
2. Alexis Leon, Enterprise Resource Planning – Tata McGraw Hill Publishing
Co. Ltd., New Delhi – 2005
3. Raymond Meleod, JR Information Systems – Mac Millan Publishing Co. ltd
– 4th Edition.
4. Gerald V.Post David L. Anderson, Management Information System-
Solving Business Problems with Information Technology – Tata McGraw
Hill Publishing Co. ltd, New Delhi
5. Gordan B.Davis Margrette H.Olsan, Management Information System,
Conceptual Foundations, Structure & Development – Second Edition –
Tata McGraw Hill Co. Ltd, New Delhi

MBN514 BUSINESS HISTORY L T P C
2 0 0 2

UNIT I 6
Economic, Finance, Production, System, Human Resources, Integrations, Public &
Private Businesses

UNIT II 6
Understanding the evaluation of Indian Business Lessons from successful
Business men / women

UNIT III 6
Public - Railways, ONGC, BHEL, Private - Reliance, Tatas, Infosys, Joint Sector & Co-
operative sector – IFFCO, KRIBHCO,

UNIT IV 6
Business History-America, Europe, Japan, China, Korea

UNIT V 6
Profit Vs Loss, Public Vs Private, Competitive advantages of Countries, Different
Countries, Big Vs Small, and Family Vs Professional Role of Law & Regulation

Total = 30

Reference Books:

1. Dwijendra Tripathi, Jyoti Jumani – The Concise History of Indian
Business, Oxford University Press

MBN516 RESOURCE MANAGEMENT TECHNIQUES L T P C
3 2 0 3

Objective :

The students will be able to analyze the various dimensions in decision making
for functional areas of Management and make the students to apply Resource
Management Techniques in the real life situation.

UNIT I 9
OR – Introduction – Background – Models in OR – Applications – Scope in OR

UNIT II 9
LPP – Formulation – Graphical Method and Simplex Method

UNIT III 9
Duality in LPP – Primal and Dual – Game Theory and Simulation

UNIT IV 9
Transportation Problem – Assignment Problem and Travelling Salesman
Problem

UNIT V 9
Network Analysis – CPM – PERT – Crashing – Cost Control

Total = 45

Reference Books:

1. S.D.Sharma, Operations Research
2. Prof.V.Sundaresan, Resource Management Techniques
3. J.K.Sharma-Operations Research – MacMillan Publishers

MBN518 MANAGERIAL ORAL COMMUNICATION - L T P C
II
0 0 2 1

To develop Oral Communication and Handling a Group

UNIT I 4
New Reading and Analysis
Personal Interview

UNIT II 3
Paper Presentation
Speech

UNIT III 3
Group Discussion

UNIT IV 2
Etiquette for Managers
Talk Shows
Movie
Reviews

UNIT V 3
Article Reviews
Total=1
Book Review 5

Reference Book:
University Press

MBN520 MANAGERIAL WRITTEN L T P C
COMMUNICATION
0 0 2 1

To develop Written Communication

UNIT I 3
Internal & External

UNIT II 3

Agenda & minutes of the meeting

UNIT III 3
Abstract / Summary of AGM speeches

UNIT IV 3
Preparing tenders and quotations

UNIT V 3
Daily report - Weekly Report - Monthly report - Quarterly Report and Annual Report
Press Report - TV Report - Radio Report - Business Report - Use excels and
develop a Report
Proposals - Web - Portals
Total=15

Reference Book:

University Press

SEMESTER III

MBN601 ETHICAL PRACTICES IN BUSINESS L T P C
2 0 0 2

UNIT I 6
Introduction, Virtue, Morality, Ethics and Law, Business Ethics, Salient Ethical Values
relevant to Business viz. Law abidance, Truth, Honesty/ Sincerity, Justice, Rights
and Duties/Responsibilities, Obligations to Stakeholders and Care. Conflicts and
compromises among ethical values; Need for Business Ethics and compatibility
with Profits.

UNIT II 6
Lawrence Kohlberg’s theory Carl Gilligan’s theory, Impact of religion, society and
family on Individual Ethics and Business Ethics - Rights and Duties Theories,
Virtue Theory of Ethics, Immanuel Kant’s Categorical Imperatives, Indian
Theories – Gita, Thirukkural, Mahatma Gandhi/Amartya Sen’s teachings,
Utilitarianism and integration with Ethical Principles.

UNIT III 6
Corporate Governance- (Perspectives, Malpractices, Codes of
Ethics/Conduct,
Regulations, Enforcement, Whistle-blowing, CSR).

UNIT IV 6
Human Resource Management: Finance Management; Marketing; International
Business;
Production and Projects, IT.

UNIT V 6
Environmental ethics- Pollution and depletion of natural resources- causes and
control & sustainable development-Development of the Code & Initiating
Implementation, Promoting ‘Ethics’ culture, Enforcement.

Total = 30

Reference Books

Manuel E.G. Velasquez, “ Business Ethics – Concepts & Cases” , 6th Edition,
Prentice Hall of India
Michael Harrington,“Is Capitalism Still Viable?., “Taking Sides: Clashing Views
On Controversial Issues In Business Ethics And Society, Lisa Newton, And
Maureen Ford, 2nd Edition (Guilford, Cn: Dushkin Publishing Group, Inc 1992)
Roberrt Soloman, “ The Myth Of The Profit Motive,” Ethics And Excellence
(Oxford Up, 1992)
Roberrt Soloman, “ Macho Myths And Metaphors,” Ethics And Excellence
(Oxford Up, 1992)
Albert Carr “Is Business Bluffing Ethical”?, Contemporary Issues In Nbusiness
Ethics, Joseph Desjardins, And John Mccall (Belmont, C.S: Wadsworth
Publishing Company 1990)
William Evan, And R.Edward Freeman, “A Stakeholder Theory Of The Modern
Corporation:Kantian Capitalism.” Ethical Theory And Business, Eds. Tom
Beauchamp, And Norman Bowie (Englewood Cliffs, Nj: Prentice Hall, 1993)
William H. Shaw, “Business Ethics”, Thompson, 2002
David. J.Fritzche, “Business Ethics”
Peter Madsen and Jay. M. Shapitz, “Essentials of Business Ethics” Ken
Smith and Phil Johnson, “Business Ethics and Business Behaviour

MBN603 QUALITY MANAGEMENT L T P C
2 1 0 2

UNIT I 6
The History and importance of Quality – Defining Quality – Quality as
Management frame work- Three levels of Quality – Quality and personal values –
Quality in Manufacturing – Quality in services – Quality in Health care – Quality in
Education – Quality in Small Business and not for profits, Quality in public sector.
UNIT II 6
Quality in practice: Ritz – Carlton hotel, Xerox, Toyota, Infosys, BSNL.-The Demining
Philosophy – Juran Philosophy – Cross by Philosophy – other Quality Philosophers –
Quality Management Awards and frame works – The Malcolm Baldrige National
Quality Award – International Quality Award programs – ISO 9000:2000
UNIT III 6
Six Sigma-Quality in practice: Six Sigma at Samsung, Motorola, Sundaram Clayton,
Apollo Hospitals.-The Importance of Customer Satisfaction and loyalty – Creating and
identifying customers – Understanding customers needs – Customer Relationship
Management – Leadership for Quality – Strategic Planning – 7 Management and
planning tools – Leadership, strategy and Organizational structure.-Quality Practice:
Solar turbines, Amazon.com, Wall-marts, Reliance Industries.
UNIT IV 6
Process Management – Scope of Process Management - Product Design Processes –
Designing Process for Quality - Projects as value creation – Process control –
Process Improvement – Self Assessment Processes.
Quality Practice: Bringing Process Management to Education, TVS Group – General
Motors – IOC.
UNIT V 6
Statistical Thinking – Statistical Foundation – Tools for concept Development – Tools for
Design Optimization – Tools for Design verification – Basic and other tools for process
improvement – SPC Methodology – Control Charts for variable data and attributes.
Quality Practice: QFD to University, SPC to Pharma Company, Microsoft Industries.

Total = 30

Reference Books:
1. Dale H. Besterfield, Total Quality Management, Pearson Education 1st
Edition
2. Bureau of IS Guidelines for ISO 9000 implementation.
3. Quality Management – Kanishka Bedi.
4. James R.Evans & William M.Lindsay “The Management and Control of
Quality” 6th Edition, Thomson Press, 2006.

MBN615 ENTRERPRENEURIAL DEVELOPMENT L T P C
1 0 2 2

UNIT I 6
Frame work for Entrepreneurship – What is Entrepreneurship – Dimensions of
Entrepreneurshi
p (6)

UNIT II 6
Role of MSMEs – Government policies and prospects

UNIT III 6
The Environment for Entrepreneurship-Identification of Business opportunity –
Formalities for setting up of Business – Family Business – Problems in small Business

UNIT IV 6
Business Plan - Financial Management – Marketing Management –
Production
Management – Human resource Management

UNIT V 6
Elements of Business plan – Critiquing the Business plan – Format and
Presentation

Total = 30

Reference Books

1. Rajeev Roy, “Entrepreneurship”, Oxford university press publications, sixth
impression, 2010
2. Jayshree Suresh, “Entrepreneurial Development”, Margham Publications,
Reprint 2010.
3. Poornima Charantimath, “Entrepreneurship Development – Small
Business Enterprises” , Pearson Publication, 2006.
4. Marc. J. Dollinger, “Entrepreneurship - Strategies and Resources”,
Pearson Publication, 3rd Edition 2005.
5. Hisrich , “Entrepreneurship”, Tata Mcgraw Hill, New Delhi.,2001.
6. Vasan Desai, “Entrepreneurship” , Himalaya Publications
7. SS.khanka, “Entrepreneurship Development”, S.Chand ., Ltd., 2001.
8. Prasanna Chandra, “Project Planning Analysis” Tata Mcgraw Hill,1996.
9. P.C.Jain , “Hand Book of Entrepreneurs” Oxford University Press., 1999.

MBN609 INTERNATIONAL BUSINESS MANAGEMENT L T P C
2 1 0 2

UNIT I 6
Globalization – WTO Important Provisions & Agreements – International Trade & WTO
– Trade Liberalization & Imports: Industry wise Analysis – WTO, Intellectual
Property Rights, & Industrial Sector – Trips Agreements & Pharmaceutical
Industry – WTO, Gats & Telecom Sector (6)

UNIT II 6
Legal Environment & Dispute Settlement Mechanism – Cultural Difference & Cross
Cultural Factors – Case Studies

UNIT III 6
Foreign Directory Investment – Concepts, Theory - Determinants – Benefits – Economics
Reforms – Regional Trade Blocks – India’s Trade Policy - Case Study with East
Asian Countries – Case Studies-Foreign Exchange Market – Exchange rate Theory
– FEMA – Euro Vs Dollar – Currency Crisis in developing countries - Case Studies

UNIT IV 6
Global Strategic Management – Contractual Agreements – Joint Venture – Turnkey
Projects – Global Hex Model – Major Players in the International Market – Staffing
Policy in the Global Scenario - Case Studies

UNIT V 6
Structure & Trends in Foreign Trade – Global Sun Rise Industry (Bio-Technology) –
SWOT Analysis of various sectors – EXIM Policy – Special Economic Zones –
Case Studies

Total = 30

Reference Books:

1. Justin Paul, International Business, Prentise Hall
2. Dr.P.Subba Rao, International Business, Himalaya Publications
3. Frances Cherunilam, International Trade, Himalaya Publications

MBN611 STRATEGIC MANAGEMENT L T P C
2 0 0 2
UNIT I 6
1) Types of Governmental System, 2) Types of Markets 3) Business Environment; 4)
Sectoral Division of Business: Public Sector, Joint Sector and Private Sector; 5)
Forms
of Organisations: Sole Proprietorship, Partnership, Joint Stock Companies &
Cooperatives, 6) Forms of growth of Business: Organic and Inorganic & Dissolution, 7)
Role of entrepreneurship: Govt. and Private - in promoting business, 8) Economic
Reforms & impact on Business 9) Future scenario of Global and National issues
10)
Overall Components of Strategic Management Process
UNIT II 6
Corporate Governance Perspectives-Public policy and Management, Components of the
Planning Process, Business Philosophy, Vision / Mission and Planning
horizon,
Environmental Scans and Forecasts, Opportunities and Threats, Internal analysis-
Strength
and Weaknesses, SWOT & Competitive advantage, Setting quantified
Corporate
objectives. - Case
studies
UNIT III 6
Generating Strategy Alternatives –Existing Business and Diversifications, Strategic
Choice, Investment & Funding Plans, Functional Strategies or Policies, Creativity, Role
of IT/internet, Strategic issues in small business & non-profit organization - Case studies

UNIT IV 6
Components of the Process, Resource mobilization, allocation and delegation,
Organizational Structure, System and Processes & Code of Ethics, Unit wise/ Function
wise Micro goals/Targets/policies, Tactical plan. - Case studies
UNIT V ` `6
Leadership, Change Management, Project Management, Directing, Evaluation and
Control of Performance; Feedbacks on overall Process -. Case studies

Reference Books Total = 30

1. Nag A – Strategic Management -
2. Thomas L. Wheelen, J. Dravid Hunger & Hrish Rangarajan – Concepts
in Strategic Management & Business Policy – Pearsan Education
V.S.T. Rao & V. HariKrishan - Strategic Management – Text & cases – Excell books
3. Business Policy, Strategic Management, L.M. Prasad, Sultan
Chand & Sons
Publications, 2000.
4. J. Davidhunger & Thomas L. Wheeles – Strategic Management, Addison

Wesley Longman – 6th edition, 2000.
5.Charles W.L. Hill & Garefn R. Jones , Strategic Management Theory – All
India Publishers & Distributors, Chennai.,1998.
6.Azhar Kazmi, Business & Strategic Management, Tata McGraw Hill, New
Delhi, 1998.
7.Saloner, Shepard, Podolny, Strategic Management – John Wiley., 2001.

MBN613 BUSINESS RESEARCH METHODS L T P C
2 0 0 2

Purpose : To understand the basic concepts of research methods and its
usefulness in business situations

Instructional objectives
The students will be able to formulate research plans which would be useful in
companies to evolve strategies to manage situations

UNIT I 6
Basics of Research: Research meaning, scope, objectives, types of research, problem
definition, formulation of hypothesis, relevance of research for decision making in
various functional areas of management.

UNIT II 6
Researc desig an dat collectio Type researc desig Exploratory
h n d a n : s of h n – ,
descriptive, conclusive, experimental, case studies method - Questionnaire
design, interviews, sample size estimation, rating scales

UNIT III 6
Data analysis and presentation – editing, coding of data, statistical inferences,
parametric and non parametric tests

UNIT IV 6
Presentation of results – Tabulation – Charts – diagrammes – Executive
summary preparation – appendix – bibliography

UNIT V 6
Business applications Total = 30

Reference Books
1. Uma Sekaran, Research Methods for Business, Wiley Publications.

MBN605 SOFTWARE SOLUTIONS FOR BUSINESS L T P C
- - 2 1

EXPECTED OUTCOME:
To make the students Understand and use Business Application Software

SYLLABUS:
Use of computer packages is Finance – Marketing – Production – Personnel
Management – Tally – SPSS – POM – Purse- Ex –SAPM – Metastock –
Statistica – Business Data Analysis
Total: 30

LAB MANUAL:
SSB Manual prepared in the School of Management

REFERENCE BOOKS:

1. Carver, Doing Data Analysis with SPSS !0.0, Thomson Learning,2001

2.Namrata Agrawal,Financial Accounting using Tally 6.3, Dreamtech Press, New
Delhi,2002

3.David Whigham, Business Data Analysis Using Excel, Oxford University Press,
first Indian Edition 2007.

MBNF 659 SECURITY ANALYSIS AND PORTFOLIO L T P C
MANAGEMENT

2 0 0 2

To understand the vagaries of securities and the management of portfolio
businesses.-The course attempts to impart the knowledge on valuation and
return, fundamental and technical analysis selection and management of
portfolios, provides insight into the evaluation.

UNIT I 5
Money and capital markets-Trends of savings and financial flow of the Indian
money market and capital market institutions

UNIT II 5
Security Analysis:Objectives, principles, different types of securities, evaluation
of fixed income securities, evaluation of ordinary shares.

UNIT III 6
Stock Exchanges-Structure and functioning – the stock markets in India, Listing of
securities in stock exchanges, OTCEI, New issue market, Mechanics of trading in
stock exchange.Prediction of Share Prices-Factors influencing share prices.

UNIT IV 7
Forecasting stock prices, fundamental analysis. and technical analysis, efficient
market theory.

UNIT V 7
Risk and returns-Portfolio analysis-Portfolio theory, assessment of portfolio
performance and portfolio revision, practical aspects.

Weightage of 40% should be given for problems.
REFERENCE BOOKS Total = 30

Donald E. Fischer & Ronald J. Jordon, Security analysis and
1. portfolio
Management, Prentice Hall of India
Private Ltd., New Delhi, 2000.
2. V.A. Avadhani- Security Analysis and portfolio management, Himalaya
Publishing House, 1997.
3. Punithavathy Pandian- Security analysis and Portfolio management, Vikas
publishing House Pvt. Ltd., 2001
4. Port Folio Management – Dr. Dover – PHI Publishers
5. Security Analysis and Portfolio Management – Preeti Singh – Himalaya

Publishers
6. Financial Markets – Dr. Gurusamy – Vikas Publishers.

MBNF 661 CORPORATE FINANCE L T P C
2 0 0 2
To familiarize the students with the Techniques and methods of corporate
finance.

UNIT I 5
The role of financial manager as a decision maker is to be emphasized with a
managerial focus. The underlying philosophy with their distinctive features might
be a bit of stretch to cover the many facts of financial management in industries

UNIT II 8
Appraisal of risky investments, certainty equivalent cash flows and risk, adjusted
discount rate, risk analysis in the context of DCF methods using probability information,
nature of cash flows, security analysis: simulation and investment decision, decision tree
approach in investment decisions, evaluating project in terms of the total risk of the firm

UNIT III 6
Cost of capital - capital structure- different approaches in capital structure,
indifference point, simulation and financing decision, financing decision in the
context of option pricing model and agency costs

UNIT IV 6
Leasing as an investment and financing decision-Dividend policy, walter’s model,
Gordons’s dividend growth model, M.M irrelevance doctrine, practice in industry,
Interdependence of investment, financing and dividend decisions

UNIT V 5
Role of all India financial Institutions – Services – Markets – Collaborations – Mutual
Funds – Credit Rating - role of SEBI- stock markets. – OTCEI - Foreign Collaboration -
Business ventures & Multinational Corporation and their role, ventures abroad.

