Mc Donalads Created Arunesh Chand Mankotia Jan 2006
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McDonald's originated in 1948 in California and is now one of the largest fast food chains in the world with over 30,000 restaurants across 118 countries. It has adopted strategies like customizing menus to local tastes and sourcing ingredients locally. McDonald's has contributed significantly to the Indian economy and employment, operating 34 restaurants in northern India and 20 in western India. It focuses on quality, service, cleanliness and value and emphasizes training and career opportunities for employees.
Mc Donalads Created Arunesh Chand Mankotia Jan 2006
- 1. INTERNATIONAL BUSINESS McDonald’s, created Jan 2006 – Arunesh Chand Mankotia
- 2. ORIGIN In December 1948 , Dick and Mac McDonald open the first McDonald’s drive-thru restaurant in San Bernardino, California. A little hamburger man called "Speedee" becomes the company symbol.
- 3. About McDonald’s •McDonalds’s today is one of the world’s great entrepreneurial organizations, with four out of every five restaurants worldwide run by an affiliate partner of the company or a franchisee. •There are about 30,000 restaurants in more than 118 countries around the world. •McDonald’s today is one of the two most recognized and powerful brands in the world - the other being Coca Cola, the only soft drink supplier to McDonald’s today.
- 4. Menu Card McDonald's Family Restaurants serve a range of products aimed at satisfying different palettes. 3. The menu includes a variety of burgers-: (a) Vegetarian (b) Non-Vegetarian 6. World famous French Fries 7. McPuffs 8. A slew of hot & cold beverages. 9. And the mouth watering shakes & soft serves. 10. While its Happy Meals are immensely popular among kids because of its toys. McDonald's celebrated year 2002-03 as the 'Year of Taste‘…
- 5. McDonald’s India:--- A locally owned company. McDonald’s India, a locally owned company is managed by two Joint Ventures:--- • One in the North ,Connaught Plaza Restaurants Pvt. Ltd. run by the Joint Venture Partner Mr. Vikram Bakshi. • And the other in the Western Region, Hard Castle Restaurant Pvt. Ltd. managed by the Joint Venture Partner Mr. Amit Jatia.
- 6. McDonalds Restaurants: Number by Region 1991 & 1996
- 7. McDonald's Careers Employee Benefits • McDonald's benefits program is • Helping Balance their Work and Life designed to attract, energize, reward and retain talented people - Vacation who will produce superior business - Holidays results and enhance their leadership - Leave of absence position. - Alternative Work Approach - Child care discount Health and Protection - Educational assistance - Medical - Auto and home insurance - Employee and dependent life program insurance - Accidental death Pay and Rewards - Travel and business travel - Base pay accident insurance - Incentive pay
- 8. Employment Generation When one become a member of the McDonald's family, that person open the door to limitless career opportunities. The world-class training that they impart allows us to provide the customers the ultimate McDonald's experience, with the best quality products and the highest levels of service and cleanliness. They are an equal opportunity employer, providing not only employment but long-term careers as well. The average McDonald's restaurant employs as many as 80 people - from crew to the restaurant manager. As of today, they employ close to 2,500 people in Mumbai, Delhi, Pune, Jaipur, Ahmedabad and Ludhiana.
- 9. Locations At present there are 34 restaurants and 3 food courts in the Northern Region - Delhi (23) Noida (3) Faridabad (1) Gurgaon (3) Jaipur (2) Mathura (1) Ludhiana (1) Lucknow (1) and Chandigarh (1). There are 20 restaurants in the Western Region in Mumbai, Pune, Ahmedabad and Vadodra.
- 10. McDonald’s Social Responsibility McDonalds’s social responsibility efforts are part of their heritage. The company is committed and dedicated to:------- (1.) Doing what is right and have an obligation to give back to the communities that give us so much. (2.) Being a good neighbour and a partner in the community. (3.) Conducting their business with the environment in mind.
- 11. Success of McDonald’s •At McDonald’s they have one agenda - providing 100% total customer satisfaction and the formula for achieving this goal in our restaurant operation is the long-standing commitment to Q.S.C&V (Quality, Service, Cleanliness and Value) •Their food products are the result of the best ingredients, strict standards, and proven procedures so that they are safe, healthy & great tasting. •Menu development is an ongoing process at McDonald’s as we seek to satisfy the tastes of our customers. •Experimenting with menu additions to meet local needs and enhancing the taste of existing products is our forte.
- 12. Internationally LOCAL SOURCING ….A key to success •For a company which feeds 4.6 crore customers every day of the year - internationally and over one lakh customers per day in India, finding reliable quality supplies is a major factor for success. •McDonald’s suppliers include Vista Processed Foods, Maharastra, Dynamix Dairies, Baramati, Mrs. Bectors Speciality Foods, Phir Hind, Punjab, lettuce suppliers from Ooty and Nainital to name a few. •The transfer of state-of-the-art food processing technology has also enabled Indian business to grow by improving this ability to compete in today’s international market.
- 13. Cont….. Which means that they produce locally,i.e.what is expected in that particular nation.They try to produce those kinds of food which the general customers like.They try to add flavors of that nation only.
- 14. INTERNATIONALLY McDonalds has adopted a strategy like changing the post of his mgrs.changes from one country to another like the following:--- There are 4 kind of managers:---- (1.) Country Mgr. (2.) City Mgr. (3.) Area Mgr. (4.) Branch Mgr. For eg.like if a higher post mgr. goes from under- developed country to a developed,his post goes down but on the other hand if he goes from developed country to a under-developed,then his post increases.
- 15. MARKETING STRATEGIES • Look for the Golden Arches," was McDonald’s first jingle. • McDonald’s becomes known for the motto "QSC" for Quality, Service, and Cleanliness. • Ad campaign cheers on the "All American Meal" - a hamburger, fries, and milk shake.
- 16. McDonald’s Role in the Indian Economic Growth •McDonalds India has already contributed directly & indirectly Rs. 95 crore (approx. 16 per cent of total turnover) as revenue to the Center and the State towards Sales Tax, House tax and Income Tax in the last seven years. •By 2005, this amount shall see an increase of more than 30 per cent per annum.
- 17. ADVERTISING • McDonald’s begins billboard advertising. • "Go for Goodness at McDonald’s," a new advertising logo slogan is introduced. • Television network advertising begins. • Magazine advertising is placed nationally for the first time in Life magazine in the October 5th issue.
- 18. THANK YOU…