Total = 30

REFERENCE BOOKS
1. I.M. Pandey- Financial Management, Vikas publishing House Pvt. Ltd. 8th
Edition, 1999.
2. Prasanna Chandra- Financial management, theory and practice, Tata
Mcgraw Hill publishing company Ltd, 5th edition, 2001.
3. Aswat Damodaran- Corporate Finance theory and Practice, John Wiley &
sons, 2000.
4. James C. Vanhorne- Financial management and policy, pearson
education asia ( Low priced edition ), 12th edition, 2002.
5. Khan and Jain – basic Financial management & practice, Tata Mcgraw Hill
publishing company ltd. , 5th edition, 2001.

MBNF 663 FINANCIAL SERVICES L T P C
2 0 0 2

OBJECTIVES:
To make the students know the various financial services and their working and
the usefulness to business and industry.

UNIT I 5
LEASING, HIRE PURCHASING AND CONSUMER CREDIT:
Concepts and classification – lease documentation and agreement – tax aspects of
leasing – financial evaluation of leasing from lessor’s point of view and lessee’s point of
view – Hire Purchase finance – conceptual framework – legal framework – taxation
aspects accounting and reporting and financial evaluation – Consumer credit: meaning –
various methods – usefulness to industry and business – requirements for such credit.

UNIT II 8
FACTORING AND FORFAITING:
Meaning and types of factoring – importance factoring in India – factors for the growth of
factoring in India- Forfaiting – theoretical concepts – difference b between forfeiting and
cross border factoring – modus operandi – parties to forfeiting – pros and cons.

UNIT III 6
VENTURE CAPITAL FINANCING:
Theoretical concepts – types of venture assistance – Indian venture capital
scenario – Report of SEBI (Chandrasekhar) commission on venture capital

UNIT IV 6
HOUSING FINANCE:
Introduction – National Housing Bank and their housing finance companies
Directors – guidelines – refinance scheme – mortgage based securitization

UNIT V 5
CREDIT RATING
Meaning and necessity – regulatory frame work – rating agencies – rating
process and methodology
Total=30
Reference Books
1. MYKhan “financial Services” Tata Mcgraw-Hill – 3rd edition
2. Dr.Guruswamy “Merchant Banking and Financial Services Tata McGraw
Hill 3rd Edition
3. Dr.Tripathy “ Financial Services” Printice –Hall -3rd Edition

MBNF 665 FINANCIAL INSTITUTTIONS AND MARKETS L T P C
Objective: 2 0 0 2

To understand the various Financial Institutions and Markets.

UNIT I 6
Structure of Financial system- Equilibrium of Financial markets-Theories of the impact of
financial development and its process-Indian financial system-Indian financial system at
present- Indicators and financial development-Structure of Financial Institutions- central
Bank policies-Financial sector reforms-Need and objectives-Major reforms.

UNIT II 5
Reserve Bank of India-Functions, Role of RBI – Monetary policy of RBI,
Monetary control-Recent policy development

UNIT III 7
Securities and Exchange Board of India (SEBI)- Companies Act,1956-Security contracts
(Regulations) Act,1956-SEBI’S functions- Highlights of SEBI’s performance. Commercial
Banks-Co-Operative banks-Non banking Financial intermediaries and Statutory financial
organizations, small savings-provident funds-pension funds -insurance companies-An
overview of LIC, GIC and other private Insurance companies, NBFCs – An overview
upto 1995-96 and present position of NBFCs, Regulations of NBSCs – Types of NBF’s –
Public Deposits- Non-Banking Statutory Financial Organizations.

UNIT IV 6
Call Money Market-Treasury Bills Market-Commercial Bills Market-Certificate of
Deposits-The discount Market-Market for Financial Guarantees – Government
(Gilt-Edged) Securities market – Industrial securities market- An introduction of
futures, options and forward market.(6)

UNIT V 6
Foreign Exchange Market – International capital flow – Uses and determinants of
Foreign Capital – Forms of Foreign capital- International Financial instruments-
Foreign capital flow in India – Recent Developments in Foreign capital inflows –
Foreign Exchange Market, Interest Rates- Level and structure of Interest rates –
Interest rate in India.
Total = 30

Reference Books:
1. L.M.Bhole “Financial Institution and Markets” Structure, Growth, and
Innovation, TATA McGraw Hill 4th Edition-2008.
2. Meir Kohn “Financial Institutions and Markets“, Oxford, 2nd Edition-2007

MBN F652 RISK MANAGEMENT & INSURANCE L T P C

3 0 0 2

UNIT I 6
RISK MANAGEMENT:Risk- Uncertainty- Peril- Hazard- Subjective risk- Acceptable
risk versus Unacceptable risk-Classification of risk- Classification of Pure risk- The
cost
of risk-Degree of risk-Meaning- Scope & Objective of Risk Management-
Personal risk management- Corporate risk management-Risk Management Process- The
Administration of Risk Management Process- influencing factors- constrains-monitoring
& review-Risk Identification- Perception of risk- Operative cause/perils- Safety
Audit-
Risk Evaluation - Presentation of Data- Probability Concepts- Risk and Law of large
number-Risk Control-Risk avoidance- Risk reduction- Classifications- Evaluation of
risk
reduction measures-Risk Financing- Retention-Determination of retention levels- Captive
Insurer- Self Insurance- Risk retention group.Transfer-Non-insurance transfer- Insurance.

UNIE II. 6
ENTERPRISE RISK MANAGEMENT
Enterprise Risk Management: Meaning of ERM - Source of risk to an Enterprise-
Pure risk- Speculative risk -Strategic risk - Operational risk- Market risk- Credit risk-Risk
management models- Integrated risk assessment- Frontiers of ERM- Role of Chief
Officer- Prerequisite for ERM
Market Risk Management: Importance, Exposure in financial markets, Methods to
handle & control Market risk.
Credit Risk Management: Need, Securitization for credit risk, Credit
derivatives, Methods for credit risk management.
Operational Risk Management: Importance, Measurement of Operational risk,
Stages of Operational Risk Management.
Strategic Risk Management : Strategic out look to risk management, Strategic planning
to manage risk -Managing risk in Merger & Acquisitions.

UNIT III. 6
PROJECT & OPERATIONAL RISK MANAGEMENT:
Project Risk Management: Meaning -Source & Classification of project risk-
Cost & Effect of project risk operation- Reason -Scope- Objective of Project
Risk
Management-Phases of Project Risk Management- Prerequisite of risk response-
Characteristics of risk response- Type of risk handling Strategies- Factors effecting
strategy selection- Insurance & Project Risk Management- Risk management in different
types of
project.
Operational Risk Management: Meaning - Sources & Classification of Operational
Risk - Operational Events- Regulatory issues of Operational Risk

Management-
Measurement of Operational Risk-Objectives of Operational Risk Management- Stages
of Operational Risk Management- Roles of Supervisor- Disclosure
Requirement-
Insurance & Operational Risk Management.

UNIT IV. 6

FINANCIAL & TREASURY RISK MANAGEMENT:
Financial Risk Management: Definition - Source of financial risk- Need &
Importance of Financial Risk Management- Tools for Financial Risk
Management: Derivatives- Futures- Swaps- Options- Role of Chief Risk Officer-
Integrated Risk Program- Double trigger option.
Treasury Risk Management : Money market- Trends in Security Market- Trends
in Interest Rates- E- Finance- Integrated treasury in Public Sector Banks-
Volatility trading-Floating- Capital Adequacy- Liquidity Management-Tools for
Treasury Risk Management: Currency future- Financial future- Commodity
future- Steel future-Options , Real Options- Weather derivatives Insurance.

UNIT V. 6
INTRODUCTION TO INSURANCE & INSURANCE INDUSTRY:
Insurance- Definition- Purpose & need of Insurance- Insurance as risk transfer & risk
sharing mechanism-Benefits & Cost of insurance to society-Types of insurance
business-Insurance as contract- Essential elements- Fundamental principles of
insurance- Utmost good faith-Insurable Interest, Indemnity & its corollaries- Proximate
cause- Co-insurance-Condition of Average-Insurance documents- Proposal form, Cover
note, Certificate of Insurance, Endorsement, Renewal Notice- Claim form- Survey
Report- Basic parts-Clause- Warranties- Condition- Exclusion- Riders- Deductibles
-Types of Insurer, Insurance Intermediaries, Distribution system in insurance industry,
Important activities of an insurance company, Typical operational structure of an
Insurance Company, Role of Actuarial Profession-Legislative & Regulative matters- Aim,
Objective & Areas of regulation, Insurance Act 1938, IRDA Act 1999-GIBNA 1972- LIC
Act 1956- Consumer Protection Act 1986- Insurance Ombudsman- Role of T. A. C.
-Contract Act 1872-Malhotra Committee- Insurance Advisory Committee.(6)
Total = 30

Reference books: Risk Management & Insurance – George E. Rejda.
1. Principles of
2. Risk Management & Insurance- Scott Harington.
3. Risk Management & Insurance- C. Arthur Williams.
4. Enterprise Risk Management: ICFAI Publishers

MBN F654 FINANCIAL DERIVATIVES L T P C
2 0 0 2

UNIT I 6
Introduction and overview of Derivatives

UNIT II. 6
Mechanics of Future Markets – Financial Derivatives Market in India – Regulation of
financial derivatives in India:

UNIT III. 6
Hedging Strategies of Futures – Interest rates – Forward and Future Prices -
Short term and Long term Interest rate futures – Foreign Currency Future:

UNIT IV. 6
Swaps and Options –Strategies involving Options – Options Pricing Models -
Binomial trees – Wiener processes and Ito’s lemma – The Black-Scholes-Merton
model – Option on Stock indices, Currencies, and future:

UNIT V 6
Greek letters – Volatility Smiles – Value at risk – Credit risk – Credit derivatives –
Interest rate derivatives-the standard market models – Models of the short rate.
Total = 30

Reference Books:

01 John C.Hull, Options, Futures, and Other Derivatives, Prentice Hall India.
Sixth Edition , 2007
02 S.L Gupta, Financial Derivatives theory, concepts and problems, Prentice
Hall, Fourth Edition, 2007

MBNF 656 BUSINESS VALUATION L P T C

2 0 0 2

Objective:
To train the students in how to valuate business.

UNIT I 6
Framework for business analysis and valuation using financial statements –
From
financial statement to business analysis – Case the role of capital market intermediaries in
the Dot-Com Crash of 2000.

UNIT II 6
Strategy analysis – Overview of Accounting analysis – Implementing accounting
analysis
– Case – Financial analysis – case.

UNIT III 6
Prospective analysis – Forecasting – Valuation theory and concepts Case –

UNIT IV 6
Valuation implementation – case. Business analysis and valuation Applications – Equity
– case –

UNIT V 6
Credit analysis and distress prediction – case. Mergers and Acquisitions – Corporate
financing policies – communication and Governance. Total=30

Refernce Book:
Krishna G. Palepu, Paul M. Healy, and Victor L. Bernard, “Business
Analysis and Valuation “Text and cases. Thomson Learning 2007.

MBNF658 BANKING MANAGEMENT L T P C
3 0 0 2

Objective:

To understand the roles, fundamental activities and rules and regulations of banking.

UNIT I 5
Modern Day Banking in India-Reforms in Banking System-Autonomy for
Commercial Banks- Best practiced code-Corporate governance in Banks

UNIT II 6
Universal Banking- Narrow Banking-Private sector Bank Guidelines-Know your
customer- Anti money Laundering- Role of Banks-Financial intermediary-Constituent
of Payment system-Financial service provider-Banking of Business Mathematics-
Money Market Operations-Reserve Requirements-Profitability of Banks

UNIT III 7
RBI Act 1934- RBI Functions-Banking Regulation Act 1949-Negotiable Instrument Act-
Important Sections of NI Act-Collection of Cheques- Dishonour of Cheques-Remittance-
Demand Draft

UNIT IV 6
Banker
Customer Relationship- Bankers Obligations-Right of Appropriation-Different
types of customers-Indian Committee-Chore Committee-Credit Risk
Management-Corporate Debt Restructuring-Book principles of Lending

UNIT V 6
Various types of Capitals -Fixed Capital-Working Capital-Non-fund based facilities-
Letter of Credit-Guarantee UCPDC-Pledge-Mortgage-Hypothecation-Types of
Charges-Prudential norms-Asset Classification-Income Recognition-Provisioning
Asset-Liability Management-Capital adequacy in Banks-Basel-I-Basel-II-Basic of
Derivatives-Camels rating of Banks-Credit Risk-Market Risk-Operational Risk-
Banking Ombudsman Scheme-Customer Protection Act-SARFAESI Act 2002.

Total = 30

Reference Books
1.Commercial Banking and Monetary Policy, By Partha
Roy 2.Hand Book of Banking Information, By N.S.Toor.

3. Digest for Nationalised Banks, By G.Subramanian.

CE L T P C
2 0 0 2

UNIT I 6
Introduction, Role of Credit in Agriculture, Classification of Agricultural
Finance,

UNIT II 6

MBN F662 MICRO FINANCE L T P C
2 0 0 2

Objectives:
To enable the students to understand the principles, practices and application in
Micro Finance. .

Course Outline:
UNIT I. 6
Introduction: Evolution: Impact and Importance: Micro Financial Services: Steps
Initiated in Development of Micro finance

UNIT II. 6
Role of Regulatory body in Micro finance: Rural Credit system: Self Help groups (SHG):
What is SHG: Features of SHG: Objectivity of SHG: Role of SHG in Micro finance: Self
Help group promoting institutions (SHPI): Formation of SHG: Credit Linkage

UNIT III. 6
Micro Finance Services: Weaker Sections: SHG-Bank Linkage: Banks and Financial
Intermediaries: SHG-Thrift, credit, and Other Financial Services

UNIT IV. 6

Formation and development of Micro Services. Micro Finance Institutions: Role
of MFI in developing Micro Finance: Enhancing Institutional Finance

UNIT V. 6
Micro Finance and Rural Development: Micro Credit Institutions: Non Government
Organization (NGO).Prospects of Micro Finance: RBI Role in Regulating: Bank’s Role
in Micro Finance: Growth of Micro Finance: Development of Micro Finance: Credit
Plans: Credit Schemes: social Banking. (6) Total = 30

Reference Books
Micro finance and poverty reduction by susan johnson and bren rogaly –
Oxfam 1997 Indian micro finance-the challenges of rapid growth-by prabu
ghate – Sage 2007 Micro finance hand book - by jonna ledger wood – E book
Commercial banks in micro finance- by malcolm harper and sukhwinder singh
aroroa – Teri Press 2005.

MBN F 664 INTERNATIONAL FINANCE L T P C
2 0 0 2

UNIT I. 6
What's different about international finance? International markets for payments
and international finance – Purchasing Power Parity - Law of One Price- Covered
interest parity and arbitrage - External and internal interest rate linkages and
deviations - Application of parity conditions

UNIT II. 6
ISS international capital budgeting - Exchange rate systems and policy - Central bank
intervention - Currency crises - European Monetary Union - Monetary and portfolio-
balance Exchange rate determination approaches

UNIT III. 6
Foreign exchange market efficiency and exchange rate forecasting - Currency risk,
and implications for investment, financing and risk management - Measurement of
currency risk exposure - Currency risk, and implications for investment - Value-at-
Risk (VAR) -Types of currency risk exposure - Currency of determination

UNIT IV. 6
Currency forwards and futures - Forwards in hedging, speculation and arbitrage -
Currency futures and basis risk - Currency options - Options versus forwards or
futures in currency risk management-Pricing of currency options - Currency
Swaps - Risk management and arbitrage through swaps - Mechanics and pricing
of interest rate and currency swaps - Swap valuation Swap risks

UNIT V. 6
International investment decisions - Diversification through international portfolio
choice - Evaluating international investments - International financing decisions
Financing choices for the international firm - Evaluating international financings
Currency matching and denomination - International bond and equity financing -
Innovation in international finance

Total = 30

Reference Books:

01 Mahir A. Desai, International Finance, A Case book. Wiley India
Edition, 2007
2 Milind Sathye, Larry Rose, Larissa Allen, Rae Weston, International
Financial Management, Wiley Publications, 2006
03 Ephraim Clark, International Financial Management, Cengage
Learning, 2nd Edition, 2008

MBN F666 STRATEGIC FINANCIAL MANAGEMENT L T P C
2 0 0 2
Purpose:
To train students on how to assess the employee decision making necessary at
higher levels of Management.

Objectives:
To equip the students with necessary strategic knowledge and skills received to evaluate
discussions or capital restructuring, merges and acquisitions,
UNIT I 6
Sale of existing assets and making discussions on complex investment opportunities
and managing risk-Financial planning- Analyzing Financial Performance –
Approaches to Financial Planning – Short-term Financial Planning
UNIT II 6
Strategic Alliances-Ownership Restructuring- Leveraged Buyouts- Sell Offs- Leveraged
Recapitalizations Fram
- Distress Restructuring-Merges & Acquisitions- Financial e
Work- Merger as a Capital Budgeting Decision- Legal and Tax Aspects- Post Merger
Integration Issue,
UNIT III 6
Acquisition/Take over Codes- Techniques – Defensive Strategies- Cross Boarder Deals-
UNIT IV 6
Corporate Sickness- The Magnitude- Different interpretation of Sickness-
Causes-Turnaround- Turnaround Types-Basic Approaches- Surgical Vs.Human
– Phases in Turnaround Management-
UNIT V 6
Strategy and Cost Management- Strategy Formulation and Cost System Design-
Alternate Strategies- Objectives of Cost Management Systems- Broken Cost System-
Causes and Remedies- Cost of Quality- Activity Based Costing principles-Target
Costing.

Total = 30

Reference Books

1. Sharplin, ‘Strategic Management, Mc Graw Hill.
2. Weston J.Fred & E.F. Brigham, ‘Managerial Finance’ , Drydon Press
3. James C. Van Horne, ‘Financial Management and Policy’, Prentice Hall of India
4. M.Y. Khan, ‘ Financial Services’, Tata McGraw Hill-3rd Edition
5. Richard A. Brealey and Stewat C.Myers, ‘Principles of Corporate Finance’,
Tata McGraw Hill.
6. Pradip M. Khandwalla, ‘Innovative Corporate Turnarounds’, Saga Publications
7. G.PJakhotiya, ‘Strategic Financial Management’, Vikas Publications

MBN F668 MERCHANT BANKING L T P C

2 0 0 2

PURPOSE
To understand money markets and different financial services.

UNIT I 6
The students will be able to know about money market functions, role of SEBI,
Mutual funds, Factoring, Credit cards and Ratings,

UNIT II 6
Leasing , Hire purchasing and Venture capital.

UNIT III 6
Merchant Banking - Origin, Growth, Scope, Functions, Institutional Structure-

UNIT IV
Legal and Regulatory frame work-relevant provisions of Companies Act

UNIT V 6
SEBI guidelines Activities requiring SEBI registration and activities requiring no
registration-categories of Merchant Banker-Relations with Stock Exchanges –
SEBI – Regulations.

Total = 30

REFERENCE BOOKS
1. J.C.Verma, “A Manual of Merchant Banking”, Bharath Publishing House,
New Delhi, 2001.
2. Machiraju, “Indian Financial System”, Vikas Publishing House, 2002
3 Sriram K., “Hand Book of Leasing”, Hire Purchase and Factoring”, ICFAI,
Hyderabad, 1992.
4. Economic Dailies, Relevant Publications in Magazines and Journal

MBNF 670 BEHAVIOURAL FINANCE L T P C
2 0 0 2

Objective:
To enable the students to understand the psychological impact on market
investors, port folio managers and finance economists.

Course Outline
UNIT I 6
Individual investors – problems – Institution verses reasoning- psychology-
positive self illusions – pre requisites for rational choices quasi rational choice.

UNIT II 6
Efficient market hypothesis – fundamental information and financial markets –
Information available for market participant and market efficiency – market predictability

UNIT III 6
The concept of arbitrage – limits of arbitrage. Equity premium puzzle – volatility
puzzle – disposition effect – endowment – effect and availability heuristic myopic loss
aversion and mental accounting – naïve diversification – overconfidence and optimism.

UNIT IV 6
Expected utility – violations of expected utilities – prospect theory – risk aversion
– anomalies – accounting anomalies calendar anomalies – attention anomalies –
celestial’s anomalies – meteorological anomalies.

UNIT V 6
Over reaction – under reaction – fairness – ethics – mutual fund scandal –
advertising to investors – saving behavior

Total = 30

Book Reference:
Scott plous , The psychology of judgment and decision making Mc graw hill -
1993 Daniel kahneman and Amos tverskey (Eds) Choices, values and frames;
Russell sage foundation Cambridge, VIC Newyork - 2000
Andrei sheifer Inefficient markets Oxford, Newyork Oxford University Press - 2000

MBN F672 COMMERCIAL BANKING L T P C
2 0 0 2

Objectives:
To update the participant the latest practices and reforms in the banking sector.

Course Outline:
UNIT I 6
Modern Day Banking in India, Reforms in Banking system, Autonomy for commercial
Banks, Best practiced code, corporate governance in Banks, Universal Banking,
Narrow – Banking, Private Sector Bank guidelines. Know your customer, Anti money
Laundering, Role of Banks, Financial Intermediary, Constituent of payment system,
Financial Service Provider, Banking of Business mathematics.

UNIT II 6
Money market operations, Reserve Requirements, Profitability of Banks. RBI Act
1934, RBI functions, Banking Regulation Act 1949 Negotiable Instrument Act,
Important sections of NI Act, collection of cheques, Dishonour of Cheques,
Remittance – Demand Draft, Banker customer Relationship Bankers obligations,
Right of appropriation, Different type of customers.

UNIT III 6
Tandon Committee, Chore Committee, Credit Risk Management, Corporate
Debt
Restructuring, Basic Principles of lending

UNIT IV 6
Various types of capitals, Fixed capital, working capital, Non-Fund based
facilities, Letter of credit, Guarantee, UCPDC, Pledge, Mortgage, Hypothecation,
Types of Charges. Prudential Norms.

UNIT V 6
Asset Classification, Income recognition, Provisioning, Asset – Liability
Management, Capital Adequacy in Banks, Basel I, Basel II, Basics of Derivatives,
Camels Rating of Banks, Credit Risk, Market Risk, Operation Risk, Banking
Ombudsman Scheme, Customer Protection Act, SARFAESI Act 2002.

Total = 30

Reference:
Banking Theory & Practice, KC.Shekhar, Lekshmy shekhar, Vikas – 2009.

MBN F674 MUTUAL FUNDS L T P C
2 0 0 2

Objectives:
Mutual funds are know the most popular investment avenue for small and medium
investors. A working knowledge of the same is imperative for the finance students. At
end of the course the student should be familiar with the working aspects of mutual
funds like construction, evaluation of port folio and regulatory frame work

Course Outlines:
UNIT I 6
Introduction – Risk Diversification – basics – Balanced Port Folio-ORIGIN and
Development of MFS in India-Superiority of MFS over other investment options. (6)

UNIT II 6
Global Scenario-Classification of MFS-operational Classification-portfolio classification-
Geographical classification-structural classification-Recent Trends in MF.

UNIT III 6
Working of MF-Organization of MF -AMC - Entry load and exit load - NAV- Meaning
– Calculation-problems Advantages of MF Short comings in operation of MF.

UNIT IV 6
PF Construction-Problem, Pf Revision-Problem, Pf Evaluation-
Problem

UNIT V 6
V.Mutual Funds - Guidelines on Advertisement- Regulatory Measure - SEBI Regulation.

Total = 30

Reference:
Financial Service M.Y. Khan,TMG C.12.1 - 2007
Financial Service + Markets Dr.Punithavathy Pandan,Vikas - 2010
Financial Service & Systems ,K.Sasidharn,Alex K.Mathew ,TMG - 2008
Financial Marketing & Services E.Gordon K.Nataragan, Himalaya Ch.14
- 2009 Security Analysis and Port Folio Managemet Avadhari , Himalaya
- 9th edition SAPM-Kevin – PHI 2009.

MBNM 651 PRODUCT MANAGEMENT L T P C
2 0 0 2

Objectives
To understand the product management function and its strategic role. To learn the
issues involved in the product management function through the cases and project.

UNIT I 6
Overview - Marketing planning process - marketing plan components - Defining
competition

UNIT II 6
Category attractiveness analysis - factors influencing product and markets -
Competitive analysis - Differential advantage analysis - customer analysis

UNIT III 6
Market potential - methods of estimating market - sales forecasting - product strategy

UNIT IV 6
Product modification - new products - marketing strategy decisions of pricing -
advertising - promotion – channel

UNIT V 6
Customer Relationship Management - Financial analysis for Product
Management – Marketing Metrics
Total = 30
Reference Book:
Donald R. Lehmann and Russell S. Winer, “Product Management", Tata
McGraw- Hill, 2005

MBN M653 CONSUMER BEHAVIOUR L T P C
2 0 0 2
Objective:
To understand the buyer’s behaviour better.
UNIT I 6
Consumer Behaviour and Marketing Strategy, nature and scope of Consumer Behaviour.
Market segmentation, Learning - nature, characteristics and types, Brand loyalty, Brand
equity & leverage. Learning theories - information processing & Involvement. Perception -
Process, interpretation, and marketing strategy, Elements, Perceptual organization and
defense, consumer imagery, perceived risk & how to handle the risk

UNIT II 6
Motivation - Nature, strategies, theories and their relevance, Motivational research.
Personality - Psycho-analytical neo-Freudian and social approaches to personality.
Understanding consumer diversity, Brand personality, Role, and brand personification.
Self-image, Vanity and consumer behavior. Attitude formation & change - Sources of
learning & influence on attitude formation, Strategies of Attitude change, Relationship
between behaviour & attitude. Life style profiles- influences- self concept.

UNIT III 6
Social Class - Identification and CB application on various social classes, Family
Decision Making – consumption - related roles, Groups - types, Celebrities,
Family, Socialization of family members, Function of family, , Family life cycle.
Influence of reference groups – Friendship& Workgroup, Culture- Nature -
Characteristics - Measurement, Sub-cultures, Cross culture.

UNIT IV 6
Opinion leadership & process, Dynamics, motivation and opinion leadership,
Need, Measurement and corporate strategy of opinion leadership, models and
role relationship, Profile of opinion leader, OL and firm’s marketing strategy,
Innovation, Characteristics, Types, Profile of consumer innovator, Diffusion of
innovation, Adoption process. Personal influence.

UNIT V 6
Consumer decision-making process: Reutilized response, limited and extensive
problem Solving behavior. Different buying situations- programmed and non-
programmed buying occasions, Howard-Sheth, Engell, Kollat-blackwell and Nicosia
models of consumer decision-making. Impact of communication process on
developing persuasive strategies Consumer gifting behavior. Relationship marketing.
Online buyer behaviour-characteristics -difficulties and challenges. Advent of
consumer protection movements-consumerism- laws on consumer rights.
Total=30 hours
References:
1. Michael R. Solomon, PHI Learning Private Limited

MBN M655 SERVICES MARKETING L T P C

2 0 0 2

Objective:
To understand about the services marketing and its growing importance in the
competitive environment

UNIT I 6
Services characteristics and categories – Trends in services marketing

UNIT II 6
Consumer behaviour-Marketing mix elements for services – Segmentation

UNIT III 6
Product- Promotion- Price - Distribution- role of people in services marketing

UNIT IV 6
Physical evidence of a service – Service quality – Measurement – Control –
Demand - supply management-Marketing Research in services marketing –
Marketing effort - Service Tax

UNIT V 6
Tourism and travel – Hotel Management and catering – Hospitals – Educational
institutions – Financial consultancy – entertainment – Seminars and projects.

Total = 30 hours
Reference Books
1. Vaiarie A Zeithaml, Ajay Pandit and others,” Services Marketing”, McGraw
Hill Special Indian Edition, 4th Edition, 2008.
2. Govind Apte, “Services Marketing”, Oxford Press, 2004.

MBN M657 SALES MANAGEMENT L T P C
3 0 0 2

UNIT I 6
Evolution of the Sales - Sales Management – Objectives Types
Department – of
Personal Selling objectives

UNIT II 6
Market Potential – Sales potential – Sales Forecast – Analyzing Market Potential –
Market Indexes
– Sales Forecasting Methods – Determining Sales-Related Marketing
Policies.

UNIT III 6
Nature of Sales Management Positions – Functions of the Sales Executive – Qualities of
Effective Sales Executives – Relations with Top Management – Relations with Managers
of other Marketing Activities – Compensation Patterns for Sales Executives Purposes of
type Sale
Sales Organization – Setting up a Sales
Organization - Basic s of s
Organizational Structures – Field organization of the sales - Schemes
department for
dividing Line Authority in the Sales Organization. Personnel Management in the Selling
- Organization
Field : Sales Force Management – Job Analysis – Job Description for
Recruiting and Selection – The Pre-recruiting Reservoir – Sources of Sales Force
Recruits – The Recruiting Effort – Selecting Sales Personnel .

UNIT IV 6
Training , Motivation
And Compensation Of Sales Force : Building Sales Training
Programs – Defining Training Aims – Deciding Training Content – Selecting Training
Methods
– Organization for Sales Training – Evaluating Sales Training Programs -
Motivation – Motivational Help from Management Requirements a Good
- of Sales
Compensation Plan – Devising a Sales Compensation Plan – Types of Compensation
Plans - Fringe Benefits.

UNIT V 6
The Sales Budget: Purpose of the Sales Budget – Form and Content – Budgetary
Procedure - Quotas: Objectives in using - Types of Quotas and Quota-
Quotas Setting
Procedures – Sales Territories: Sales Territory Concept – Reasons for
Establishing Sales Territories – Procedures for Setting up Sales Territories –

Routing and Scheduling Sales Personnel.(6)
Total = 30
Reference Book
1.Richard R. Still, Edward W.Cundiff & Norman A.P.Govoni; “Sales
Management “ Prentice – Hall of India , 5th Edition.

MBN M652 CUSTOMER RELATIONSHIP L T P C
MANAGEMENT 2 0 0 2

Objective:
To make the students understand the organizational need, benefits and process
of creating long term value for individual customers, create awareness about
formulation and implementation of CRM and to e-CRM .

UNIT I 6
The concept of CRM – Strategic imperatives – Conceptual foundations of CRM

UNIT II 6
Building customer relationship-Economics of CRM – CRM in B-C markets – CRM in
B – B market-Components of e CRM – Product offerings in the CRM market space

UNIT III 6
Contact centers for CRM-The CRM Road Map

UNIT IV 6
Operational issues in implementing CRM

UNIT V 6
Various CRM packages ,Applications of CRM in Product and Service Industries(6)

Total = 30
Reference Book: hours

Francis Buttle, Customer Relationship
Management, Elsevier Publications P Limited.

MBN M654 RETAIL MANAGEMENT L T P C
2 0 0 2

Objective:
To expose students to the emerging area of retailing.

UNIT I 6
Understand the issues - opportunities -and problems-Retailing role – relevance and trends

UNIT II 6
Retail Organizations – Retail in India

UNIT III 6
Retail location strategy – Merchandising - Product - merchandise -Management -
Retail space management

UNIT IV 6
Retail pricing- Retail Promotion strategy

UNIT V 6
Relationship Marketing – seminars and projects.

Total= 30

Reference Book:
Chetan Bajaj, Rajnish Tuli, Nidhi V Srivastava, “Retail Management”, Oxford University
Press, 2005

MBN M656 EVENT MANAGEMENT L T P C
2 0 0 2

Course Objectives:
To enable students to understand techniques and acquire competency to
conduct events in successful manner

UNIT I 6
What are events? Physical and virtual events. Why an event? Goals & objectives, Types
of events, Types of special event professionals.

UNIT II 6
Event management in the real world, Marketing environments for events.

UNIT III
Five stages of event management:- Research – different types including the 5 W’s
and SWOT analysis, Design from the event managers point of view, Planning,
Coordination, Evaluation, Important concepts of communication and synergy

UNIT IV 6
Special event management:-principles of event management, administration,
coordination, marketing, legal ethical risk management.

UNIT V
Design & decoration, Types of special events, sponsorship, Ticketing, Media
Development & publicity, Public relation & Advertisement, Celebrity management.(6)

Total = 30 hours
Reference Books
Lynn Van Der Wagen and Brenda R. Carlos (2009), Event Management,
Pearson Prentice Hall

MBN M658 RURAL MARKETING L T P C
2 0 0 2

Objective:
To expose the students to the reality of rural markets. To understand the
problems, challenges in rural marketing.

UNIT I 6
Rural Marketing Definitions – scenario – Agriculture surplus – Demand - supply -
Marketing of farm inputs

UNIT II 6
Futures markets – Agricultural input – consumer durables – rural marketing strategies
.Farm products – Transportation of farm products – grading – standardization –
storage and warehousing

UNIT III 6
Market Information – Financing - market agencies and institution – marketing programs

UNIT IV 6
Food processing and manufacturing Traditional marketing systems – Market
integration – effectiveness, cost and price

UNIT V
Training – research and agricultural marketing – Trade in agricultural products
Total =30 hours

Reference Book:
Badi, R.V., Badi, N.V., “Rural Marketing”, Himalaya Publishing House, 2007

MBN M660 INDUSTRIAL MARKETING L T P C
3 0 0 2

Objective:
To expose students to Business to Business marketing and its relevance in today’s
context.
Purpose: To train students to apply the theories of Industrial Marketing

UNIT I 6
A Business Marketing perspective-The industrial market

UNIT II 6
perspective on the Organisation buyer-Dimensions of Organisation buying-
Organisational Buying Behaviour-Business(6)

UNIT III 6
Marketing intelligence-Segmenting the Organisational market-Organisational
-Demand Analysis-Measuring Market Potential and sales Forecasting

UNIT IV 6
Business Marketing Planning-Strategic perspective-Managing the Business
Product Line-Business- Marketing Channels-Business Pricing Function-
Advertising - Sales Promotion -Personal Selling Function

UNIT V 6
Controlling industrial marketing strategy-Managing your customer service/sales
profile-choosing your CRM Strategy-Tools for capturing customer information-
Managing Relationships through conflict
Total=30 hours

Reference Books:
Robert & Reeder, Edward G.Brierty and Betty H.Reeder, Industrial Marketing:
Analysis planning and control-Prentice Hall of India Ltd.

MBN M662 LOGISTICS & SUPPLY CHAIN L T P C
MANAGEMENT FOR MARKETING 2 0 0 2

Objective:
Logistics and supply Chain Management

UNIT I 6
Importance and Scope of Supply chain, Supply Chain Strategies, Drivers of
Supply Chain, Examples of Supply Chains and integrated view of Supply chains-
Managing Supply & Demand,

UNIT II 6
Significance of Forecasting, Aggregate Planning Strategies, Inventory Models, Safety
Inventory, procurement & Outsourcing Strategies

UNIT III 6
SRM and Strategic Sourcing-Various Distribution Models, Warehouses as
Integrators in Supply Chain, Distribution Network Planning, Modes of
Transportation, Design Options for a Transportation network

UNIT IV 6
Pervasiveness of Information Technology in Supply Chain Management – ERP,
RFID, GPS, E-Procurement. Frame work for strategic alliances – 3 PL / 4 PL,
performance Metrics in Supply Chain, risk management(6)

UNIT V 6
CRM-The Frame work and four driving forces of Globalization, Risk management in
Global Logistics, Containerization, Export-Import procedures in detail.
Total= 30
Reference Book
1. David Taylor and David Brunt, Manufacturing Operations and supply Chain
Management, Vikas Thomson Learning, 2001.

MBN M664 INTERNATIONAL MARKETING L T P C
2 0 0 2

Objective:
To expose the students to the concepts of international
marketing.

UNIT I 6
The concept of International Marketing – GLOCAL marketing – emerging
opportunities in international marketing

UNIT II 6
WTO -Economic environment – International Marketing Research – Decision
making process –market selection-Entering international markets

UNIT III 6
Product strategy - product quality – Building brands in international markets –
pricing decisions -International logistics and distribution – Communication (6)

UNIT IV 6
Export Import Policies-International trade - risk management

UNIT V 6
Export procedure – documentation – Infrastructure – Emerging issues

Total=30

Reference Book:
Rakesh Mohan Joshi, “International Marketing”, Oxford University Press, 2005

MBN M666 BRAND MANAGEMENT L T P C
2 0 0 2

Objectives:

1. To gain insights into working of a Brand
2. To understand Brand development and it’s sustenance in competitive
market-

UNIT I 6
What is a Brand- Can anything be Branded-Strategic brand Management process-
Brand elements (Criteria and option) - Building a strong brand and it’s applications(6)

UNIT II 6
Identifying and establishing brand positioning-positioning guidelines –Brand values-
Internal branding-Co branding-Corporate Branding-Brand Audit- Brand equity concepts

UNIT III 6 integrated marketing communications and program to build brand
equity-Brand leveraging-Brand equity management system-Qualitative and
Quantitative techniques for measuring brand equity

UNIT IV 6
The Brand product Matrix- Brand Hierarchy-Designing a Brand Strategy –Brand
extensions- Reinforcing Brands-Revitalizing Brands

UNIT V 6
Rebranding -Retiring Brands-Adjustments to Brand port folios
Total = 30

Reference Books:
Kevin lane Keller, Second
Building measuring and managing Brand equity, Edison,
Prentice hall of India
Brand Management text and cases
- W.Mathur, Macmillan India

MBN M668 WEB ENABLED MARKETING L T P C
2 0 0 2

Learning Objectives:

"Web enabled Marketing "is a comprehensive guide to how organisations can use
the Internet to support their marketing activities and covers all aspects of the subject,
from environmental analysis to strategy development and implementation.

UNIT I 6
Introduction to Internet Marketing : An introduction to Internet marketing, using the
Internet as part of customer-centric, multi-channel marketing, the relationship between
Internet marketing, e-marketing, e-commerce and e-business, benefits of Internet,
differences from other media, technology.

UNIT II 6
Internet Microenvironment - Situation Analysis, Online marketplace analysis and mapping,
Internet changes the immediate environment of an organisation, including marketplace and
channel structure, type of environment analysis need to support Internet strategy - examining
customers, competitors and intermediaries, evaluation of interplay between them, Summary
of process and free tools for online marketplace analysis, planning an online marketing
campaign, strategies of partnering and promotion.

UNIT III 6
Internet Macro environment - Situation Analysis, impact of the SLEPT or PEST or
PESTLE environment factors, i.e. Social, Technological, Economic, Political and
Legal environmental influences on Internet strategy and its implementation.

UNIT IV 6
Internet Marketing Strategy: Internet marketing strategy aligned with business and
marketing strategies- situation review, goal setting, strategy formulation and
resource allocation and monitoring. Internet Marketing Mix- in-depth research
programme into online consumer buyer behaviour(6)

UNIT V 6
Customer Relationship Management- Customer Relationship marketing (E-CRM) using
the Internet details the strategies and tactics for using the Internet to build and sustain
‘one-to-one’ relationships with customers. Service Quality (web design) Delivering the
online customer experience, customer service quality objectives. Analysis of customer
needs, design of the site structure and layout, and creating the site- user-centered
design, usability and accessibility design. Interactive Marketing Communications: Novel
characteristics of new media, different online and offline promotion techniques - banner
advertising, affiliate networks, promotion in search engines and directories, co-branding
and sponsorship, e-mail, loyalty techniques and PR. Maintenance and Monitoring :
Successful updating of a site and online and offline methods for assessing the
effectiveness of the site in delivering business and marketing benefits. Business-to-
consumer Internet Marketing, Business-to-business Internet Marketing
Total= 30

References
1. Internet Marketing (Paperback) Dave Chaffey ,
2. EMarketing Excellence (Emarketing Essentials) (Paperback), PR Smith , Dave
Chaffey

MBN M670 STRATEGIC MARKETING L T P C
2 0 0 2

Objective:
To understand marketing from the strategic point of viewpoint.

UNIT I 6
Overview – Marketing Strategy – Perspective – Orientation – Planning – Where are we?

UNIT II 6
Environmental analysis – external – internal – strategic fit – market information –
intelligence-Strategic marketing decisions and choices - - Porter’s generic
competitive strategies – competitive position

UNIT III 6
Segmentation – targeting – positioning strategies – Relationship strategies-
Product innovation and development strategies – Branding strategies – Service
marketing strategies

UNIT IV: 6
Pricing and distribution strategies – Marketing communication strategies – E –
marketing strategies-Strategy implementation and control

UNIT V 6
Social marketing and corporate social responsibility.

Total = 30

Reference Book:
Douglas West. John Ford, and Essam Ibrahim,” Strategic Marketing”, Oxford
Press, 2006.

MBN M672 PRODUCT LIFE CYCLE MANAGEMENT L T P C
2 0 0 2
Objectives:
Upon completion of this course, each student should have a stronger appreciation
of the Theoretical and practical aspects of product life cycle management.

UNIT I `
`
6
Introduction to PLM Need for PLM, opportunities and benefits of PLM, different views
of PLM, components of PLM, phases of PLM, PLM feasibility study, PLM visioning.

UNIT II 6
PLM Strategies Industrial strategies, strategy elements, its identification,
selection and implementation, change management for PLM. Product Data
Management (PDM) PDM systems and importance, reason for implementing a
PDM system, financial justification of PDM, barriers to PDM implementation.

UNIT III 6
Product Design engineering design, organization and decomposition in product design,
product design process, methodical evolution in product design, concurrent engineering,
design for central development model. Strategies for recovery at end of life, recycling,
human factors in product design. Modeling and simulation in product design.

UNIT IV 6
New Product Development Structuring new product development, building decision
support system, Estimating market opportunities for new product, new product financial
control, implementing new product development, market entry decision, launching and
tracking new product program. Concept of redesign of product.

UNIT V 6
Technology Forecasting Future mapping, invocating rates of technological
change, methods of technology forecasting such as relevance trees,
morphological methods and mission flow diagram, combining forecast of
different technologies, uses in manufacture alternative.

Total – 30

References
Fabio Giudice, Guido La Rosa, Product Design for the environment-A life cycle
approach, Taylor & Francis 2006.Stark, John. Product Lifecycle Management:
Paradigm for 21st Century Product Realisation, Springer-Verlag, 2004.
Saaksvuori, Antti & Immonen, Anselmi. Product Lifecycle Management,
Springer-Verlag, 2004.
Grieves, Michael. Product Lifecycle Management, McGraw-Hill, 2006. ISBN

MBN M674 RURAL DEVELOPMENT L T P C
Objectives
: 2 0 0 2

To equip students to understand the process of rural
development.

UNIT I 6
Concepts Rural and Rural Development an Rura
of Area Definition d Scope of l
Development Causes of Rural Backwardness Need for Rural Development
Historical Evolution of the Concept of Rural Development in Indian Context.
Population Growth in India Analysis of Trends and Changes in the Composition of
Rural population and Rural Work Force Problems of Unemployment and
Underemployment in Rural Areas Conditions and Problems of Agricultural Labour.

UNIT II 6
Levels of Living of Rural People poverty indicators Measurement of Rural
Poverty Poverty Line Integrated Rural Poverty.

UNIT III 6
Education in Rural areas: Literacy Rates Educational Institutions Formal and Non
formal Education: Qualitative and Quantitative Aspects.

UNIT IV 6
Health Services in Rural Areas Structure Accessibility Maternal and Child Health
Nutrition CDSE radiation of Contagious Diseases Issues in Community Health
AIDS Control Programme National Health Policy of India.

UNIT V 6
Housing in Rural Areas: Problems Rural Housing Programmes Low Cost
Housing Appropriate Technologies in Rural Housing. Drinking Water Supply:
Sources Problems Programmes to Solve Drinking Water Problems; Problems of
Sanitation in Rural Areas Low Cost Toilets.
Total= 30
References Books
Katar Singh (2009), Rural development principles, policies and management,
Sage publications

Tadlock cowan, B.Ellington Foote (2007), Rurual Development, Novinka Books

MBN H667 INDUSTRIAL RELATIONS L T P C
2 0 0 2
Objectives:
This course will help the student to get exposure on Industrial Relations. Understand
the relations ship between the employee, employer, union and government.

UNIT I 8
Industrial Revolution – IR Concept, Importance & Scope – Factors affecting IR –
Approaches to IR – IR Policy Pre Independence & Post Independence – ILO -
Changing Scenario of Industrial unrest – Case Studies

UNIT II 6
Trade Union Movement in India – Aim, objectives, structure and governing of
trade unions - Theories of trade unionism - Disputes – Impact – Causes – Strikes
– lockouts -layout – Prevention - Industrial harmony - Government Machinery –
Conciliation – Arbitration – Adjudication - Grievance procedure – Case Study

UNIT III 6
Labour Welfare works – concepts, need, importance, scope & Features – Approaches to
Labour Welfare – Worker’s Education – Concept, Objectives – Workers Education in
India – Levels of Workers Education – Workers Training – Case Studies

UNIT IV 5
Collective Bargaining – Concept, Features, Importance – Principles of Collective
Bargaining – Forms of Collective Bargaining – Process of Negotiation during Bargaining

UNIT V 5
Worker’s Participation in Management – Concept, Objective – Forms of
participation – Levels of participation – Functions of Joint Council – Condition
necessary for effective working – Case Studies
Total=30

References Books

1. Dynamics of Industrial Relations, Memoria, Memoria & Gankar (2008),
Himalaya Publishing House
2. Industrial Relations in India, Ratan Sen (2010) MacMillan
3. Industrial Relations Emerging Paradigms, B.D.Singh (2010), Excel Books

MBN H669 TRAINING & DEVELOPMENT L T P C
2 0 0 2
Objectives:
This course will help the student to get exposure on how companies use training to equip
employees for a certain task and acquire knowledge to do the task.-
UNIT I 7
Meaning and Definition of Training-Concepts of training & development – training,
education and development – Learning principles – Objective, Structure and functions of
training department – Training purpose – Benefits of training-Training & Development
Policy
UNIT II 7
Training Process / Steps – Training Need Analysis (TNA) – Methods of TNA –
Organizational analysis and Individual analysis – Selection of trainees – Selection of
Trainer – Skills & Qualities required for a trainer
UNIT III 6
Selection of Training Place – Training Time – Preparing Training Budget - Creating
appropriate training environment – Case Study- Techniques of training – On the job
training (OJT) – Off the job training – Induction – Refresher Course – On the job training
methods – Job Rotation – Internship training – Apprenticeship – Vestibule School –
Coaching – Job Instruction training – Committee Assignment – Off the job training
methods – Lecture – Conference & Discussion – Case Study – Role Play – Programme
Instruction – T Group Training – Relative merits and limitations of methods –
Mentorship Training - Case Study-.
UNIT IV 5
Management Development Programme (MDP) – Concept, need & importance of MDP –
MDP Process – Requirements for the success of MDP – Methods for improving Decision
Making Skills – Case Study – Various Method of Management Development Programme
– Relative merits and limitations of methods – Case Study.

UNIT V 5
Evaluation of training – Stages of training evaluation – Models of Training
evaluation – How to select appropriate evaluation method – Various Models of
evaluation, Measuring effectiveness of training – Training & Development
Practice in India – Training Institute in India – Case Study.
Total=30

References:
1.Effective Training – System, Strategies & Practice, II Edition, P.Nick
Blanchard, James W Thacker, PHI, New Delhi, India, 2006.

2. Training in Organization, Irwin Goldstein, Thomson Learning, 2007

MBN H671 PERFORMANCE MANAGEMENT L T P C

2 0 0 2

Objectives:
This course will help the student to get exposure on Performance Management.
Understand the different segments and issues relating to performance-

UNIT I 7
Performance Management – Concept, Challenges – Theoretical Foundations of
Performance Management – Learning theories – Motivation theories – Performance
Management Systems – Case Studies
UNIT II 7
Reward Management – Rewards in Performance Management – Theoretical Foundations
of reward based Performance Management – Factors influencing reward system –
Reward based Performance Strategy – Non Monetary Rewards – Case Studies
UNIT III 6
Career Strategy – Significance – Theoretical Foundations of Career based Performance
Management – Career based Performance Management Strategy – Team work in
Performance Management – Theoretical Foundations of Team work in Performance
Management – Team based Performance Management Strategy – Case Studies
UNIT IV 6
-Organization Culture – Significance – Theoretical Foundations of Organization Culture
in Performance Management – Culture based Performance Strategy – Measurement
based Performance Management – Theoretical Foundations of Measurement in
Performance Management – Measurement based Performance Strategy – Case Studies
UNIT V 5
Competency Management – Significance – Theoretical Foundations of Performance
Management – Competency based Performance Management – Leadership in
Performance Management – Theoretical Foundations of Leadership in Performance
Management – Leadership based Performance Strategy – Case Studies
Total=30

References:

1.Performance Management, Srinivas R.Kandula, Prentice Hall

India 2.Performance Management, Prem Chandha, MacMillan

MBN H673 ORGANISATIONAL STRUCTURE AND L T P C
DESIGN 2 0 0 2

This course will helps to understand the importance of organization structure and its
design.It also helps to understand the dimensions and importance of organizational ethics.
UNIT I 7
What is Organizational – Definition-Importance of Organisations-Organisation as system
– Organizational Design – structural dimension –Organization Theory – Evolution and
Design – The role of Organization Theory and Design- current challenges and practices
of organization theory – the ethical dimensions- SS technologies – AOL – Time Warner
Apple and Dell computers- Taking the Lead-CISCO System- Cost cutting policies of
Organization
UNIT II 7
Organizational purpose-Mission-Operative Goals. Importance of Goals-Organizational
Strategies and Design-Importance and Consequences of poor Organizational Design.
Organization stake holders-Top managers and orgn Authority –Top managers and
Organisational Ethics –Untemporary Trends in Organization Design Current Challenges
and Practices in Org Design of Strategy - Starbucks cofte Co, Johnson+Johnson - Use
of Animal in cosmetic testing is it Right to use child Labour, Asea Brown Brover (ABB)
UNIT III 6
Organization structure –Authority –How and why vertical Differentiation occurs-
control-Factors Affecting the shape of the Hierarchy principal of Bureaucracy-
Influence of information-Processing - Perspective on structure Functional
structure –Geographical sturuture-Market structure- Matrix Structure-Horizontal
structure –Hybrid Structure-Application of Structural Design- Current challenges
and Practices in Organization structure cases. Xerox, Microsoft copp, Blue Bell -
Creameries Inc… shake up at DUPONT, Wal-Mart Goes National ,Then Global
UNIT IV 6
Strategy and External Environment-Environmental Domain Functional-Level Strategy-
Business Level Strategy Corporate Level Strategy- Organizational Eco systems-
Population Ecology-Organization Level-Technology and Organ. Effectiveness –
Manufacturing Technology- Service technology mass production -Advanced
Manufacturing Technology Impact of Technology on Job Design.
UNIT V 5
Current Challenges and Practices in Open system Design Elements. Google’s Global
Ambitions- Tommy Hilfiger Toyota Motor corporation-Taking the Lead Volleswapen –
Charles Corp.Organization SIZE, LIFE CYCLE and Control Organization Bureaucracy
and control Organization culture – Ethical values in organization .
INNOVATION and CHANGE- Innovate or perish- Technology change- Evolutionary and
Revolutionary change in organization-Managing change- managing the innovation
Process- Innovation and Information Technology Current+Challenges and practices in
internal Design Elenments.Kelloys Rapid product innovation Fortaking innovation at 3m
TNT-UKOrganization Theory and Design , Richard .L.Datt Vanderbilt university
THOMSON Total=30
Reference books: Organizational Theory , Design and Change Gareth R.Jones-Pearson.

MBN H752 LABOUR LEGISLATION L T P C
3 0 0 2

Objective
This course will help the student to get exposure on Industrial Law. Understand
the relations ship between the employee, employer, union and government and
to have awareness of various industrial laws relating to employees.

UNIT I 7

Factories Act, 1948
Industrial Dispute Act, 1947

UNIT II 7
Industrial Employment (Standing Order) Act, 1946
Employee Provident Fund & Miscellaneous Act, 1952
Trade Union Act, 1926

UNIT III 6
Payment of Wages Act, 1936
Minimum Wages Act, 1948
Employee State Insurance Act, 1948

UNIT IV 6
Payment of Bonus Act, 1965
Payment of Gratuity Act, 1972

UNIT V 5
Workmen Compensation Act, 1923
Maternity Benefit Act, 1961
The Apprentice Act, 1961 Total=30
References:

1. N.D.Kapoor (2006), Industrial Law, Himalaya publishers
2. S.C.Srivastava (2009), Industrial Relations and Labour Laws,Vikas

MBN H754 KNOWLEDGE MANAGEMENT L T P C
Objectives 3 0 0 2

The student will be able to understand the concept of knowledge management and
scope and significance. The student will understand to utilize integrate the
technology. This course will help the students to create and collaborating knowledge
sharing and delivering value based knowledge. The course will expose to the
students how knowledge management helps global corporations in:
UNIT I 7
Introduction - Building a Global Strategy Around Knowledge -Identifying
Sharing and
integrating Technology

UNIT II 7
Leading a Knowledge- Company – Knowledge- Bedrock
Driven Sharing : Building a
Foundation of Trust – Stripping Management Control over Information – Build or
Buy a Knowledge System

UNIT III 6
Custom-Made and Off-the-Shelf Solutions – Turning the IT Department into
Something New– Encouraging the Flow of Knowledge

UNIT IV 6
Letting Customers Guide – Recognizing Knowledge Sharing – Building the Critical Mass
– Strategies for Building Communities – Creating Virtual Teams

UNIT V 5
Knowledge Based Products and Services – Practical Education: Letting the organization
grow – Metrics: Outcomes from the Flow of Knowledge – Speculation for the Future.

Reference Books:
Knowledge Management Shelda Debowski Shelda Debowski’ - 2010, Wiley India
Pvt. Ltd
Knowledge Management Rajiv Shaberwal Rajiv Shaberwal – 2010, PHI

MBN H656 CREATIVITY &INNOVATION L T P C
MANAGEMENT 3 0 0 2

Objectives: To enable students to understand creativity and innovation
management. This course will help to understand individual and group creativity,
generation of creative ideas in group and brainstorming.

UNIT I 7
Realm of creativity - can creativity be enhanced – Road blocks and block buster’s
– Puzzles of creativity – The body and the mind as root of human creativity –
Spiritual and social roots of creativity – Entrepreneurial and Empowerment
creativities – Quality of creativity. Quiz – Mental Gym – Case study

UNIT II 7
What is creativity – individual and group creativity – convergent thinking –
divergent thinking and Generation of creative ideas is individual- Thinking Hats
methods – redefinition techniques – Random stimulus - generation of creative
ideas in groups – Brainstorming – Reverse Brainstorming – synaptic –
Morphological Method. Creativity Exercises Mental Gym-The way the mind
works, Diff between lateral and vertical thinking

UNIT III 6
Attitudes towards lateral thinking – Basic nature of lateral thinking – techniques
– The generation of alternatives – challenging assumptions – innovation –
suspended judgment - analogies – The new word PO CASE STUDY

UNIT IV 6
LATERAL Thinking – Mental Gym -What is a problem – defined problems –
Creative Problem Solving – Models of techniques of Creative Problem solving –
Creative problem solving – A comparison of creativity Techniques – Mental Gym
Quiz-Blocks of creativity – Fears and Disabilities

UNIT V 5
Energy for your creativity – formative Environment and Creativity – Adult
Environments – Pumping your creative muscels – Environmental Stimulants of
creative – making your environment more Creativgenic – The creative Life Quiz –
Mental Gym – Case Study.
References: Total=30

1. Training Creative Thinking - Davis Gary and Scott New York Pub, Lifelong
Managing creativity
Creativity – Pradip N 2.Khandwalla Tata Mc Graw Hill, For
Corporate Excellence – N Rastrgi Mac Lateral Thinking – Edward de Bono

Millan,
Penguin
Pub, innovation and Entrepreneurship- Druker,Peter.

MBN H658 INTERNATIONAL HRM L T P C
Objectives: 2 0 0 2

This course will help the student to get exposure on how global business
realize the huge potential they can tap in the developing nation. IHRM is
emerging as a crucial factor since organizations are run by people-

UNIT I 7

International Human Resource Management – Concept, Nature, Scope – Difference
between IHRM & Domestic HRM – Developing IHRM strategies – Case Studies –

UNIT II 7

Globalization & HRM – Stages in Internationalization of Business – IHRM Approaches –
Cross Cultural Implications – Culture and Organization Performance – Case Studies

UNIT III 6

-Staffing of Multi Nationals – Planning, Recruitment & Selection – Trends in
International Staffing – Training & Development – Training Strategies – Expatriate
Training – Cross Cultural Training – Trends in Training for Competitive Advantage –
Case Studies -International Business Structure – Types of Multi national Structure

UNIT IV 6

Performance Management in International Organizations – Variables influences
performance of expatriate – International Compensation management –
Variables influences Compensation – issues in compensation – Case Studies

UNIT V 5

Repatriation – Concept – Benefits from Returnes – Challenges of Re-entry –
Repatriation process – Managing Repatriation – International Industrial Relations
– Nature & Approach – Case Studies

Total=30

References
1. International HRM, K.Aswathappa& Sadhna Desh, Tata McGraw Hill, 2010
2. International HRM, S.C. Gupta, Mac Millan, 2010
3. International HRM, Peter J. Dowling, Denice E.Welch, Thomson Leaning, 2010

MBN H660 ORGANISATION CHANGE & L T P C
DEVELOPMENT 2 0 0 2

Objectives: To enable students to understand organizational change and development,
frame work and dimensions of change which results into better performance.

UNIT I 7
Organizational Change – Concept, Framework – Perspective of Organizational
Change – Factors determining Change – Dimensions of Change – Theories of
Change – Forces of Change – Case Studies

UNIT II 7
Models of Change – Types of Change – Resistance to Change – Managing the
resistance & Change – Change Agent – Role & Skills – Implementation of
Change – Organizational Culture and Change – Case Studies

UNIT III 6
Organizational Development – Concept, Characteristics – Assumptions of OD – Model
of OD – OD Process – Diagnosing Organization, Group & Jobs – Collecting &
Analyzing the information – Feeding Back information – Leading & Managing
Change – Evaluating the OD interventions – Case Studies

UNIT IV 6
Human Process interventions – Individual, Interpersonal & Group Approaches,
Organization Process Approaches – Techno structural Interventions – Restructuring
Organizations, Employee involvement & Work Design – Case Studies

UNIT V 5
HRM Interventions – Performance Management, Developing & Assisting
members – Strategic Interventions – Competitive & Collaborative Strategies,
Organizational Transformation – OD in Global Setting – OD in Private & Public
Sector Organizations – Case Studies
Total=30
References:
1.Radha R. Sharma (2010), Change management concept and applications,
TMH publishers

2.JIM Grieves (2010), Organisational change, Oxford publishers

MBN H662 STRESS MANAGEMENT L T P C
3 0 0 2

Objectives:
To understand stress and techniques to manage the same-The students will be
able to understand what is stress, the ill effects of stress, what are the causes
and remedies to overcome stress and manage crisis-

UNIT I 7
Meaning and Definition-sources of stress –consequence of stress-burnout-
symptoms of Burnout-stress verses Burnout-model of stress-strategies for coping
stress (individual and organizational strategies) –case study

UNIT II 7
-Charge Management-process of charge-resistance to charge-overcoming
resistance to charge-stress resistance to change- counselling- need for
counseling, types of counselling,dealing with making, steps in decision making-
decision making technique-decision making and stress-case studies

UNIT III 6
Principles of Time management-inability to say no-procrastination-delegation-
getting organized-communication-process-barriers-overcoming barriers of
communication-role of technology and tools for effective time management-role
of group cohesiveness-conflict resolving and stress-case studies-

UNIT IV 6
Career plateauing- types of career plateauing-managing the plateau-crisis
management-meaning-issues-managing crisis-crisis management decision making

UNIT V 5
Creativity-process of creativity-Barriers –developing creativity-Brain strategy-
Humour at work-team spirit-reducing conflict with humour-self development-
principles of self Development-ways to develop positive mental attitudes –
meditation for peace –yoga for life-problems-when to council-counselling and
stress management-problem solving and decision.
Total=30

Reference Books:
1.BahtiaR.L.,”The Executive Track: An action plan for Self development”,
Wheeler Publishing, New Delhi,1996.
2.Chakaravarthy S.K.,”Human Values for Managers,” Wheeler Publishing, New
Delhi,1996.
3.Frances A.Clark,”Total Career Management”, Mc Graw Hill/ Henley
Management Series,1995.
4.Jeff Davidson,” Managing Stress”, Prentice Hall of India, New Delhi,1996.

MBN H664 HUMAN PSYSHOLOGY L T P C
2 2 0 2
Objectives:
This course will help the students to understand human psychology, methods in
psychology, nature and scope of psychology and various branches of psychology.

UNIT I 7
Introduction to psychology , Methods in Psychology, Quantitive Analysis:Concept and
definition of psychology . Nature and Scope. Branches of psychology. Application of
psychology to society and social problems. Characteristics of psychological studies,
observation . Survey method, Clinical and case study method. Experiomental method.
Application of the method. Measures of central tendency and dispersion. Correlation,
Levels of measurement. Reliability and validity. Application in test constrction.

UNIT II 7
Structure of neuron, nerve impulses, synapse and neurotransmitters. Central and
peripheral nervous system-structure and neural control of behaviour. Hemispheric
spectalisation. Endocrine system and hormonal control of behaviour. Application of
hemispheric knowledge to diagnostic purposes. Individual Differences: Heredity and
environment. Life span development tasks. Sensitive or critical periods of development
in human life cycle and its application. Preceptual process. Es. Perceputal organization.
Perception of form, colour, depth and time. Perceptual readiness and constancy. Role of
motivation, social and cultural factors in perception. Application of knowledge of
perception to skill development (e.g.for certain jobs like that of driving, airline pilots etc.)

UNIT III 6
Classical conditioning and operant conditioning. Modeling and observational learning.
Transfer of training. Learing and motivation. Application of the above to the improvement
of academic performanve in education. Physiological basis of memory. Memory and
forgetting. Measurement of memory (Recall, Recognition,Relearning).Short term and
memory . Theores of forgetting (Decay and Interference theories and Repressive
forgetting). Application of Mnermonic devices etc, to improving memory. Concept of
formation. Nature and development of thinking. Language and thought and acquisition of
language, Problem solving. Creative thinking and its applications.

UNIT IV 6
Definition and concept. Theories and models of Intelligence. Measurement of intelligence
and aptitude. Exceptional intelligence. Mental retardation.Concepts of multiple, emotional
and artificial intelligence and their application. Definition and concept of instinct, needs,
drives and motives. Theories of motivation aned their application (drive reduction theory,
Maslow’s motivational hierarchy). Social motivation: Achievmentm power , affiliation motives
and influence of early experiences. Physiological basis of emotion.Theories of emotion
(James-Lange and cannon-Brand theories, cognitive physiological theory). Concepts and
Definition of personality. Sutdy of personality(Trait, type and eclectic approaches)
Development of personality (Freud, Erikson, Biological

and socio-cultural determinants).Measurement of Personality (Projective tests,
pencil-paper tests). Application of personality profiles in fitting a person to a job.

UNIT V 5
Concept and definition. Factors affecting adjustment (frustration and
confliec).Sources of stress and reactions to stress. Coping with stress.Application of
stress management techniques. Socio-cultural factors and behaviour. Development
of attitudes, stereotypes and prejudice, Measurement of Attidutes(Thurstone, Likert
attitude scale and Bogardus Social Distance scale ). Strategies for reducing
prejudice and changing attitude. Person perception, implicit personality theory and
integrating impressions. Application of person perception to impression
management.Health and mental health (Yoga, meditation and relaxation therapies).
Education(Programmed through group cohesiveness and leadership). Industry
(Assessment centre approach in selection, recruitment and training ). Environment
(man-nature interation, personal space concept, pollution reduction) Information
technology (Application to commercial, educational and health areas).

Total=30
Reference Books

1. Introduction to Psychology, Kuppusamy, Asia Publishing House
2. Social Psychology, Baron and Byrne Tate McGraw Hill
3. Introduction to Social Psychology, Lindgren.

MBN H666 COMPETENCY MAPPING L T P C
2 0 0 2

OBJECTIVES:
The student will be able to understand the definition and the concept of competency
and competency mapping. It helps to identify the features of competency methods,
approaches of competency mapping. The student will understand the procedures
and steps involved in competency mapping and also to understand the developing
competency models and using competency profiles in HR decisions.

UNIT I 7
Meaning, Definitions and Concept of Competency and Competency Mapping-
Competency Methods In Human Resource Management- Features Of
Competency Methods. Competency Mapping Procedures And Steps

UNIT II 7
Business Strategies – Performance Criteria- Criteria Sampling- Tools For Data
Collection- Validating The Competency Models- Shortcut Methods- Competency
Mapping For Future Jobs.

UNIT III 6

Approaches to Competency Mapping – Using Competency Profiles In HR
Decisions-Difference Between Skill And Competency – Components Of
Competency- Competency Assessment – Purpose Of Competency Mapping
Methods Of Data Collection For Mapping

UNIT IV 6
Critical Incident Techniques – Expert Panels- Surveys – Job Task Analysis- Behavioral
Event Interview – Competency Application- Role Of Competency – Identification
Of
Role Competency Competency Data Recording And Analyzing The Data

UNIT V 5
Content Analysis Of Verbal Expression – Validating The Competency Models
–
Functional
Categories Of Competencies – Differentiating The Competencies – Or
Technical Competencies – Leadership And Managerial Competency
Total=30
Books:
1. A Hand Book Of Competency Mapping – Seema Sanghi –Response Books, 2010
2. Competency Based HRM – Ganesh Sharmon – Tata Mcgraw-Hill, 2004.

3. Competency at Work – Lyle M Spencer – Signe M Spencer – John Wiley
And Sons Inc.

MBN H668 COMPENSATION MANAGEMENT L T P C
2 0 0 2

Objectives
This course will help the student to get exposure on Compensation Management.
The student will be able to understand the different theories, legislations,
schemes relating to the compensation management. This course will help the
students to understand the new trends in compensation management and recent
changes in the compensation management.

UNIT I 7
Compensation – Concept, dimensions & system – Rewards – Concept – Non
Financial Compensation System – Economic Theory – Behavioural Theory –
New trends in Compensation Management – Case Studies.

UNIT II 7
Compensation Strategy at Macro Level – Wage Policy – Wage Determination –
Pay Fixation – Collective Bargaining – Pay Commission – Compensation
Strategy at Micro Level – Job Evaluation – Methods & System – Case Studies.

UNIT III 6
Salary Progression – Methods of Payment – Competency based compensation –
Incentive scheme Types, Merits & Demerits – Performance Appraisal – Strategic
Perspective on Benefits – Factors, Classification – Case Studies

UNIT IV 6
Minimum Wages Act, 1948 – Payment of Wages Act, 1936 – Equal
Remuneration Act, 1976 – Managerial Remuneration – Tax Planning – Salary
Structuring – Recent trends in Taxation – Case Studies.

UNIT V 5
Voluntary Retirement Scheme – International Compensation – Objectives, Package &
Problem – Recent Changes in Compensation Strategy – Case Studies Total=30

References:

1. Compensation & Reward Management, B.D.Singh, Excel Books,
2006 2.Compensation, Milkovich & Newman, Tata McGraw Hill, 2007

MBN H670 STRATEGIC HRM L T P C
3 0 0 2

Objective
This course will help the student to get exposure on Strategic Human Resource
Management. Understand the different strategies relating to human resource
management.
UNIT I 7
Human Resource functions in India – Emergence of Human Resource
Management – Distinctive features of human resource management – Strategic
Human Resource Management – Aligning human resource to corporate strategy
– Human Resource Management in practice – Case Studies

UNIT II 7
Organization Socialization process – Mentoring – Organizational Culture –
Organizational Change – Human Resource Planning – Employee Resourcing –
Recruitment & Selection process
Placement – Case Studies.

UNIT III 6
Performance Management – Performance Appraisal System – Reward & Performance
Management – Motivation – Job Redesign – Job Enlargement – Wage Structuring –
Wages & Salary policies – Legal frame work – Wage differentials – Job
Evaluation – Incentive Payment system – Payment by result – Case Studies.

UNIT IV 6
Training Methodologies – Management Development – Career Development –
Succession Planning – Welfare & Health – Industrial Relations – Concept, Scope &
Objectives – Changing Values & impact

UNIT V 5
Trade Unionism – Employee participation in management – Collective Bargaining
– Grievance Procedure – Case Studies.Human Resource Outsourcing –
Planning Retirement – Human Resource Management in Indian Context &
International Context – Ethics in India – Work & Business Ethics – Corporate
Social Responsibility – Corporate Governance – Case Studies
Total=30

References Books
1Strategic Human Resource Management, K.Prasad, Mac Millan
2Strategic Human Resource Management, Tanuja Agarwal, Oxford
3.Strategic Human Resource Management, Thomson Learning

MBN H672 LEADERSHIP L T P C
2 0 0 2

Objectives
The student will be able to understand the meaning, definitions and concepts
leadership. It helps to influence the people to work effectively in an organization
and to understand the importance leadership and styles of leadership to develop
the team works and motivate individuals as well as group members.

UNIT I 7
Meaning, definition and concept of leadership, importance of leadership, scope
and insignificance of leadership, qualities of leader, difference between leader
and manager - difference between leadership and Manager

UNIT II 7
Theories of leadership-Types of leader leadership styles, Leadership styles of Indian
managers. Ethics-Ethical theories - principles of ethical leadership-leadership in action

UNIT III 6
Leadership and values, principles of leadership, leadership doing Right things –
Leading across culture.

UNIT IV 6
Power and Influence, meaning and definition of power, leadership influence
tactics, women leadership concept and significance of women leadership

UNIT V 5 women employee and Manager, role of women entrepreneurs and
leaders for the academic development of the country.

Total=30
Reference Books Richard L.Hughes ,MC Graw Hill Companies - 2009
1. Leadership,
2. Understanding Behaviors for effective Leadership Jon.P.Howell ,PHI
Learning Prt.Ltd., New Delhi - 2008
3. Research findings and Prachce ,Biztantra,New Delhi ,Anbhrew J Dusin -
2007
4. Leadership and Management, A.Chandra Mohan, Himalaya Publishing House -
2007

MBN H674 TEAM MANAGEMENT L T P C
2 0 0 2

Objectives

The student will be able to understand its meaning, definitions and the concept of
team management and its importance. It helps to study be behavior of team
members and to manage team effectively.

UNIT I 7
Meaning, definitions, concept of team –team work, team Management- Role of
team, objectives, significance of team management

UNIT II 7
Communication in groups and Teams -Team communication performance
strategies. Team works and Team Building Motivation and problem solving skills
for effective decision making.

UNIT III 6
Management of Teams – Strategies for managing Team conflict - different types
of conflict - reasons for conflict. Morale and decision making skills for effective
team management

UNIT IV 6
Job satisfaction of team members – factors influencing to motivate team members

UNIT V 5
Some Management insights for improving organization
effectiveness. Total=30
Reference Books

1. Team Development & leadership B.Rathan Reddy, JAICO Publishing House -
2008
2. Leading groups & Team, Bonnie T Yarbrouch ,Cengage Learning,New Delhi -
2009
3. Group Rynamis and Team Building, R.K.Sabu ,Excell Books,New Delhi -
2008
4. High Performance Leadership, G.Vijaya Raghavan, Himalaya Publishing
House, Mumbai – 2010

MBN H676 NEURO LINGUISTIC PROGRAMMING L T P C
2 0 0 2
Objectives:
To enable students to understand the process of Neuro linguistic programming. To
equip students to understand verbal and nonverbal communication and make them
to familiar with various learning tools, stress and emotion concepts more effectively.

UNIT I 7
. NLP –Pre suppositions of NLP-models, methods and techniques of NLP-Rapport-
calibration-pacing and lead- Anchoring-reframing-meta model-use and perspective of
NLP-Quick view of NLP, Brain gymnastics, the effect of Music and Self-Hypnosis

UNIT II 7
Communication Intrapersonal, interpersonal, verbal and nonverbal communication-
Languages -Eye Accessing --Rapport –fames –Metaphors -Psychology of
persuasion. State of Mind -Thinking style Meta-programs Presuppositions.

UNIT III 6
Applications of NLP -Neurological levels - Perceptual Position -Time line and its
applications -Modeling and perceptual positioning exercise

UNIT IV 5
Creativity and Strategies -Disney model creativity strategy -Introduction to Milton
model and Meta model in communication and interpersonal relationships-

UNIT V 5
Power of Mind Colour Psychology. Stress Management -Review of assignments.
3
Total 0
References:
1. Mo Shapiro (2009), Neuro Linguistic Programming, Hodder & Stoughton
Publishers

2. Sandra Janicki (2010), NLP-Neuro-Linguistic Programming: An initial
introduction to the wide field of NLP. Druk and Bindung Publishers.

MBN O683 PROJECT MANAGEMENT L T P C
2 0 0 2

UNIT – I 6
Project Management concept-Attributes as a project-Project life cycle-The Project
Management process- Benefits of Project Management- Needs,Identification-Project
selection- preparing a request for proposal-Soliciting proposals-Proposed solutions-Proposal
Marketing-Bid/No-Bid Decision-Developing Winning Proposal- Proposal preparation-
Proposal contents-Pricing Consideration-Proposal Submission and Follow - up-Customer
evaluation as proposals-Types of contracts-Contract provisions-Case study

UNIT – II 6
Planning-Project Objective-Work Break-down structure-Responsibility Matrix-Defining
activities-Developing the network plan-Planning for Information system development-
Project Management softwares-Scheduling-activity duration estimates-project start and
finish times-Schedule calculation-Scheduling for information systems development-Case
study
UNIT – III 6
Schedule control-Project control process-Effects of actual schedule performance-
Incorporating project changes into schedule-Updating the project schedule-
Approaches to schedule control-Schedule control for information system
development – Resource consideration-Constrained Planning-Planned resources
utilization – Resources leveling-Limited scheduling-Project Management software –
Cost Planning and Performance-Project cost Estimates-Project Budgeting-
Determining actual cost-Determining the value of work performed-Cost performance
analysis-Cost forecasting-Cost control-Managing Cash Flow-Case study (6)

UNIT – IV 6
Managing Risks-Risks identification-Risks Assessments-Risks recharge planning-
Risks Monitoring-Feasibility-Technical Feasibility- Marketing Feasibility-Socio-
Economic Feasibility-Managerial Feasibility and Function Feasibility- Case study

UNIT – V 6
Project Manager-Responsibilities of the Project Manager-Skills at the Project
Manager-Developing the skill needed to be a Project Manager-Delegation-Managing
Change – Project Team-Project Team development and Effectiveness- Ethical
Behaviour conflict on project-problem solving-Time Management-Project
Communication and Personal Communication-Effective listening-Meetings-
Presentation-Report-Project documentation and Controlling changes-Types of
project organization-Functional type of organization-Matrix organization-Case study.

Total = 30

Reference Books:
1.Samuel J.Mantel JR., Jack R.Meredith, Project Management, Wiley India,

2.James P.Clemats and Jack GIGO, Effective Project Management, Thomas
South-Western, Edition 2007.
3. Larry Richman-Project Management step by step, PHI New Delhi, Edition
2008.
4. Santakki.V.C., Project Management, Himalaya Publishing House, Edition
2006.
5. Bhanesh M.Patel, Project Management, Vikash Publishing House Pvt Ltd,
Edition 2008.
6. Project Management, Jack Gido and James P Clements, (Edition 2009)
Cenage Learning India pvt Ltd., New Delhi.

MBNO 685 PRODUCTION PLANNING AND L T P C
CONTROL 2 0 0 2
OBJECTIVE:

To enable the students to understand the principles, practices and applications in
production planning and control-

UNIT – I 6
Principles, Flow pattern- Types of layout- Facilities location- Single facility layout
problem-- Facilities layout in manufacturing- Modular design concept-Basic steps
in forecasting- Simple average methods- Moving averages- Exponential
smoothing- Trend and seasonality method- Box- Jenkins method- Auto
correlation, Auto regressive models (AR), Moving average models

UNIT –II 6
Capacity- Measuring capacity- Load- Planned Load- Unplanned load- Capacity
management- Capacity control- Capacity planning- Capacity requirement
planning (CPP) - Inputs to CPP-- CRP output, Benefits and Drawbacks of CRP-

UNIT – III 6
Types of Manufacturing Scheduling- Single machine sequencing- Inputs-Output control--
Forward and backward scheduling- Techniques for sequencing- Optimized production (6)

UNIT – IV 6
Technology-Quality characteristics- Quality Assurance-Quality and Reliability-
Quality improvement- Management of Quality

UNIT – V 6
Master Production- Scheduling (MPS) – Gantt chart- Production-Planning for
repetitive manufacturing- for Process Industries (PP-PI).
Total = 30

Reference Books:
1: Holt, Charles C, Franco Modgiliani, John F Muth, and Herbert A.Simon, 1998,
Planning Production Inventories and Workforce, Prentice Hall Inc, New Jersey.
2: Orlicky, Joseph.G, Material Requirement planning, New way of life in
Production Inventory Management, McGraw-Hill, New York, 1975.
3.PRODUCTION PLANNING AND CONTROL, Text and cases by
S.K.MUKHOPADHYAY,
2ND EDITION PHI

MBN O687 MATERIALS MANAGEMENT L T P C
2 0 0 2

OBJECTIVES
To understand the working of a materials management department, Aspects of Stores
management, Warehousing management and material requirement planning.

UNIT – I 6
Objectives of materials management, organization of material function, materials.
Planning, codification & standardization, value analysis in material management.

UNIT – II 6
Warehousing management, purchasing cycle, materials handling

UNIT – III 6
Vendor rating, contract management. Legal aspects of buying spare parts
management, material requirement planning,.

UNIT – IV 6
Capacity management, Forecasting, Product & Processes, Just-in-time
manufacturing, TQM, Incoming, Material quality.

UNIT –V 6
Cost-effectiveness & performance management, material management,
Information system, stores management, material management

Total= 30

Reference books Arnold & Stephen N. Chapman, Introduction to Materials
1. J.R. Tony
Management, Pearson Education Inc, 2001.
2. P. Gopalakrishnan, Purchasing and Materials Management, Tata McGraw
Hill Publishing Company Limited, New Delhi, 2001.
3. P. Gopalakrishnan & M. Sundaresan, Material Management an Integrated
Approach, Prentice – Hall of India Private Limited, New Delhi, 2001.
4. A.K. Datta, Materials Management, Inventory Control and Logistics, Jaico
Publishing house, Mumbai, 2001.
5. A.K. Datta, Materials Management Procedures, Text and Cases, Prentice-
Hall of India Private Limited, New Delhi, 2001.
6. P. Gopalakrishnan & A.K. Banergi, Maintenance and Spare Parts
Management, Prentice Hall of India Private Limited, New Delhi, 2001.

MBNO 689 LOGISTICS AND SUPPLY CHAIN L T P C
MANAGEMENT FOR OPERATIONS 2 0 0 2

Objectives:
Logistics and supply Chain Management.
Syllabus:
UNIT I 6
Importance and Scope of Supply chain, Supply Chain Strategies, Drivers of
Supply Chain, Examples of Supply Chains and integrated view of Supply chains-

UNIT II 6
Managing Supply & Demand, Significance of Forecasting, Aggregate Planning
Strategies, Inventory Models,

UNIT III 6
Safety Inventory, procurement & Outsourcing Strategies, SRM and Strategic Sourcing-
Various Distribution Models, Warehouses as Integrators in Supply Chain, Distribution
Network Planning, Modes of Transportation, Design Options for a Transportation
network-Pervasiveness of Information Technology in Supply Chain Management – ERP,
RFID, GPS, E-Procurement. Frame work for strategic alliances –

UNIT IV 6
3 PL / 4 PL, performance Metrics in Supply Chain, risk management, CRM-The
Frame work and four driving forces of Globalization, (6)

UNIT V 6
Risk management in Global Logistics, Containerization, Export-Import
procedures in detail. (6)
Total = 30

Reference Books
David Taylor and David Brunt, Manufacturing Operations and supply Chain
Management, Vikas Thomson Learning, 2001.
Philippe –Pierre Dornier, Global Operations & Logistics, John Wiley &
Sons Inc. New York, 2002.
Monezka / Trend/ Handfield, purchasing and Supply Chain Management,
Thomson South-Western College Publishing, 2000.
B.S.Sahay, Supply Chain Management for Global Competitiveness, Macmillan
India Ltd., Delhi 2000.
David Hutchins, Just in time, Jaico Publishing House, Mumbai 2001.
David Simchi – Levi & Philip Kaminsk, Designing and managing the supply
Chain, Mc Graw Hill Companies Inc, 2000.
Donald J.Bowersox & David J.Closs, Logistical Management, Tata Mc Graw Hill
Editions, New Delhi,2000.

Jermy F.Shapiro, Modeling and Supply Chain, Thomson Learning, 2001.

Martin Christopher, Logistics and Supply Chain Management, Financial Times
Management, 2000.

MBN O652 TECHNOLOGY MANAGEMENT L T P C
3 0 0 2

UNIT – I 6
Meaning of technology – Technology versus Technique – Technology Development –
Technology Transfer - Technology lifecycle - Technological Environmental changes

UNIT – II 6
Managing Research Function – Research & Development – Product life cycle –
multistage decisions – R&D projects

UNIT – III 6
Creative process, influence of environmental trends on R & D-Designing &
engineering – Simultaneous engineering – Product Liability and Safety

UNIT – IV 6
Product life characteristics curve infant mortality
– – Human factors in engineering –
value engineering-Flexible manufacturing systems - Synchronized manufacturing
–

UNIT – V 6
Factors of the future - Just in Time – Quality control techniques - Facilities
engineering-Project definition - project proposal process – project planning tools
– network models - controlling cost &schedule.

Total = 30

Reference Book
Technology management – C. S. V Moorthy, Himalaya Publishing House, First
edition 2006.

MBN O654 WORLD CLASS MANUFACTURING L T P C
3 0 0 2
OBJECTIVE:
World-Class Manufacturing.

UNIT –I 6
The emergence of Information age – Business Challenges of the information age
– Operating Environment of Information age business – Globalization and
international business – India’s global competitiveness

UNIT – II 6
Manufacturing Excellence – World class manufacturing and Information age competition –
Manufacturing Challenges of the Information age – Time based knowledge – Managing
Knowledge – Problems in the manufacturing Industry-Manufacturing excellence and
competitiveness
UNIT – III 6
World class manufacturing- the need and how to achieve the same– The
philosophy of world class manufacturing – The practices of world class
manufacturing – Quality in world class manufacturing- Overview of systems and
tools – Information management tools – Material processing and handling tools –
An assessment manufacturing systems and tools
UNIT – IV 6
Competitiveness of Indian Manufacturing – Manufacturing performance and planned
strategies of Indian manufacturing firms – Manufacturing objectives and strategy –
Manufacturing management practices – IT infrastructure and practices – The
manufacturing strategic Intent framework – Manufacturing Applications – Manufacturing
strategy, World class status and IT use.- overview of India’s status-Business Strategy
and global competitiveness
UNIT – V 6
Generic manufacturing strategies for the information age – Developing strategic thinking
in manufacturing – Issues in strategic planning for world class manufacturing –
Implementing the world class manufacturing plan – Need for performance measurement
– Human resource dimensions in world class manufacturing – Manufacturing strategy -
Futile search for an elusive link – The manufacturing strategic intent classification.

Total=30
References Books
1. World Class Manufacturing – A Strategic Perspective – B .C .Sahay, KBC
Saxena and Ashish Kumar, I edition, 2007 – McMillan India ltd,2000.
Reprinted 2006.
2. The competitive Advantage of Nations, Porter M.E , Free Press, New York
1990. America’s best: Industry Week’s guide to world class manufacturing
plants, John Wiley, Kinni, T.B, New York 1996.
3.World Class Manufacturing K.Shridhara Bhat

MBN O656 MAINTENANCE MANAGEMENT L T P C
2 0 0 2

Objectives:
Maintenance Management.

UNIT – I 6
Objectives, Importance of Maintenance- Roles and responsibilities of
maintenance professionals-

UNIT – II 6
Safety management- Productivity and maintenance. Scheduled maintenance – preventive
maintenance – predictive maintenance – planned maintenance – corrective maintenance
routine maintenance – inspection, lubrication, calibration and maintenance quality.

UNIT – III 6
Typical causes of BDM- disadvantages- maintenance as a perspective of asset
management- Total Productive Management –Contract maintenance –
Breakdown history and other maintenance records

UNIT – IV 6
Technical and financial factors for replacement – Methods of replacement
analysis-salvaging spare parts procurement

UNIT – V 6 warehousing and logistics management. Emerging trends in
maintenance management – Global scenario-Indian experience – need for
maintenance training – Managing obsolescence. (6)

Total = 30

References:

1. Maintenance and spares Parts management – P Gopalakrishnan & A K
Banerji. Prentice Hall of India, 2007

2. Industrial Engineering and Management- O P Khanna. Dhanpat Rai
& Sons,2008 Handbook of Quality Management – J M Juran.

MBN O658 SERVICE MANAGEMENT L T P C
2 0 0 2
Objectives:
Upon completion of this course, each student should have a good appreciation of
the Theoretical and Practical aspects of service management.

UNIT – I 6
Services & Society-Nature of services & service Encounters - Customers as the
focus of service Management

UNIT – II 6
Service Management in the international Arena -Service Strategy and Competitiveness.

UNIT – III 6
Technology & its Impact - Service Design & Systems Delivery - Human Resource
Management in services - work measurement in services - locating facilities and
designing their layout.

UNIT – IV 6
Managing Demand and supply in services - Queuing and simulation - Service
Quality and continuous improvement - Tools and techniques of total quality
management - Service productivity and measurement of performance.

UNIT – V 6
Forecasting demand for service - vehicle routing and scheduling - Project
Management - Linear and Goal applications for service - service inventory system.

Total=30

Reference Books:
1. Service Operations Management,3rd Edition , Robert Johnston, Graham
Clark, 2008, Paperback, 552 pages - ISBN13: 9781405847322 - ISBN10:
1405847328

2. Successful Service Operations Management with CD-ROM [Hardcover]
Richard D. Metters (Author), Kathryn H. King-Metters (Author),
Madeleine Pullman (Author) South-Western College Pub; 1st edition 2002
-- ISBN-10: 0324135564 -- ISBN-13: 978-0324135565

3. Fitzsimmons, James A., and Mona J. Fitzsimmons, Service Management:
Operations, Strategy, and Information Technology, 3rd Ed., Irwin/McGraw-Hill,
2001.

MBN O660 PRODUCT LIFE MANAGEMENT L T P C
2 0 0 2
Objectives:
Upon completion of this course, each student should have a good appreciation of
the Theoretical and Practical aspects of product Life management, integrating
various aspects of technology, new product development, Product design areas.

UNIT – I 6
Introduction to PLM -- Need for PLM -- opportunities and benefits of PLM -- different
views of PLM -- components of PLM -- phases of PLM -- PLM feasibility study --
PLM visioning.

PLM Strategies -- Industrial strategies, strategy elements, its identification,
selection and Implementation -- change management for PLM

UNIT – II 6
Product Data Management (PDM) -- PDM systems and importance, reason for
implementing a PDM system, financial justification of PDM, barriers to PDM
implementation

Product Design -- Engineering design, organization and decomposition in product
design, product design process, methodical evolution in product design, concurrent
engineering -- design central development model -- Strategies for recovery at end of life,
recycling, human factors in product design -- Modeling and simulation in product design

UNIT – III 6
New Product Development Structuring new product development, building decision
support system -- Estimating market opportunities for new product, new product
financial control, implementing new product development -- market entry decision,
launching and tracking new product program -- Concept of redesign of product.

UNIT – IV 6
Technology -- Forecasting Future mapping, invocating rates of technological
change, methods of technology forecasting such as relevance trees,
morphological methods and mission flow diagram, combining forecast of different
technologies, uses in manufacture alternative

Integration of technological product innovation and product development in business
processes within enterprises, methods and tools in the innovation process according
to the situation, methods and tools in the innovation process according to the
situation Virtual product development tools for components, machines, and
manufacturing plants: 3D CAD systems, digital mock-up, model building, model
analysis, production (process) planning, and product data technology.

UNIT – V 6
Product conception process: Business processes, data-process relationship,
from the idea to waste disposal Product structures: Variant management, product
configuration, material master data, product description data, Data models, Life
cycles of individual items, status of items

Total = 30

Reference Books: Product Lifecycle Management: Paradigm for 21st
1. Stark, John.
Century Product Realisation, Springer-Verlag, 2004.
2. Fabio Giudice, Guido La Rosa, Product Design for the environment-
A life cycle approach, Taylor & Francis 2006.
3. Saaksvuori Antti / Immonen Anselmie, product Life Cycle
Management Springer,Dreamtech, 2008.
4. Product Lifecycle Management, Michael Grieves, Tata McGraw Hill, 2009.

MBN O662 AUTO INDUSTRY L T P C
2 0 0 2
Objectives:
Upon completion of this course, each students should have a good appreciation of
the Theoretical and Practical aspects of various issues involved in Auto Industry.

UNIT – I 6
Analysis of Auto Business Environment - Automotive Laws & Ethics - Developing a
Marketing Plan for Auto Products - Sustainable Market Development in Auto
segment-The way forward - Case Study in Market Planning & Market
Development- Toyota - Market Plan for Innova - Audi

UNIT – II 6
Global Market Development Strategies - Introduction to Automotive Technology -
New Product Development Strategies for Auto Products - Product Development,
Market Development & Diversification Strategies in Auto-Markets - PLC
Strategies for Auto Products - Branding Auto Products & Managing Auto Brands -
Parts & Service - Case Studies in Product Management - Maruti 800 - A dying
Brand? - BMW - Lessons in Product Development

UNIT – III 6
Definition of “Channel” in Auto Marketing - Partner Management Models in Auto
Industry - Sales Management - Training & Development - Dealership Sales Operations -
Automotive After-Marketing

UNIT – IV 6
The competitive Edge for Auto Brands - Towards Multi-Brand Auto Retail - Examples
from Developed Countries - Case Study in Channel Management - Hyundai -
Partners for Life - Merc’s Global Partner Management Model - Advertising & Sales
Promotion in Auto Markets - Significance of Public Relations in Auto Marketing -
Role of Brand Ambassadors in Promotions - Case Study in Promotion Management -
Hyundai and SRK - Lessons in Brand Power - Tata Nano’s ad – campaign

UNIT – V 6
Supplier Relationship Management - Customer Relationship Management - Case Study
in Relationship Management - Ashok Leyland - The Supplier Relationship
Management
Champion - Audi’s e CRM Model. Total= 30
Reference Books

1. The Automobile Revolution -- The Impact of an Industry-Authors: Jean-
Pierre Bardou, Jean-Jacques Chanoran. Patrick Fridenson, James M.
Laux Publisher: The University of North Carolina Press Chapel Hill.
2. Automotive Industry: Technical Challenges, Design Issues and Global
Economic Crisis. Author: Stuart K Drammond and Gordon A Maxwell

Publisher: Nova Science Publication Inc.,

MBN O664 REAL ESTATE MANAGEMENT L T P C
2 0 0 2

Objectives:
Upon completion of this course, each student should have a stronger
appreciation of the Dynamics of Real Estate development and management.

UNIT – I 6
Introduction to the Course -- Introduction to Real Estate Development --
Developers and The Team

UNIT – II 6
Inception of the Idea and the Design - Market Research and
Feasibility

UNIT – III 6
Land Development and Housing -- Retail and Office
Development

UNIT – IV 6
Debt Financing and Equity Investment - Leasing and Tenant Improvement -- Operations
and Management

UNIT – V 6
Pre-Construction Services -- Taxation and Legal Liability Issues.

Reference Books: Total = 30

1. Real Estate Development: Principles and Process, Mike E. Miles, Gayle Berens,
Marc A. Weiss, Urban Land Institute; 3rd Edition (January 17, 2000), ISBN:
0874208254.

2. Professional Real Estate Development, Richard B. Peiser, Anne B. Frej,
Urban Land Institute; 2nd Edition (January 2003), ISBN: 0874208947

3. Dictionary of Real Estate Terms, Jack P. Friedman, Jack C. Harris, J. Bruce
Lindeman, Barron's Educational Series; 5th Edition (September 1, 2000), ISBN:
0764112643.

MBNO 666 BUSINESS OUTSOURCING L T P C
2 0 0 2

Objectives:
Upon completion of this course, each student should have a stronger
appreciation of the Various issues concerned with business outsourcing.

UNIT – I 6
Outsourcing – Definition, need and scope – Guidelines – Issues – Best practices -
Competitiveness – Evaluation – achieving business transformation -- Business Model.

UNIT – II 6
Call centres – Evolution, Technology and Success factors.

UNIT – III 6
Business Process Outsourcing – Service scope, benefits – Indian Scenario –
Framework for execution – Managing transition

UNIT – IV 6
Business Processes – Types – Classification of BPO Strategy and Process of
outfits – outsourcing – Challenges -- Models
– Governance – Legal issues –
Regulatory issues.

UNIT – V 6
Service supplier selection – service level agreement – Transition from BPO to
KPO up the value chain – The road ahead for business outsourcing – Pre-
requisites and precautions – Service quality issues in business outsourcing

Total = 30
Reference Books:
Business Process Outsourcing – A supply chain of expertises – Vinod V. Sople –
Eastern Economy Edition – 2009 Edition – PHI Learning Pvt. Ltd. , New Delhi.

Outsourcing and insourcing in an International context – Marc J. Schniederjans
et al – 2008 edition – Prentice Hall of India.

MBN S675 SOFTWARE ENGINEERING AND PROJECT L T P C
MANAGEMENT
2 0 0 2

OBJECTIVES:
To learn about Software Engineering Practice, Process Models, Design
Engineering, Web applications and Software Project Management

UNIT I 6 PROCESS MODELS

Introduction to Software Engineering – Changing nature of software – software
Myths – Generic view of process – Capability Maturity Model Integration –
Process Patterns and Assessment – Process Models – Process Technology –
Waterfall Model – Incremental Model – Evolutionary Models – Specialized
Process Models – Unified Process – Agile Process – Agile Process Models

UNIT II 6
SYSTEM ENGINEERING
Softwar Engineerin Practic Communicatio Practice Plannin
e g e – n s – g Practices –
Modeling Practices – Construction Practice – Deployment – System Engineering –
Modeling – Simulation – Business Process Engineering – Product Engineering –
System Modeling – Requirement Engineering Tasks – Initiating the Requirements
Engineering Process – Eliciting Requirements – Developing Use-Cases – Building
the Analysis Model – Negotiating Requirements – Validating Requirements

UNIT III 6 DESIGN & TESTING STRATEGIES

Design Engineering – Design Process and Design Quality – Design Concepts –
Design Model – Pattern-Based Software Design – Testing Strategies – A Strategic
Approach to Software Testing – Strategic Issues – Test Strategies for Object
Oriented Software – Validation Testing – System Testing – The Art of Debugging

UNIT IV 6
WEB ENGINEERING APPLICATION
Web Engineering – Web App Engineering Layers – Web Engineering Process –
Web Engineering Best Practices – Design for Web Apps – Design Issues for Web
Engineering – Web E Design Pyramid – Interface Design – Aesthetic Design –
Content Design – Architecture Design – Navigation Design – Component Level
Design – Hypermedia Design Patterns – OOHDM – Design Metrics for Web Apps

UNIT V 6
PROJECT MANAGEMENT & REENGINEERING

Project Management – Management Spectrum – The People – The Product – The
Process – The Project – W5HH Principle – Critical Practices – Component Based
Development – CBSE Process – Domain Engineering – Component Based
Development – Classifying and Retrieving Components – Economics of CBSE –
Reengineering – Business Process Reengineering – Software Reengineering – Reverse
Engineering – Restructuring – Forward Engineering – The Economics of Reengineering
Total = 30

Reference Books:

1. B1 – Rohit Khurana , Software Engineering : Principles & Practices , Vikas
Publishing House Pvt Ltd, 2007.
2. B2. - Roger S. Pressman, Software Engineering: A Practitioner’s
Approach, , McGraw – Hill, Sixth Edition
3. B3. Carlo Ghezzi, Mehdi Jazayeri, Dino Mandrioli, Fundamentals of
Software Engineering, PHI Learning Pvt. Ltd, Second Edition. 2003
4. B4. Kathy Schwalbe, Information Technology Project Management,
Cenegage Leraing India Pvt ltd, Fourth edition, 2010
5. B5- Sommerville, Software Engineering, Pearson Education, Seventh Edition,
2008
6. B6. Ali Behforooz and Frederick J. Hudson, Software Engineering
Fundamentals, Oxford University Press, 1996
7. B7. Richard H. Thayer and Edward Yourdon, Software Engineering
Project Management, Wiley Student Edition, 2nd Edition, 2000
8. B8 Capers Jones, Software Engineering Best Practices, McGraw-Hill co,
First edition, 2009
9. B9 Frederick Brooks, The Mythical Man-Month: Essays on Software
Engineering, Addison-Wesley publisher, 1995

MBN S677 OBJECT ORIENTED ANALYSIS & L T P C
DESIGN
2 0 0 2

Objectives:
To enable the students to define and understand the need for object-oriented
philosophy, unified approach and Software development process
To understand the concepts, methodologies and techniques of object oriented
analysis & design and to master OO.
To be able to apply basic OO analysis and design skills through case study and
apply the appropriate design patterns
To define and understand testing strategies, the impact of an object orientation
on testing and how to develop test cases and plans.

UNIT I 6
System Development and the Unified Process - System Analyst as a Business
problem solver- Systems that solve Business problems-Required skills of the
Systems Analyst-Analyst’s Role in strategic planning

UNIT II 6 Object Oriented development & the unified process

Systems Development life cycle-Methodologies. Models, Tools & Techniques-
Unified process as a system Development Methodology-UP disciplines-overview
of object-oriented Concepts-Tools to support system Development-case studies

UNIT III 6 Modeling & the Requirements discipline

Requirement discipline-System Requirements-Models & modeling-Use case and
Domain classes-Events and use cases-Problem Domain classes-Class Diagram-
use case Modeling and Detailed Requirements-System Process-System
Sequence diagram-State chart Diagram-Integrating object-Oriented Models.

UNIT IV 8 Design Discipline

Design Activities & Environments-Elements of Design-Design Discipline Activities-
Network Design-Databases and Data base Management Systems-Data base Design
within the UP - Design System User-Interface, System Interfaces, Controls and Security
- Designing the user-Interface Layer Identifying & classifying Inputs & outputs-
understanding the user Interface- Guidelines for Designing user Interfaces-Documenting

Dialog Designs-Guidelines for Designing Windows and Browser forms-
Guidelines for Designing Wed sites-Designing system Inputs, outputs-Designing
Integrity Controls, Security Controls –

UNIT V 5
Implementation, Testing & Deployment disciplines
Implementation-Testing-Configuration and change Management-Deployment-
planning and Managing Implementation, Testing & Deployment-Current Trends
in System Development.

Total=30

Reference Books
1. Object-OrientedCengage learning – IInd edition, 2008 Process”, Satzinger,
Jackson, Burd- Analysis & Design with the unifies
2. Object-Oriented Analysis & Design”-Mike O’Docherty, Wiley Pvt.Ltd., May
2005
3. Object Oriented Analysis & Design With Application - Grady Booch,
Pearson Education India, 2006
4. Applying Domain-Driven Design and Patterns - Nilsson, Pearson
Education India, 2006
5. Object Oriented Analysis And Design Using Uml: An Introduction To Unified
Process And Design Patterns - Matha, PHI Learning Pvt. Ltd., 2008
6. Object-Oriented Analysis and Design Through Unified Modeling Language
- Gandharba Swain, Laxmi Publications, Ltd., 2010
7. Applying UML and patterns: an introduction to object-oriented analysis
and design - Craig Larman, Prentice Hall PTR, 1998
8. Systems analysis & design methods - Jeffrey L. Whitten, Lonnie D.
Bentley, McGraw-Hill/Irwin, 2007
9. Systems analysis and design - Kenneth E. Kendall, Julie E. Kendall,
Prentice Hall, 1999
10. Head first object-oriented analysis and design - Brett McLaughlin, Gary
Pollice, David West, O'Reilly Media, Inc., 2006

MBN S679 E-BUSINESS TECHNOLOGY & L T P C
MANAGEMENT 2 0 0 2

OBJECTIVE:
To learn the E- business concepts and to implement these applications in business world.

UNIT 1 6

Introduction to Electronic Commerce – Benefits – Impact – Classification – Application of
Electronic Commerce Technologies – Business Models – EDI – Conventional Trading
Process – Building Block of EDI Systems – Layered Architecture – Value Added
Networks – Benefits of EDI – Applications of EDI -Framework of Electronic Commerce

UNIT II 6

Network Infrastructure – Local Area Networks – Ethernet – Wide Area Networks
– Internet – TCP/IP Reference Model – Domain Name Systems – Internet
Industry Structure -Information Distribution & Messaging – File Transfer Protocol
Application – Electronic Mail – World Wide Web Server – HTTP – Web Server
Implementations – Information Publishing Technology – Information Publishing

UNIT III 6

Web Browsers – Hypertext Markup language – Common Gateway Interface –
Multimedia Content – Other Multimedia objects – Virtual Reality Modeling
Language -Securing the Business on Internet – Security Policy, Procedures and
Practices – Site Security – Protecting the Network – Firewalls – Securing the
Web Service – Securing Network Transaction – Transaction Security

UNIT IV 6
Cryptography – Algorithm – Public Key Algorithm – Authentication Protocols – Digital
Signatures – Electronic Mail Security – Security Protocol for Web Commerce –
Electronic Payment Systems – Online Payment Systems – Prepaid Electronic
Payment Systems – Post Paid Electronic Systems – Requirements Metrics of a
Payment System-Search Engines & Directory Services – Information Directories

UNIT V 6
Internet Advertising – Emergence of the Internet as a Competitive Advertising
Media – Models of Internet Advertising – Banner Advertisements – Sponsoring
Content – Screensavers and Push Broadcasting – Corporate Web Site –
Interstitials – Superstitials – Opt-in’s – Mobile Commerce – Benefits –
Impediments – Mobile Commerce Framework – Agents in E-Commerce – Agent
Technologies – Agent Standards and Protocols – Agent Applications.

Total= 30

Reference Books

B1: Bharat Bhaskar, Electronic commerce: framework, technologies and applications,
the Tata McGraw Hill Publishing Company limited, New Delhi, second edition, 2006.

B2: Michael P.Papazoglow and Pieter M.A.Ribbers, E-Business organizational
and Technical foundations , Wiley –India, 2006 Edition

Ravi kalakota, Marcia Robinson, E-Business 2.0, ADDSION - WESELY ,
Pearson Education, Second Edition, 2004.

Brain Stanford Smith, Paul T.Kidd, E – Business Key issues, application &
technologies, IOS press 2004.

Peter Cunningham, Dr. Friedrich Froschl, E- Business Revolution, Springer
Verlag Berlin Heidelberg 1999.

Feng Li, What is E Business? , Blackwell publishing ltd, First edition, 2007.

Dave Chaffey, E Business & E commerce Management, Pearson Education ltd, 2009

MBN S681 DATABASE MANAGEMENT SYSTEM L T P C
EXPECTED LEARNING OUTCOME: 2 0 0 2

The course is structured to make the students understand the concept of Database
Management System and also to effectively apply the concept in designing Database for an
organisation.
UNIT I 4
INTRODUCTION
An overview to DBMS, Database Architecture, .DBMS Functions, The Evolution of Data
Models, Degrees of Data Abstraction.
UNIT II 7
RELATIONAL DATABASE MANAGEMENT
The Relational Database Model, A logical view of Data, Integrity rules, Relational set
operators, the data dictionary and the system catalog, Relationship within the Relational
Database, Data Redundancy Revisited, Indexes, codd’s Relational Database Rules.
UNIT III 7
ENTITY RELATIONSHIP MODEL
Entity Relationship(ER) Model-Relationships, Connectivity and cardinality, Existence
dependence, Relationship strength, Weak entities, Relationship participation,
Relationship Degree, Composite Entities, Developing ER diagram- The need for
Normalization, The Normalization process, Improving the design, Higher level normal
forms, Normalization.
UNIT IV 6
STRUCTURED QUERY LANGUAGE
Structured Query Language-DDL, DML, DCL, Advanced SQL-Set operators,
Join operators, Sub Queries and Correlated Sub Queries, SQL functions,
PL/SQL.
UNIT V 6
TRANSACTION MANAGEMENT AND DATA WAREHOUSING
Transaction Management and concurrency control, Concepts of Object oriented
Data base Management Systems -Data Warehousing-OLAP, Implementation. Data
mining-Process and Applications, Basic concepts in Database Administration

Total = 30
Reference Books:
T1. Fundamentals of Database Management Systems by Alexis Leon, Mathews Leon, Tata
McGraw Hill Publishers, Second Print, 2010
R1. Mark Gillenson, Fundamentals of Database Management Systems, Wiley Publications.
Reprint 2008 R2.Database Management Systems, Raghu Ramakrishnan, Johannes Gehrke,
McGraw-Hill, 2003 R3.Introduction to Database Management Systems, Isrd Group, Tata
McGraw-Hill Education, 2005 R4.Database Application Development and Design, Michael V.
Mannino , McGraw-Hill/Irvin, 2001 R5.Database Systems: A Practical Approach to Design,
Implementation and Management, 4/E, Connolly, Pearson Education India, 2008
R6.Database Management Systems, Patricia Ward, George Dafoulas, Cengage Learning
EMEA, 2006 R7.Database Management Systems 3e with Cd, Post, Tata McGraw-Hill Education
R8.Database System Concepts, Abraham Silberschatz, Henry F. Korth , S. Sudarshan, Mcgraw-
Hill, 2010 R9. Database Principles and Design, Colin Ritchie, Cengage Learning EMEA, 2008
R10. Database Systems, Peter Rob, Carlos Coronel - 2007

MBN S652 TECHNICAL WRITING & L T P C
DOCUMENTATION

2 0 0 2

Objectives
Introducing the career option of managing Technical Writing to the MBA
students. Outlining the concepts and basic aspects of the various role
requirements in this profession and the skills needed
Provide an experience to the students by way of real time situations in the Technical writing
career jobs demanding the skills needed and get them to appreciate the concepts.

UNIT I 5 About Technical Writing

Introduction to technical writing-skills of a Technical writer-Documentation Types

UNIT II 6 Life Cycle

Integrating DDLC with SDLC-planning the Project-Determining the audience-
writing-Reviewing the Documents. Post Writing Process-Technical editing-
indexing - style and standards-Good Documents

UNIT III 7 Quality Management

Quality and usability of Documents-setting the standards and style-Guidelines.
Structure of the Document-Organizing information-structuring the information-
parts of a Document – Structuring various documents.

UNIT IV 8
Technical writer at work
Becoming a Technical writer –Technical writing as a career-writing an
impressive-resume-attending an interview-At work-Team culture.

UNIT V 6
Tools of the Trade
Language and Checklists-A Dozen Punctuation Rules-Rules of Effective writing-
Frequently Misused words-Checklists.

Total= 30
Reference Books
1. Technical writing –Sajitha Jayaprakash,Himalaya Publishing House,2009.
2. Technical Report writing today-Daniel G.Riordan & Steven
E.Paulay,Dreamtech Press, New Delhi,2004
3. Technical writing-B.N.Basu Prentice-Hall of India Pvt.Ltd., New Delhi,2004.
4. Handbook of technical writing - Gerald J. Alred, Charles T. Brusaw, Walter
E. Oliu, Bedford/St. Martin's, 2008
5. Technical writing 101: a real-world guide to planning and writing technical
documentation - Alan S. Pringle, Sarah O'Keefe, Scriptorium Publishing, 2003
6. Technical Writing - Thomas Arthur Rickard, BiblioBazaar, 2008
7. Technical writing: structure, standards, and style - Robert W. Bly, Gary
Blake, McGraw-Hill, 1982
8. The elements of technical writing - Thomas E. Pearsall Allyn and Bacon,
2000 Edition2
9. Technical English: writing, reading, and speaking - Nell Ann Pickett, Ann
A. Laster, Harper & Row, 1980
10. Technical English: vocabulary and grammar - Nick Brieger, Alison Pohl,
Summertown, 2002

MBN S654 SOFTWARE QUALITY MANAGEMENT L T P C
2 0 0 2
OBJECTIVES
0· To understand the basic concepts of Software Quality Management
0· To study and understand the various issues related to the Quality Management
aspects of computer software

UNIT I 6
The theory of Software Quality – Introduction – Hierarchical models of Quality –
Measuring Software Quality

UNIT II 6

Developments in measuring Software Quality – the CASE for Tools & Methods

UNIT III 6
Quality Management Systems

UNIT IV 6
Model standard fo proces
The ISO 9000 servers of Quality Management standards s & s r s
improvement

UNIT V 6
Case Studies – Trends in Quality in the future.

Reference Books Total = 30

B1. Software Quality Theory & Management 2nd Edition 2003 Alan C Gillies.

B2. Software Testing Principle & Practice Srinivasan Desikan Gopalaswamy
Ramesh Pearson Education Fourth Impression 2007.

B3. Software Engineering Principles and Practices Rohit Khurana ITL ESL
VIKAS PUBLISHING HOUSE PVT LTD. Reprint 2008.

MBN S656 MANAGERIAL SERVICES L T P C
2 0 0 2
COURSE PERSPECTIVE
This study deals with the Service Management from an integrated with a focus
on Customers satisfaction. The subject integrates operations,marketing,
strategy, information technology and organisational issues.
COURSE OBJECTIVES
1. To Develop an understanding of the « state of the art » of service
management thinking.
2. To develop an awareness of the opportunities that information
technology can have for enhancing service firms competitiveness.
3. To appreciate the organisational significance of managing the service
encounter to achieve internal and external customer satisfaction.
4. Understandn new service development from both a product and
process perspective.
5. To gain an appreciation of the complexities associated with implementing change.
6. To understand the dimensions of service growth and expansion both
domestically and internationally.
SYLLABUS
UNIT I 6
The role of services in an economy-the nature of services-creating breakthrough
services-marketing positioning-launching an innovative service-new service
development-new service development and process design.

UNIT II 6
Building Customer loyalty-zero defections : quality comes to services using information
systems to better serve the customer-the service delivery system-new service
development and process design.

UNIT III 6
Achieving breakthrough service-structuring the service enterprise-delivering service on
the web-servicde facility design and layout-service facility location-service consolidation.

UNIT IV 6
Managing sevice operations -creating a service culture-the service encounter-
managing queues-maanaging capacity and demand-competing on service
quality-service process analysis.

UNIT V 6
Service outsourcing-serrvice supply chain management-cultural transferbility growth
and global expansion process innovation quality and productivity improvement.
Total=30
Reference Books :
Fitzsimmons, James A.,and Mona J. Fitzsimmons, Service Mangement :Operations,
Strategy and Information Technology, 3 nd Ed., Irwin/McGraw Hill, 2001(Fitz)

MBN S658 SECURITY AND COMPUTER NETWORKS L T P C
2 0 0 2
OBJECTIVES
0· To understand the basic concepts of Computer Networks
0· To study and understand the various issues related to the security aspects of
computer networks
UNIT – I 6
Introduction of data communication - Fundamentals of Data Communication – Basic
Terminology – digital Vs Analog signal – Types of communication modes Transmission
media – Bounded media Vs unbounded media – satellite Communication

UNIT – II 6
Networking Fundamentals - LAN – WAN – MAN - Types of switching techniques – Network
Topology – Baseband Vs Broadband – Repeaters – Bridges - Routers – Switches – Virtual LAN

UNIT – III 6
OSI Model & TCP/IP Suite – seven layer protocol suite - UDP Vs TCP - Data
Transmission Networks – ISDN - ATM

UNIT – IV 6
Wireless Mobile Communication - Basic Concept of GSM Networks - Fiber optics
Communications -Types of Optical Transmission modes

UNIT – V 6
Security – Firewalls - Intrusion Detection Systems (IDS) - Virtual Private Network (VPN),
Disasters Prevention - Recovery Security - Internet Architecture – ARPAnet – Ethernet –
Telnet – SMTP - FTP
Total = 30
Reference Books:
TB1. Rajneesh Agrawal & Bharat Bhushan Tiwari "Data Communication &
Computer Networks", Vikas Publishing House Pvt Ltd, 2007 Edition
B1. Kuldee[ singh Kohar “ Network Security”, Vayu Educational of India, First
Edition (2009)
B2. Dietor Gollmann," Computer Security", Willey India, Second Edition (2008)
B3. Michael E. Whitman and Herbert J. Mattoro, "Principles of Information
Security", Thomson Course technology, second edition (2007)
B4. TCP / IP guide by charles kozierok
B5. Andrew Tanenbaum “Computer Networks” , Prentice Hall
Professional, 2003 B6. Kurose “Computer Networking: A Top-Down
Approach Featuring the Internet, 3/e”, Pearson education India, 2005
B7. Williams Stallings “Data and computer communications” - Pearson
Education India, 2007
B8. Kenneth c. Mansfield, james L. Antonakos “Computer networking from
LANs to WANs: hardware, software and security” - Cengage Learning, 2009
B9. Diane Barrett, Todd King “Computer Networking illuminated” - Jones &
Bartlett Learning, 2005
B10. Robert C Newman “Computer Security: Protecting Digital Resources” -

MBN S660 WEB DESIGNING L T P C
OBJECTIVES: 2 0 0 2

0· To understand the importance of the web as a medium of communication.
0· To understand the principles of creating an effective web page,
0· To learn the basics of designing and developing a web site
0· To learn the basic web language - HTML

UNIT I 6
Introduction - Current Design Trends - Balance of content and graphics

UNIT II 6
Web Design Application programs – Designing Interactive Non Linear Structure –
Designing for Effective content and Efficient Delivery

UNIT III 6
Browser – HTML Tags & Formatting web page

UNIT IV 6
Design with Tables -Using Text in Tables – using graphic in Table page Design
with Frames

UNIT V 6
Advanced Graphic Techniques – Multimedia Techniques.

References books: Total= 30

1. James L.Mohler, Jon M. Duff, “Designing Interactive Web site”, DELMAR
CENGAGE Learning , 2000.
2. Paul Swang Sanda.S. Katila, “Introduction to web Design and Programming”,
Thomson, 2009.
3. D.P. Nagpal, “Web Design Technology”, S.Chand, 2009
4. Thomas A. Powell, “Web Design: The Complete Reference”, McGraw-Hill,
August 2002
5. Deital and Deital, Goldberg “Internet &World Wide Web”, third edition,
Pearson education,2004.

MBN S662 BUSINESS INTELLIGENCE L T P C
2 0 0 2

Objectives:
This course focuses on collecting, organizing and using data as an aid to making
managerial decisions. MBA students should be able to understand the concepts involved
and be able to use appropriate techniques in using them for decision
making.
UNIT I - Overview of Business Intelligence 5
Components of Business Intelligence, dataware housing, data mining, how is business
intelligence different from information, algorithms, mind-set required for a business
analytics profession
Unit II – Data Warehousing 6
Concepts of data warehousing, online analytical processing, organizing for data ware
housing, Multidimensional analysis, Pivot tables-applications., E-T-L (Extract,
Transform, Load) concepts
UNIT III – Data Mining 8
Difference between data ware housing and data mining, algorithms for data mining,
advanced regression analysis, classification and prediction, logistic regression,
discriminant analysis, classification and regression trees, conjoint analysis and cluster
analysis- Decision Support system, Model base
UNIT IV– New Tools 5
Neural Networks, Support vector methods, Vector methods, Web mining and text mining
UNIT V – Using Business Intelligence 6
Applications of Business Intelligence in Marketing, Finance, HR, Customer
relationship management, E-CRM
Total
= 30
Reference books: – a Education
1. Data mining
W.Geatz, Pearson tutorial based primer- Richard J. Roiger, Michael
2. Managing strategic Intelligence Techniques and Technologies-Mark Xu,
Blackwell Co.
3. Data mining- Concepts and Techniques-Jiawei Han, Micheline Kamber,
Morgan Kaufman Publishers
4. Data mining: a knowledge discovery approach - Krzysztof J. Cios, Witold
Pedrycz, Roman W. Swiniarski, Springer, 2007
5. Principles of data mining - D. J. Hand, Heikki Mannila, Padhraic Smyth,
MIT Press, 2001
6. Data mining: know it all - Soumen Chakrabarti, Earl Cox, Ian H. Witten,
Morgan Kaufmann, 2008
7. Data Mining: Concepts, Models, Methods, and Algorithms - Mehmed
Kantardzic, Wiley-IEEE, 2011
8. Data mining: foundations and practice - Tsau Young Lin, Ying Xie, Anita
Wasilewska, Springer, 2008

9. Business Intelligence: A Managerial Approach - Efraim Turban, Ramesh
Sharda, Dursun Delen, David King, Janine E. Aronson, Pearson Education
Canada, 2010
10. Business intelligence for the enterprise - Mike Biere, Prentice Hall Professional,
2003

MBN S 664 IT SYSTEMS MANAGEMENT L T P C
2 0 0 2

Objective: To educate the students about the application of Information systems
to various functional areas. Ethical issues involved in IT related transactions.
CRM strategies and implementation. The students will be exposed with related
cases. The cases are chosen from various books.

UNIT I 8
Doing business in the digital economy, Information system Definitions and Examples,
Information technology and trends, How IT supports various types of organizational
activities, Cisco’s case.
UNIT II 8
Security and Ethical issues in Information Technology, MTV Networks and First Citizens
Bank: Case study on Hacking and virus attack, Porter’s competitive forces model and
strategies, Ford, Dow chemical, and IBM: Success and failure with six sigma,
Aeronautica civil’s case.
UNIT III 8
Enron Corp and others: Lessons in the strategic Business use of IT, Delta technology and
First Health group: Evaluating the ROI of strategic IT, Managing production/operations and
Logistics, e-Commerce &payment processes, Managing Marketing and sales
systems, GE Power systems: A Case Study
UNIT IV 8
Managing the Accounting and Finance Systems, Busy-An Accounting Software-Case
study, Managing Human Resources system, Comparison of Traditional HR to E-HR,
Customer Relationship Management, Benefits and challenges of CRM, CRM Failures,
Trends in CRM, Implementing CRM in Mitsubishi Motors-Case Study
UNIT V 8
IT Planning, Corning Inc: IT planning in challenging times-Case study, Cincinnati
Bell: Change Management challenges of business convergence-Case study,
Managing Global IT, Merril Lynch &co: The business case for global IT consolidation

Total= 30
Reference Books
B1-Information technology for Management-By TURBAN, Mclean-Wiley India-4th
Edition
B2-Managing Information Systems-By James O Brien Tata McGraw Hill -6th
Edition B3-Managing Information Systems- By James O Brien McGraw-Hill
publication, 7th Edition

Y MANAGEMENT

MBN H657 HOSPITALITY MANAGEMENT L T P C
2 0 0 2

UNIT I 6
The World of Hospitality: Introduction to Hotel, Travel and tourism Industry -
Nature of Hospitality: Communication, Turnover, Demands and Rewards - Economic and
Other of Hotel, Tourism, and Travel Industry - Histor
Impacts Early y of Lodging
-Globalization of the Lodging Industry – Franchising

UNIT II 6
The Organization and Structure of Lodging Operations: Size and Scope of the
Industry - Classifications of Hotels - Hotel Market Segments - Organization of
Hotels
-Food Service Industry : Composition and Size of Food Service Industry - Organization
of Hotel and Restaurant Food Service - Management and Operation of Food Services-

UNIT III 6
The Rooms Division: The Front Office Department - The Reservation Department -The

AGEMENT L T P C
2 0 0 2

UNIT I 6

MBN H659 EVENT MANAGEMENT L T P C
2 0 0 2

UNIT I 6
Event Management: Role of events for promotion of tourism, Types of Events-
Cultural, festivals, religious, business etc. Need of event management, key
factors for best event management. Case study of some cultural events (Ganga
Mahotsava, Lucknow mahotsava and Taj Mahotsava)-

UNIT II 6
Concept of MICE. Introduction of meetings, incentives, conference/conventions,
and exhibitions. Definition of conference and the components of the conference
market. The nature of conference markets and demand for conference facilities.
The impact of conventions on local and national communities. Budgeting a
Conference Exhibition: Use of Budget preparation, Estimating, fixed and variable
costs, cash flow, sponsorship and subsidies.

UNIT III 6
Registration, Seating Arrangements, Documentation, interpreting press relation,
Computer Graphics, Teleconferencing, Recording and Publishing Proceedings;
Interpretation and language.

UNIT IV 6
Role of travel Agency in the management of conferences. Hotel Convention
Service Management: Human Resources Management Transportation, Group
Fares, Airline Negotiation, Extra Services, Cargo Transportation.

UNIT V 6
History and function of ICCA, Role of ICCA, Roles and function of ICIB.

Total = 30

Reference Books
Coleman, Lee & Frankle (1991), Powerhouse Conferences. Educational Institute
of AH & MA.
Hoyle, Dorf & Jones (1995), Meaning conventions & Group business.
Educational institute of AH & MA.

MBN H651 KITCHEN MANAGEMENT L T P C
2 0 0 2

UNIT I 6
Kitchen management-Kitchen organization-kitchen supervision-

UNIT II 6
Food and Beverages control –sales analysis-Yield-Good costing –volume
forecasting-Indenting, requisitioning and Issuing-Stores-

UNIT III 6
Menu Planning-Type of Menu- Layout and set-up of different types of Kitchen-
co-organization between different department of kitchen-Kitchen Audit –

UNIT IV 6
Food and Beverage Management –Menu engineering-Security-

UNIT V 6
HRD-Training-HACCP-Kitchen Steward- Project work(6)

Total = 30

Reference Books

Aravind Saraswat (2009), Professional Chef, Educational institute of AH & MA

Ceserani and Kinton’s (2009), The Theory of catering, Educational institute of AH
& MA

MBN H653 GUEST MANAGEMENT L T P C
2 0 0 2

UNIT I 6
The lodging industry –hotel organization-front office operations-reservations-

UNIT II 6
Tariff structure – registration-Front office responsibility-

UNIT III 6
Front office & guest handling-communication-check out settlement-

UNIT IV 6
Front office accounting-Night Auditor-Planning & evaluating operations-Yield
Management-

UNIT V 6
Managing Human Resources-Hotel & Guest security-computers in Hotel

Total = 30

Reference Books

S.K.Bharnagar (2009), Front Office Management – Educational institute of AH &
MA Bakes, Huyton and Brandley (2008), Principles of Hotel Front Office
Operation Educational institute of AH & MA

Michael,Lkasayana (2008), Front Office Procedure, Richard M Brooks

MBN H652 SERVICE MANAGEMENT L T P C
2 0 0 2

UNIT I 6
Introduction to Hotel Industry-Food Service Operation in Hotels-Licensing &
Catering Trades-Fast Food Management-

UNIT II 6
Service Concepts-Planning & Designing-Layout-Marketing the Outlets-Interior
Designing –Furniture & Other Equipment Planning-

UNIT III 6
Staffing & Training-Appraisal-Hiring-Employee-Performance Measure-Uniform
Selection ,

UNIT IV 6
Company & Personnel Policy Manuals Internal Controls –Maintaining Records, Profit,
Sales,

UNIT V 6
Food Cost Management, Labour Cost-Budgeting-Advertise & Promotion Management-
Advertising Agency, Sales Promotion-Project Work

Total = 30

Reference Books
Richard Kotasv & Chandana Jayawardeni (2009), Food & Beverage
Management, Educational institute of AH & MA
Jagmohan Negi (2009), Hotel & Tourism Law, Educational institute of AH & MA

MBN H655 FACILITY PLANNING L T P C
2 0 0 2

UNIT I 6
The role, cost and management of hospitality facilities-

UNIT II 6
Managing Maintenance needs –water & waste water
systems-

UNIT III 6
Electrical systems-Laundry system-Telecommunications system-Food Service equipment

UNIT IV 6
Energy Mangement –Packing areas –Lodging Planning
Design-

UNIT V 6
Food service panning & design

Total = 30

Reference Books

S.K.Hajra Chaudhry (2008), Production Management, Educational institute of AH & MA

Daavid M Stipanuk & Harold Roffmann (2007), Hospitality Facility Mnagement-
Educational institute of AH & MA

MBN H654 ADVANCE ACCOMMODATION L T P C
OPERATIONS

2 0 0 2

UNIT I 6
Introduction to Hotel Housekeeping-classification & Hotel Room Classification-

UNIT II 6
Sections of House Keeping Duties & Staff Hierarchy-Eco Hotels-Management in
Housekeeping Department-

UNIT III 6
Budgeting and forecast Planning for House Keeping Department-Safety & security in
House Keeping Controls of House Keeping-Budget-Expenses Systems-

UNIT IV 6
Contract-Purchasing-Procedure & systems-Management of on premises

UNIT V 6
Laundry-Project work(6)

Total = 30

Reference Books
Margaret M Kappa (2009), Housekeeping Management, Educational institute of
AH & MA
G Raghubalan & Smritee Raghubalan (2008), Hotel Housekeeping Operation &
Management, Educational institute of AH & MA

MBN H760 HOTEL OPERATIONS L T P C
2 0 0 2

UNIT I 6
Introduction to Hotel Tourism Law-Law Relating to Hotel & Food & Beverage Business

UNIT II 6
International Hotel Regulations –Food Legistration-Food Poisoning-Food
Adulteration-
Food Inspectors –Penalties-

UNIT III 6
Industrial Organization of Food Trade-Entrepreneur-Partnership-Joint Stock-Co-
Operative- (6)

UNIT IV 6
Labour Legislations-Consumer Protection act-Compensation of Work man-Bailor
& Bailee-

UNIT V 6
Public & Private enterprises-Guarantee & Warrantee

Total = 30

References:
Roger petes (2008), Essential Law for catering students, Educational institute of
AH & MA
Jag Mohan Nagi (2008), Hotel & Tourism Law, Educational institute of AH & MA

MBN H756 ECO TOURISM L T P C
2 0 0 2

UNIT I 6
Principles of Eco Tourism-Types of Eco Tourism-Global growth and of
magnitude Eco
tourism-Eco Tourism venues-Public protected areas-Privately owned protected
areas-modified spaces-indigenous territories-

UNIT II 6
Impact of Eco Tourism-Economic impacts-Environmental impacts-Exploring socio-
cultural impacts on local communities-Developing indicators for designations
sustainability-

UNIT III 6
Rural development-Planning, Management and institutions-Management tools
and techniques-Policy and planning-Eco tourism-related organizations-Eco
tourism in the inter sectoral context-

UNIT IV 6
The place of Eco tourism in public policy and planning-The Business of Eco
tourism-Accommodations-Tour operations-Tour guides and interpretations-the
business of Eco tourism-

UNIT V 6
Club organization and operations-background on clubs-types of clubs-club
ownership-club organization- club operation

Total = 30

Reference Books
Sunetra Roday, Archana viwal, vandana joshi (2009), Tourism operations and
management, oxford university press
Marc mancini (2007), Access Introduction to Travel and Tourism, Thomson
Delmar Learning.

MBA-HOSPITAL & HEALTH CARE MANAGEMENT

MBN C651 EPIDEMIOLOGY & BIO-STATISTICS L T P C

2 0 0 2

UNIT I 6
DEMOGRAPHY- Demographic Cycle- World Population Trend- Demographic
Trends
in India: Growth rate, Age Pyramid, Sex Ratio, Population Density, Family size,
Urbanization, Literacy, and Life Expectancy-Population Policy- National Demographic
Goals-

UNIT II 6
EPIDEMIOLOGY- Concept of Disease- Epidemiological Triad- Concepts of Control and
Prevention-
(6)

UNIT III 6
COMMUNITY HEALTH-Community Diagnosis and Treatment-

UNIT IV 6
Communicable and Non-communicable Disease

UNIT V 6
NATIONAL AND INTERNATIONAL HEALTH- National Health Programmes in
India- International Health: WHO and Other United Nations Agencies.(6)

Total = 30

Reference Books
K.Mahajan and M.C.Gupta, Text Book of Prevention and Social Medicine
(Jaypee Medical Publishers P. Ltd., New Delhi)

VHAI, State of India’s Health – 1992 (VHAI, New Delhi)

MBN C652 HEALTH POLICY & HEALTH CARE L T P C
DELIVERY SYSTEM

2 0 0 2

UNIT I 6
Management concepts, functions and theories-Management and Organizations-
Management Role- Levels of Managers and Management Skills- Services,
Classification of Service Organizations, Characteristics, Challenges

UNIT II 6
History of Medicine, Healthcare Revolution, Health, Dimensions of Health, Indicators of
Health Types of Healthcare Organizations,

UNIT III 6
Composition of Health Sector, Types of Care, Pyramidal Structure of Health Services,
Hospitals, Types of Hospitals and Role of Hospital in Healthcare, Complexity of Hospital
Organization

UNIT IV 6
Hospital management: levels and roles-Governing Board, Executive Board and
Advisory Board, CEO, Medical Administration, Nursing Administration and
Hospital Administration- Middle Level Mangers in Hospital and their
Responsibilities- Structuring Hospital Organization-

UNIT V 6
Current issues in healthcare- Accreditation- Tele-health- Health Tourism-Health
Insurance and Managed Care- Disaster Management- Hospital Wastes Management

Total = 30

Reference Books
1. Stephen P. Robbins and Mary Coulter,
Management (Prentice Hall of India Pvt. Ltd.,
New Delhi)
2. J.E. Park and K. Park, Textbook of Preventive and
Social Medicine (M/S Banarsidas Bhanot Publishers,
Jabalpur)
3. Elaine La Monica, Management in Health Care (Macmillan Press Ltd, London)
4. B.M. Sakharkar, Principles of Hospital Administration and Planning
(Jaypee Brothers Medical Publishers Pvt. Ltd., New Delhi)
5. C.M. Francis and et al., Hospital Administration
(Jaypee Brothers Medical Publishers Pvt. Ltd.,

New Delhi)
6. S. Srinivasan (ed.), Management Process in
Health Care (Voluntary Health Association of
India, New Delhi)

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